Biography
From 2007 to 2015, Zvereva worked at MegaFon. She has gone from head office press secretary to deputy PR director, head of media relations, strategy, planning and regional engagement.
She worked as PR Director of SAP in Russia. She was responsible for the development of the company's general communication strategy in 11 countries, the creation of a cross-functional mechanism for interaction with marketing, GR and digital within the company in the CIS and at the global level.
On October 26, 2022, it became known that Tatyana Zvereva was appointed director of public relations and authorities at KFC (in Russia, the chain will operate under the Rostic's brand after selling restaurants to local management).[1]
Notes
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