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Biography
2017: Director of Integration at MTS AI
From 2017 to 2025, he served as Director of the Integration Department at MTS AI. He was responsible for the automation of business processes, design development of the full cycle and integration of AI and ML solutions. Under his leadership, the team grew to 110 IT specialists and implemented over 20 cases to improve efficiency: from reducing the time for design development to architectural modernization of platforms.
2025: CIO Getblogger
The platform for automated procurement advertizing from bloggers (Getblogger included in) MTS AdTech on July 18, 2025 announced the appointment of Pavel Dubkov to the position of director for. information technology The top manager in this position is responsible for developing IT strategy the company, aimed at scaling the platform with - and - AI ML solutions, integration with an AdTech loop MTS and accelerating the achievement of key business indicators.
Among the priority tasks is the introduction of AI to automate the processes of selecting bloggers and predicting the effectiveness of advertising campaigns. Special attention will be paid to integration with the advertising vertical of MTS AdTech, scaling of Getblogger products and ensuring uninterrupted operation of all platform services. The company plans to strengthen the protection of customer and blogger data, as well as bring IT processes in line with market requirements.
 | Experience in creating systems based on artificial intelligence in Russia has shown the main thing: technologies can solve customer problems, and algorithms and data can change the online advertising market. My key job at Getblogger is to take the platform to a new level of technological maturity. In the near future, we will focus on integrating AI into all key processes and products of the company. I am confident that my past experience in implementing AI will help to carry out an accelerated transformation of processes, increase the speed of the platform and increase the efficiency of launching advertising campaigns, "commented Pavel Dubkov, Director of Information Technology at Getblogger. |  |
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