Sellty Online Store Designer

Main article: SaaS - History. Philosophy. Development drivers

Sellty is a cloud platform for self-launching a wholesale online store in a few hours.

2024

Adapt to the needs of the B2C market

The developer of the Sellty platform, designed to quickly launch the B2B portal, adapted the product to the needs of the B2C market. Now you can launch both a wholesale and retail online store on the platform - without capital expenditures and a development team. Sellty announced this on September 5, 2024.

The Russian cloud service Sellty allows you to deploy an online store with a full-fledged storefront of goods in just a few hours, configure the necessary integrations and document flow with counterparties. The platform was launched in 2021 as a sales digitalization tool for B2B companies.

The company was engaged in expanding the functionality of the platform to meet the needs of the retail business - the flexible Sellty architecture made it possible to adapt it for use in B2C. Entering the retail segment turned out to be timely and coincided with the challenges of the market. Foreign suppliers of solutions for creating B2C online stores began to leave Russia, and now users are forced to launch the migration process in an extremely short time and in conditions of a shortage of offers.

The SMB segment was especially affected - it is difficult for such companies to find domestic analogues of products in the low price segment, for example, Ecwid. By this time, all the necessary updates have appeared in Sellty in order to fully replace software from global vendors.

First of all, the visual component of the platform has been improved. Unlike the B2B portal, which values ​ ​ laconicity and simplicity, the product catalog of an online retail store should contain large photos and detailed descriptions. In Sellty, the customer can set up banners and place product cards with detailed information about each product. This simplifies the selection and purchase process for end customers.

In addition, there were opportunities to integrate the online store with Russian payment systems and delivery services. The company also plans to integrate with email services such as Unisender, Sendpulse, DashaMail, and major marketplaces.

Finally, Sellty's B2C clients have access to the latest platform functionality. This is, firstly, the ability to customize the recommendation of related products using machine learning and artificial intelligence tools. Secondly, an analytical unit that allows you to conduct in-depth sales analysis, study the client's portrait and target audience, as well as predict demand, taking into account seasonal price fluctuations, the geographical location of consumers and more than 50 business metrics.

Those Sellty customers who are simultaneously developing both wholesale and retail sales will not have to separate these flows - the process can be controlled from a single window. In turn, those companies for which it is important to allocate a retail store in a separate direction can only connect it or launch two online stores in parallel on the same platform.

The company predicts that the updated solution will be in demand among medium, small and micro companies in such segments.

Our task is to provide high-quality tools for doing business in a changing market. After the departure of suppliers of solutions for creating online stores from Russia, the small and micro-business turned out to be practically without alternatives - the current market players have already formed huge queues for implementation. In a short time, we adapted our platform to the needs of B2C customers in order to meet the needs of customers and the industry. Thanks to the flexibility and versatility of the platform, we managed to complete all the necessary improvements in a matter of weeks, "said Maria Bar-Biryukova, founder and CEO of Sellty.

Launch Business Intelligence Tools and Ad Campaigns 

The Sellty platform has become a cloud solution for creating a B2B online store with integrated BI functionality, which allows you to collect data on various store metrics, create reports and draw conclusions based on them. Also, tools have been added to the platform to promote products on the home page using advertising banners. Now companies will be able to make decisions faster based on real data, more efficiently stimulate consumer demand and thereby increase sales and revenue. The developer announced this on July 23, 2024.

The added functionality allows Sellty customers to forecast current and future demand for goods, track sales dynamics, activity and behavioral patterns of buyers using BI tools added to the platform. Moreover, companies have access to a pre-configured, ready-to-use report that can be used in the current form or personalized for a specific business. The Yandex Data Lens toolkit is responsible for visualizing data in reports, which in a few clicks allows you to reflect the collected data using visual dashboards and graphs. All this will make it possible to make management decisions that affect the revenue and profitability of companies.

Our BI functionality allows you to actually change the rules of the game for SMB entrepreneurs in B2B. Usually it is more difficult for them than large companies to adhere to a data-driven approach: they have to connect BI systems for hundreds of thousands of rubles, figure out what data to collect and how to reflect them in the report, and look for resources for infrastructure and technical support. Or even make decisions based on experience and intuition, making calculations manually. At the same time, without accurate data, actively growing and digitalizing companies are becoming uncompetitive. Every day we help SMB companies solve their problems and see their need for data. Therefore, we met this need and implemented analytics that, without increasing the cost of the current subscription, will allow us to understand what is happening in the business here and now. In other words, Sellty customers can take our finished report, draw weighted conclusions based on the data and, if necessary, immediately adjust the business plan, "said Maria Bar-Biryukova, founder of Sellty.

In addition to analytics, advertising campaign tools are now available on the platform. Thus, sellers will be able to post advertising banners on the start page of the portal, which allow you to inform counterparties about promotions, special offers and other promotional activities. Banners are designed to increase the efficiency of marketing communications of b2b sellers, stimulate customer demand and increase sales as a result. 

{{quote 'Banners were one of the first steps towards connecting a full marketing block. We see a great demand for such solutions and their effectiveness in the world practice of B2B e-commerce. So, earlier our clients often informed buyers about discounts on their own: they sent emails or communicated through sales managers. However, the effectiveness of such campaigns was low: mailings can be added to spam, and the manager can forget to report the promotion. This functionality of banners will allow sellers not to be annoying, and at the same time will help build effective address communication with high coverage. Seeing the promo, current customers will be able to make a purchase decision and save money, and future customers will be able to decide on mutually beneficial cooperation. Therefore, we plan to continue to develop these tools, - added Kristina Barzakovskaya, product owner, Sellty. }}

Automatic generation of quotations

On June 14, 2024, Sellty released a global update of the platform of the same name, the functionality of which will allow manufacturers and wholesalers to reduce the transaction cycle, the volume of routine operations of managers, as well as improve the quality of client experience of end counterparties. Among the added functions are the automatic formation of quotations, the display of several prices, checking documents for goods and others.

The updated functionality was based on systematic work with feedback from platform users. The team regularly conducts interviews with clients and examines the needs of their business. The results of the surveys made it possible to formulate and implement a number of demanded functions in the platform. So, on the platform, the creation of commercial proposals was automated: now they can be formed with one click directly from the basket.

There is also a tool for displaying several prices for goods in the catalog: for example, individual, minimum retail, recommended retail and others. Now users immediately see the actual value for themselves, taking into account the difference between the purchase and the additional price, which allows them to make decisions on the purchase of goods several times faster.

They also digitized work with technological documents. The administrator can upload certificates or product passports to the online account, which are now automatically available to counterparties in the product card and on the order page. Earlier, it could take up to several hours to check the documentation: counterparties manually searched and checked files in online repositories.

The Sellty platform is aimed at representatives of small and medium-sized businesses who want to provide counterparties with high-quality service, as well as scale the business. The task of the new functionality is to further automate and optimize the work of wholesale stores with counterparties and thereby improve the quality of customer experience. It now takes several minutes to agree on documents, create commercial ones, and complete delivery instead of several hours, which allows you to reduce the transaction cycle multiple times. All features are already available on the platform.

When building product development plans, we focus on both user feedback and global e-commerce standards in B2B. Our goal is that as many SMB companies as possible can test online access and automation of sales without compromising quality and without large-scale investments at the level at which enterprise customers can afford it. We are glad to see that as a result, more and more customers from different segments are connected to us, "said Maria Bar-Biryukova, founder of Sellty.

Customers are positive about the implementation of the platform. Thus, the launch of an online store with the help of Sellty allowed Veselova Beauty to increase the wholesale turnover by 20%, and the Sloplast HPL plastic plant to reduce personnel costs and increase manager productivity by 20%.

{{quote 'We are constantly testing new hypotheses about how our product can benefit customers more. The goal of the platform is to facilitate the already confusing, complex transaction processes in B2B, allow customers to quickly test the online channel without wasting resources on the development team, and increase sales with it by an average of 20%. We focus on automating the operation of the wholesale store accounting system with customers, and this year we added the function of personalized product recommendations based on, AI which allow you to increase conversion to purchase by another 15-18%. Regular surveys and interviews with clients allow you to implement really necessary functions that simplify the daily work of managers of all parties to the transaction here and now, - said Evgeny Losev, CTO of Sellty. }}

Add Related Item Recommendation

On the platform for launching the B2B online store Sellty, the function of recommending related products has become available. Collections are formed using artificial intelligence and machine learning technologies. Wholesalers received a tool that was previously only available in the B2C segment. Sellty (Celty) announced this on January 31, 2024.

cloud service With Sellty, wholesalers can deploy an online storefront in just a couple of hours and launch - Internet sales. The system is developing rapidly, and in 2023, thanks to a development grant, the Innovation Assistance Fund (FSI) introduction of a recommendation model based on the service began. In AI January 2024, Sellty announced the completion of the first phase of the project. Now users of the service, regardless of the scale of the business and the current volume of sales, will be able to offer customers related products and make additional sales.

You can initially set up a bundled item collection from the Administrator panel. To do this, you need to add product cards to the Sellty control panel, as well as synchronize them with other product items. Further, a data model based on artificial intelligence and machine learning technologies will be able to independently analyze the specified recommendations and modify the selection of goods depending on the preferences of a particular buyer. This will help the business increase the average check, as well as increase conversion to purchases.

Sellty notes that personalized recommendations of related products have great commercial potential. This is an important part of the sales funnel, which has long become familiar in the B2C segment, but has just begun to penetrate the B2B segment. The need for this functionality has already been formed by most companies specializing in corporate sales. The FSI grant made it possible to quickly begin this task.

On average, the project for the introduction of artificial intelligence technologies in a commercial company starts at 10 million rubles. Such a budget is not available for most players from the medium and small business segments. Sellty is a platform that enables business customers of all sizes to bring technology to wholesale at no significant cost. Only the subscription is paid. We are grateful that the FSI appreciated the potential of our service and supported us in developing a product that makes an evolutionary leap in the B2B sales market, "said Maria Bar-Biryukova, founder of Sellty.

The development of Sellty continues. The company plans to expand the recommendation model with a demand forecasting tool. The developer plans to launch it on the market in the first quarter of 2024.

2023

Add functionality for working with marketplaces

The platform for the quick creation of the B2B online store Sellty has added functionality for working with marketplaces. Now, when connected to the platform, users will be able not only to deploy the B2B portal, but also to configure integrations with popular B2B sites. Moreover, all this is in a matter of hours, without capital expenditures and attracting a staff of programmers. This opportunity will allow Russian companies to simultaneously attract new customers and scale the business. Sellty (Celty) announced this on December 12, 2023.

The launch of the B2B portal is one of the easiest and most understandable ways to start automating B2B sales. Using this tool, the company can increase the customer check by up to 20%, remove routine tasks from sales managers and offer customers a personalized service. However, the target audience of the B2B portal is mainly current customers. To scale your business and start attracting more new buyers, you need to go to marketplaces.

Working with marketplaces in manual mode is not an easy task. So, to access each new site, the company needs at least one manager who will upload goods to the showcase, monitor the availability of products, provide personal communication with customers, and also drive data into the accounting system. The task becomes extremely resource-intensive if the business works with a large range of goods and plans to be present at several sites at once. To simplify this process, Sellty decided to automate work with marketplaces.

Now, when connected to the platform, users will be able to configure integrations with popular B2B-Marketplaces in a few clicks. As soon as the interaction is established, a storefront of goods can be launched on each of the sites. The description of the product units and their balances in this case will be automatically unloaded from the accounting system, and orders will be received in it. Thus, with the help of Sellty, you can go to two sales channels at once: launch the B2B portal and start selling products on marketplaces.

When choosing distribution channels, businesses often have to choose between the B2B portal and sales on marketplaces, since the development of several sales channels at once requires significant monetary and temporary investments. However, each of these channels is suitable for their tasks, and working with only one platform, the business misses out on potential benefits. With the help of our product, you can avoid this dilemma and, according to the principle of a single window, launch two full-fledged online sales channels at once at the price of one tool. At the same time, each of them can be used independently of each other. If the company is only eyeing B2B portals, but is already actively exploring the corporate sales segment, the platform will automate the current work with marketplaces, said Maria Bar-Biryukova, founder of Sellty.

Ability to manage goods balances in multiple warehouses at once

Sellty has updated its B2B automation platform. Now users of the system will be able to manage the balances of goods in several warehouses at once. In addition, a large number of opportunities were given to the functionality of price groups, which allows you to flexibly build individual price relations with counterparties, as well as the automatic exchange of these data in the form of individual agreements with 1C. The developer announced this on October 26, 2023.

Several key updates are available in the updated version of the product. First of all, the developer added multisclade functionality to the platform. Now companies will be able to display to customers up-to-date information about the availability of products in each specific warehouse - even if there are tens or hundreds of them in different regions of the country.

The buyer will be able to see the full picture of the balances, choose a convenient point for delivery or pickup, or order goods from several warehouses at once. Also, the client will receive additional transparency in information about the availability of goods in specific warehouses or regions. Data on the availability of goods in different warehouses is updated automatically through the integration of the platform with the accounting system based on "1C" - "1C: ERP Enterprise Management," "1C: Trade Management," "1C: Our Enterprise Management" or "1C: Integrated automation."

In addition, the updated version of Sellty has the ability to automatically manage individual price agreements with counterparties. As a rule, price relationships, including discounts and promotions for each specific customer, are recorded in the seller's account system. Previously, in order to correctly form orders and issue invoices with individual prices through the B2B portal, company employees had to manually transfer this data from 1C. Now this happens in automatic mode.

Managers can change the price of an item, a group or category of items, or items with a single characteristic. The updated functionality allows you to flexibly configure and cross many conditions to reproduce really special offers for your counterparties. You no longer need to manually double-check the prices set - all price agreements are displayed in your personal account on the B2B portal.

This Sellty release also includes over 50 other micro-improvements. Among them - the ability to open an online store only for authorized counterparties, the ability to add several legal entities to one counterparty card, improved UI in the administration panel and many others.

We constantly conduct castdevs and improve our product, striving to offer the business really useful tools for automated online sales management in B2B. All operations in Sellty are organized according to the principle of one window - this allows businesses and buyers to work in a single information space and interact more efficiently with each other. With the implementation of the platform, the routine load on sales managers is reduced, and the number of errors in ordering is reduced by half. As a result, B2B customers receive the necessary goods faster, and business increases the quality and speed of their service. We will continue to develop the platform and complement it with in-demand features, "said Maria Bar-Biryukova, founder of Sellty.

Integration with 1C products

Automation platform B2B- sales Sellty integrated with 1C"." The expansion helps to seamlessly exchange data goods trade about and offers, as well as information orders between Sellty and. accounting system In addition, an automated exchange is set up: documents accounts and UPD, data on counterparties, as well as individual price agreements with them. Representatives of Sellty told about this on August 21, 2023.

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The Sellty extension is installed on top of the 1C client, and for this you do not need to involve developers - the process takes several minutes even for users without advanced programming skills . The extension works with products such as "1C: ERP Enterprise Management," "1C: Trade Management," "1C: Our Enterprise Management," "1C: Integrated Automation" - for each of the configurations, the Sellty team created test stands and tested the system.

After installing the program, the customer has all the necessary functionality for automatic management of B2B sales: an online store window, the ability to make changes to orders and exchange their statuses, as well as the functionality of exchanging documents. In addition, after installing the Sellty extension, automatic exchange of information about counterparties and individual agreements with them becomes available - data about them is loaded from "1C" to Sellty in a few clicks.

All this significantly reduces the burden on sales managers. So, thanks to the automation of the exchange of documents, the employee no longer needs to form account and APD files in "1C," download them, send them manually through mail, and if at one of the stages there was a failure or error, start the process again.

The transfer of information is configured on the 1C user side. He independently selects the data to be sent. The platform only gets access to the information that is approved by the user.

The basic functionality of "1C" is designed for B2C sales - it allows you to upload information about goods to the site and take orders back to the account system. This is not enough for B2B. Changes may occur right in the process of concluding a deal: the store manager will sell something, make clarifications on prices, conditions for working with the client, the number of goods. Thanks to Sellty, the manager can manage all changes on order directly in 1C, without the need to duplicate information to another system or client by mail. The client will see all the updated information in his personal account, commented Kristina Barzakovskaya, Sellty's product director.

Setting up additional functionality for managing B2B sales in 1C from scratch can take several months and cost customers millions of rubles. The Sellty extension can be installed in 15 minutes without involving 1C developers - and immediately start exchanging data between systems. You don't need to pay for anything additionally - the extension is included in the base package of the platform. After configuring the extension, you can continue to work in "1C" as you are used to - the Sellty functionality becomes available directly from the accounting system, added Evgeny Losev, CTO of Sellty.

2022: Opening free access for small and medium-sized businesses

On April 11, 2022, Korus Consulting announced the opening of free access to Sellty, a platform for creating a wholesale online store for small and medium-sized businesses.

This became possible within the framework of the Start tariff package, all the necessary functionality is available in it: the catalog of goods, characteristics, monitoring of balances and a basket.

With the help of the service, wholesale companies will be able to launch an online store in a few hours, and their customers will be able to quickly find the products they need by article or name, see the current balances in warehouses and track deliveries. Catalog of goods, characteristics, monitoring of balances, basket - all the necessary functionality is available for the quick launch of the online platform.

Entrepreneurs who have an extended Sellty subscription - Profi or Business - have more online retailer functionality. Among the opportunities available are personalized pricing, account formation, advanced integration and the counterparty's personal account.

It is important for small wholesale companies to quickly adapt to the current conditions, maintain the same pace of work and not lose the effectiveness of sales and interaction with counterparties. We support Russian business - and provide small and medium-sized companies with the opportunity to launch B2B sales online for free. Sellty is a convenient and functional platform that allows you to launch an online store yourself, without involving programmers. The service helps to increase the flexibility and adaptability of the business, as well as the speed of entry into the e-commerce market, said Irina Grudskaya, Product Owner of the Sellty platform.

2021

The ability to launch online sales in Europe and the CIS countries using Weconn

On December 9, 2021, Korus Consulting Group announced cooperation with Weconn, an expert on organizing sales of Russian products in the European and CIS markets. Thanks to the partnership, customers of Sellty, the company's own service for launching a wholesale online store, will be able to access international B2B-Marketplaces and find foreign customers.

Weconn helps domestic manufacturers and distributors find foreign partners and organize the export of products to Europe countries and the CIS. The company is the only official representative of the European e-commerce DTAD site, the international B2B platform IndustryStock the German construction and the Bobbie site.

As part of the partnership, Weconn will provide Sellty customers who want to enter foreign markets with a range of services to launch export products. The agency provides technical, product and marketing support to companies, and helps with the search for potential foreign buyers. With the support of Weconn, Russian manufacturers can also connect to international B2B-Marketplaces.

"Cooperation with the Sellty team will allow us to expand our partner network and attract new Russian manufacturers. We are ready to share expertise and provide companies with comprehensive support in entering foreign markets with a guarantee of concluding an export contract. Thanks to missions in Germany, France, Italy and Estonia, we have all the necessary contacts and connections and can represent the interests of the client in personal negotiations in any European country, "said Natalya Prokazova, CEO of Weconn.

"Sellty's mission is to be not just a technology partner to our customers, but to support them on strategic development. Weconn has a deep industry knowledge of bringing business to foreign markets and is actively sharing its expertise. This will allow our clients to take a fresh look at the achievement of their goals and competently plan investments in new sales channels for themselves, "said Maria Bar-Biryukova, Deputy General Director of Korus Consulting Group of Companies.

Designer of an online store for wholesale companies

On October 18, 2021, Korus Consulting announced that it had launched an online store designer for wholesale companies.

Sellty - online store designer for wholesale customers

Sellty is a ready-made designer of an online store for B2B companies. The service was created for representatives of small and medium-sized businesses - manufacturers and distributors who want to launch online sales and improve the quality of client service. The platform allows you to configure an online store without the participation of a team of programmers. 

The designer helps you create an online assortment showcase with everything you need. information The company just needs to download the description and photos of the products, relevant data for balances, delivery dates, etc. After publishing the site, wholesale customers can immediately make purchases. 

Sellty makes it easier to work with the order for counterparties and managers. The wholesale buyer sees the details and status of the order in a single window, can quickly find the product he needs, repeat the usual purchase and set up delivery conditions. Employees manage their customers' orders - all information is at hand. The manager can control the transaction process and, if necessary, change the responsible manager on a case-by-case basis. According to the company, all these capabilities will allow the business to increase the speed of processing orders by 10 times, reduce the routine load on employees and minimize the number of errors in processing applications.

With the help of Sellty, the wholesale company can build personalized work with customers. The designer helps you set up a pricing system, discount amount and other individual conditions for different categories of counterparties.

Sellty has a microservice architecture and is implemented on the current technology stack using clouds. Thanks to this, Korus Consulting can increase functionality and systematically offer customers additional opportunities. The technical features of the platform provide independence from updates offered by vendors, high performance and security of user data.

"Sellty completely closes the task of speed and ease of launching an online store for small B2B companies. The flexible designer allows you to set up your own online store in a few hours, arrange a showcase with an assortment and start accepting the first orders on the Internet. And with the additional capabilities of the B2B platform, optimizing the company's internal resources, the business will be able to serve 20% more customers without additional employees, "- comments Irina Grudskaya, Product Manager of the e-commerce department of the Korus Consulting Group of Companies.

The Sellty platform is available on the SaaS model in three tariff plans - depending on the selected functionality. Korus Consulting is developing the capabilities of the service. According to the company, in the next update, wholesale customers will be able to issue and pay for orders through their personal account, exchange closing documents under the contract, issue invoices, track receivables and much more.

Korus Consulting follows its strategy and develops a line of its own solutions that help clients get additional digital capabilities. Sellty is one of these products: it meets the needs of the business, has an up-to-date architecture and great development potential. This is a valuable experience for us, and we are confident that the service will be in demand, "- notes Maria Bar-Biryukova, Deputy General Director of Korus Consulting Group.