Vasilyeva Irina

Vasilyeva Irina

Biography

Born July 17, 1984 in Moscow.

Education

• 2004 - Volgograd State University, Faculty of Management and Regional Economy, management of organizations, specialist
• 2005 - Volgograd State University, Faculty of Linguistics and Intercultural Communications, specialist
• 2011 - MIRBIS, mini-MBA course for Samsung
• 2013 - Volgograd state University, Law and Jurisprudence, Master

Work experience

Over 18 years marketing telecom in and - IT companies in the B2C and B2B segments. He is engaged in strategic planning, product portfolio analysis, forms communication tools, introduces new management and analytics tools in product marketing.

Since March 2023, he has been the Marketing Director of the Russian IT holding Fplus. Here, its tasks include optimization of the product portfolio, market analytics, communication strategy for key products of the consumer and business segments, and the formation of an effective team.

Prior to that, she worked for 14 years in the Russian division, Samsung Electronics where at different stages she was responsible for various marketing areas: from tactical partner campaigns with the calculation of trade mechanics to a communication promotion strategy. smartphones Samsung

Prior to Samsung, she worked in distribution companies, and also conducted market research, was engaged in a methodology for studying consumer behavior and communication techniques at the regional center for sociological research.