| Developers: | YouTube |
| Date of the premiere of the system: | October, 2019 |
| Branches: | Internet services |
Content |
2019: Announcement
In the middle of October, 2019 the video hosting of YouTube started service of augmented reality AR Beauty Try-On for fitting of cosmetics from advertisements of YouTube Masthead and TrueView using tools. Innovation allows users to test virtually a make-up using the front camera of the smartphone and to try on cosmetics which is shown by byyuti-bloggers in advertizing filmlets of cosmetic brands.
YouTube stated that using this function cosmetic brands will be able to offer realistic, virtual samples of products for any type of appearance. The possibility of fitting of cosmetics is built in advertizing formats of two types: a video banner in an upper part of the main page of YouTube over section with recommended to video and in contextual video advertizing which is reflected or on top near search results, or in a side column with similar videos. Both types of banners are marked with a yellow explanation Advertising.
If the user clicks advertizing video about a possibility of fitting of cosmetics, the screen of the smartphone will be separated into two parts: in upper video from the front camera will be played, and the tape with the different products available to assessment below will open. The pleasant cosmetics can be purchased, without leaving the application of YouTube. The service is available worldwide, including in Russia.
AR Beauty YouTube created the first trial version on the basis of the alpha of FameBit from YouTube, own branded content Google platform. The cosmetic company NARS which already offered own advertizing block became one of the first companies which took advantage of the offer of YouTube. According to the statistics of the website, more than 20 million people from Great Britain, the USA, Canada and Australia already tested more than 15 of 24 provided lipstick shades - in total more than half a million samples.[1]
You look also Virtual reality
- Virtual reality (VR, Virtual Reality)
- Virtual reality in medicine
- Augmented reality (AR, Augmented Reality)
- The mixed reality
- Association of augmented and virtual reality (AVRA)
- Center of prototyping of SPb
- VR Consortium
- Global Association of Virtual Reality (GVRA)
- VirtualLink (standard of connection of VR devices)
- Projects of Virtual reality
- HoloGroup
- Fibrum
- VRTech
- Magic Leap One Creator Edition
- ALT: Antilatency tracker
- Prosense
- Cyball-VR
- HTC Vive
- Oculus
- Cyball-VR
- Samsung Gear VR
- Lenovo Explorer
- PTC Vuforia Studio Enterprise
- VE VR Concept Engine - VR Concept
- VE CAVE Virtual prototyping
- VE miniCAVE и miniCADWall
- Arbyte CADStation WS ready for VR
- HP ENVY Phoenix HP Windows Mixed Reality Headset Professional Edition
- PGNIU: An interactive panorama for a helmet of virtual reality
- General VR
- VIZERRA
- ZTE E2E VR Live
- Software AG ELISE
- DS Virtual Garage
- RTSreality
- DEUS
- Croc: A VR system for the sphere of design
- HP Z VR Backpack
- VRCoin
- Nvidia Holodeck
- Hololens
- Google Glass
- Epson Moverio Pro BT Augmented rReality glasses
- Magic Leap One Creator Edition (augmented rReality glasses)
- Intel Vaunt Smart points
Notes
| The site content is translated by machine translation software powered by PROMT. The machine-translated articles are not always perfect and may contain errors in vocabulary, syntax or grammar. Read original article If you find inaccuracies or errors in the results of machine translation, please write to editor@tadviser.ru. We will make every effort to correct them as soon as possible. |