Semyonova Irina Vyacheslavovna

Semyonova Irina Vyacheslavovna

Biography

Irina Semenova was born in St. Petersburg.

In 2001 she graduated from St. Petersburg State University with honors. She studied under the MBA program of the Academy of Management of the RAGS under the President of the Russian Federation.

In 2004-2006 - Marketing Director of the IT consulting company GMCS.

Before joining MAYKOR from 2006 to 2011, Irina was vice president of marketing and information policy at Compulink Group.

As of December 2012, Irina Semenova was engaged in the formation of a marketing strategy and integrated marketing management of the MAYKOR group of companies, the largest group of companies in the field of IT service and outsourcing in Russia (MAYKOR includes CRT Service and NST). More than 10 years worked in the field of marketing IT companies. Author of many publications on marketing and management.

In September 2014, Irina Semenova, vice president of marketing at MAYKOR, entered the TOP-1000 Russian Managers rating compiled by the Association of Russian Managers in partnership with Kommersant Publishing House. Irina was noted in the hundred of the best marketing executives, becoming the 4th in the list of managers in the field of "Information Technologies."

Quote

few years ago, the approach prevailed when customers invested heavily mainly in their own IT and engineering services, thereby increasing non-core capacities. But experience shows that, independently supporting secondary areas, the business condemns itself to lag behind competitors. And today, more and more large geographically distributed companies evaluate this approach as inefficient. In addition, not only IT, but also engineering systems are constantly intellectualized - they require highly qualified specialists to service them. Therefore, proponents of their own technical services face a shortage of personnel. This problem can be solved either by investing in the training of your team with all the additional financial costs, or by attracting an external contractor.