CallTracking.ru

CallTracking.ru is a colltracking service that allows you to track the entire flow of applications and calls coming from each advertising source, including data on individual banners, videos and keywords.

2022: Integration with MTT VATS

JSC "MTT," a provider of intelligent solutions for business, February 15, 2022 announced the expansion of the portfolio of services, offering customers a colltracking service. The project is a symbiosis of virtual PBX (VATS) from MTT and colltracking from Colltracking LLC. More details here.

2018

Integration with Amber CRM

Hawk House Integration, a developer of innovative automated solutions, and Colltracking, a company specializing in intelligent call analytics, announced the integration of Amber CRM and CallTracking.ru systems on April 3, 2018. More details here.

Key features of CallTracking.ru

The main opportunities CallTracking.ru for April 2018:

• collection and analysis of data on online and offline calls;
• wide geography of number connection;
• redirecting the call flow to operators of a particular product category;
• analysis of operator performance;
• Detailed analytics and detailed reports on all key figures
• understandable visualization of data for client tasks.

Reliability of all CallTracking.ru servers provides 24-hour system monitoring and full redundancy of all communication nodes.

The service allows you to:

• Estimate the load of the call center by days of the week and time of day.
• Determine how many calls arrive after hours.
• Schedule operators based on incoming calls.

The following data can be captured using the CallTracking.ru service:

• conversion source,
• advertising channel,
• number of unique and repeated calls,
• call status (missed or accepted),
• average duration of the call,
• quality of communication, etc.

By analyzing this information, you can more efficiently allocate the marketing budget and redirect it to channels with the highest quality results.