Silaev Novel

Silaev Novel

Biography

He graduated from the Moscow State Institute of Electronics and Mathematics of the Higher School of Economics, Higher School of Marketing and Business Development of the Higher School of Economics.

He took advanced training courses in marketing at the Stockholm School of Economics, digital marketing at the INSEAD business school, a course in Internet project management and business development in Silicon Valley, as well as many others.

In 2010-2011 developed special advertising projects within the framework of the combined company Poster and Rambler.

In 2011-2012 He led advertising projects in the electronic payment system.

He headed the advertising department of the microfinance organization MigCredit, was engaged in the implementation of a marketing and advertising strategy.

For 5 years he worked at Home Credit Bank, where he was responsible for online sales of all retail products and the development of an online sales platform, and actively introduced the Agile and SAFe (Agile for corporations) methodology with the bank's team. From 2012 to 2016

2021: Marketing Director at Loko-Bank

Loko-Bank on December 2, 2021 announced the appointment of Roman Silaev as Marketing Director. As part of his work, Roman Silaev will be responsible for the formation and implementation of Loko-Bank's marketing strategy, managing the product promotion strategy in digital channels, developing a brand platform and communicating brand promotion.

I am pleased to join Loko-Bank's professional team to contribute to its dynamic development. Over the next few years, the bank faces the task of improving the efficiency of its activities and strengthening its position in the market. My priorities will be to support business growth, increase sales volumes due to synergy of the optimal media mix and an effective sales funnel, as well as build a strong Loko-Bank brand on the Russian market, - commented on his appointment Roman Silaev.

2024: Marketing Director of Ingosstrakh

Ingosstrakh Bank On February 28, 2024, he announced that to marketing Roman Silaev had been appointed bank director.

As part of his work, Roman is responsible for the formation and implementation of the bank's marketing strategy, the development of digital promotion, client service and the bank's brand.