Mendrelyuk Dmitry Evgenyevich

Mendrelyuk Dmitry Evgenyevich

Mendrelyuk Dmitry Evgenyevich is the Russian media businessman, the publisher and the journalist, the creator and the president of Kompyyuterra publishing house (Moscow) and the founder of a number of popular editions. Creator and the first Chief Editor (1992 — 1994) Kompyyuterra magazines. Lives and works in Moscow.

Biography

Dmitry Mendrelyuk was born on May 24, 1965.

Still absolutely young man I joined the board of "The Moscow commodity exchange", having created computer section there and having headed it. Issued me the driver with machine, the state, the budget; in only several months after the termination of institute it was something fantastic. But there was especially nothing to direct there, and at the same time it was not forbidden to be engaged in other businesses in parallel. To the exchange I was engaged in marketing researches and, in addition, continued to be engaged in them. Went on the market, looked, than this market lives. And quickly found out that in the companies there is a lot of all interesting, and the computer press of that time wrote about anything, besides. Life of the Russian business was not lit at all. At first I decided to create news agency and to sell paid subscriptions. For half a year sold pieces fifteen at hundred dollars. For those times — it is expensive. It became clear what is not on sale any more: the companies were not ready to pay for information. Then the idea of the newspaper came. At that time it thought as one of businesses which could exist: the idea of "the private newspaper" in itself was still perceived by a terrible call^[1].

1992: Basis of the Kompyyuterra magazine

In 1992 Dmitry Mendrelyuk based the Kompyyuterra magazine in which from 1992 to 1994 worked as the Chief Editor.

In early Computerra there were few technologies, but it is a lot of market. I was not able to do another, and I did it almost alone. The change happened when Gosha Kuznetsov came (Georgy Kuznetsov is the Chief Editor of Computerra in 1996-1998. — Editor's note). Drugost of Computerra is his merit. It had a distinct concept of the cross-disciplinary edition integrating technologies, business, natural sciences and philosophy. Editions which were after Kuznetsov adhered to this concept. Then it was already clear that it is the working idea which found the reader. In the 1990s a huge number of readers who got used to qualitative information lost such information. Editions about clean technologies did not cover this requirement. "Computerra" on IT basis gave what educated Soviet people got used to. In some way it was continuation "Sciences and lives", "Chemistry and life"^[1].

Many advertisers did not understand at all, "about what it", Dmitry Mendrelyuk in 2017 remembered - the Bulk of materials after all was about IT. But the considerable share fell on articles which concerned IT very conditionally.

One of problems was that the market in itself was not developed. The main money was made on iron supply, on "creation of networks", on the "system integration" which was becoming fashionable then. "Computerra" paid not smaller attention and to other, much less monetary components of the market: it was interesting to readers, but it is not absolutely clear to advertisers.

This platitude for the IT press, but for all the time of existence of Computerra in it any person did not work with journalistic education. Strong specialists in the areas came, clever, educated and at the same time able to write. They brought what was interesting by him. Not joined was joined. Maxim Otstavnov with questions of cryptography and a row Kostya Knop with purely mathematical stories, Sergey Golubitsky with philosophical "cultures jams" where the IT subject was only an occasion, Kuznetsov with the unexpected "revelations" of advertisers explaining to readers on fingers what in beautiful verbal packaging to them is sold by elementary solutions which they could make easily independently. Near materials about software and "iron" materials about space, biotechnologies, music and just philosophy adjoined.

Many efforts had to be wasted on settling some bad stories, to settle scandals. We could release three devastating materials about Windows then there came Mrs. Dergunova with Mr. Kostoyev, and we shouted at me in an office several hours at each other (Olga Dergunova is the director of representation, then the president of Microsoft in Russia in 1995-2007, Gamid Kostoyev is the marketing director of Microsoft in Russia in 1997-2002. — Editor's note). Eventually were reconciled. And there were many such meetings with shouts, charges and dismantling. Without edition. Sometimes it led to break in relations with advertisers for some time, but the bar permitted to Computerra considerably is more often it was raised.

1998: Agreement with Forbes, start of Business Magazine

There was a moment in the 1990th when I reached the agreement on the license for Forbes. Agreed with Esther (Esther Dyson, the American entrepreneur and the venture investor, the active participant of formation of the Russian IT market. — Of S.), she brought me in New York to misters Forbsam. They permitted to use information from the magazine, and we released Business Magazine, with a text on a cover "Together with Forbes". It was 1998. The first number appeared on August 19, 1998, in day of a default. It became clear that the market fell down. The second number was ready. We issued it too and closed on it the project^[1].

• 1996 — based the Domashny Kompyyuter magazine (1996-2008)

• 2006 — fulfilled duties of the Chief Editor of the Kompyyuterra magazine

2010

Interview fragment on Finam.FM

Interview fragment on Finam.FM November, 2010 Interview fragment on Finam.FM

Interview (October, 2012)

2017: Closing and sale of the website Computerra.ru

In 2017 it became known that Dmitry Mendrelyuk sold the website "Computerra Ru". Cheap^[1].

2019: The director of business development in NOT

Since 2019 Dmitry Mendrelyuk works as the director of business development in New cloud technologies company.

Notes