Detmir Mobile Application

The main articles are:

• Mobile apps
• CRM (Customer Relationship Management System)

2024: Launch of online order delivery service "by click "

On February 21, 2024, Detsky Mir announced the launch of a courier delivery service for online orders "by click."

In October 2023, Detsky Mir launched a "click delivery" service in pilot mode for all users of the mobile application in all regions and cities of the network.

The service is available for online orders issued through the Detsky Mir mobile application for pickup from the store and having a "ready to issue" status. When you go to the order page and click the "delivery by courier" button, the buyer can receive his order home at any convenient time interval or within two hours in the delivery area.

As of the end of February 2024, "click delivery" is carried out from more than 950 stores of the chain throughout Russia. Since the launch of the service, more than 18 thousand buyers have already used the service.

In the near future, the "click delivery" service will also be available for users of the web version.

"Detsky Mir is intensively developing online order formats throughout the country. It is important for us that orders are delivered to our customers as quickly as possible. In the modern urban rhythm, more and more buyers are choosing online shopping. In 2023 alone, Detsky Mir delivered more than 40 million Internet orders, which is 17% more than in 2023. The share of orders issued by pickup from the store has grown at a record. This format is very convenient for our customers, since all chain stores are located within walking distance, including in remote regions. But if suddenly the buyer's plans have changed and it is impossible to get an order on his own from the store, now in Detsky Mir there is an opportunity to get an order home "by click." We are confident that the new service will allow our customers not only to receive everything they need for families with children, but to do it comfortably and without unnecessary time spending, "commented Natalya Rychkova, PR Director of Detsky Mir Group of Companies.

2022

Launching Digital Services

On September 19, 2022, the company Children's world"" announced the launch of the "Services" section mobile application in "Detsky." world The section combines offers in various categories of services: from searching for nannies and online classes with a speech therapist to consulting veterinary a doctor.

As part of building an ecosystem that allows you to cover the urgent needs of the parent and child, including over the segment of children's goods, Detsky Mir is developing digital products. In May 2021, a pilot project was launched to integrate digital services into the Detsky Mir online platform, as a result of which it was decided to fully develop this area.

In the Detsky Mir mobile application on Android and iOS platforms, you can not only purchase goods, but also use the services of services, for example:

• enroll the child in educational circles and sections through the Kidmost partner service (available in Moscow and the Moscow region, as well as in St. Petersburg);
• Get online medical advice through the Budu Health partner service (available in all regions of the Russian Federation);
• find a nanny for your child through the service of the partner "Grandmother for an hour" (available in Moscow and the Moscow region, as well as in St. Petersburg);
• enroll the child in online classes for the development of preschool children, in classes with a tutor to prepare for school or to improve academic performance in primary grades through the Foxford partner service (available in all regions of the Russian Federation);
• form a list of desired gifts for the child, including from the Detsky Mir assortment through the Ohmywishes partner service (available in all regions of the Russian Federation);
• record a four-legged household for a consultation with a veterinarian through the Vetpet partner service (available in all regions of the Russian Federation);
• see a map with places comfortable for staying with children through the partner service KidFriendly (cities with a population of over one million of the Russian Federation);
• find sounds for your child for a calm and strong sleep.

The school year is a busy time, both for children and parents. In order to support all parents in our country and help them maintain a balance between work and time dedicated to children, Detsky Mir has launched digital services on its online platform. Thanks to the updated options, moms and dads can make all the necessary purchases for the child, as well as enroll him in developmental classes or in a consultation with a doctor in one application. Within the framework of this project, the company cooperates only with reliable and proven partners, the quality of services of which it trusts. The most important thing for Detsky Mir was and remains the high quality of service and satisfied customers, commented Maria Davydova, General Director of Detsky Mir Group of Companies.

Refusal to print a paper check

On July 14, 2022, Detsky Mir Group announced the possibility for buyers to switch from paper checks to electronic ones.

As of July 2022, more than 50% of customers registered in the loyalty system receive checks in the electronic version.

To cancel printing a paper check, you need to enter your personal account on the detmir.ru website or in the Detsky Mir mobile application, and check the appropriate mark in the Notification Settings section. The option is available only to registered buyers who have specified the correct contact information in their personal account.

{{quote "Refusal to print a paper check is an actively gaining trend in retail. This makes it possible to increase the speed of service for omni buyers at the box office and reduce the cost of consumables. For buyers, this transition has only positive effects: for example, checks have equal legal force, an electronic check cannot be lost, it is always stored in the mail, it can be shown from the phone screen or sent if necessary. This step is very important for Detsky Mir, thanks to this we, together with our customers, are developing social responsibility. In the first month of this program, our customers refused to print 669 kilometers of check tape, thereby significantly reducing the harmful impact on the environment. And we are glad that our buyers are actively supporting our initiatives, - commented Georgy Kononov, Operations Director of Detsky Mir Group of Companies. }}

2020: More than 6,000,000 downloads per year

On February 9, 2021, Detsky Mir Group of Companies announced a large number of downloads of the mobile application for 2020.

Over the year of the existence of the Detmir application, more than 6 million downloads were recorded, the number of users exceeded 7.8 million people, the number of sessions increased to 1.3 million per day, and the average session duration was 5.5 minutes. In 2020, more than 17.4 million orders were issued through the company's mobile application. At the end of January 2021, 72.8% of all online purchases were issued through a mobile application. Most often, users choose and buy clothes and shoes, toys, food, as well as personal hygiene products for children. At the same time, the average income from a user of a mobile application is 27% higher than from a user of an online store.

At the end of December 2020, the active audience reached 3.6 million users. The application entered the top 10 Russian applications in the "Purchases" category with an average rating of 4.7 in the App Store and 4.8 on Google Play.

During 2020, the developers of Detsky Mir improved their mobile application. As of February 2021, users of the application have access to a single detmir.ru account with the site, the functionality of the basket has been improved, in particular integration Apple , Pay Google and Pay have been carried out, and the ordering process has been modernized.

The Detmir mobile application appeared in December 2019. It can be downloaded using smartphones based on iOS and Android. The service allows Detsky Mir customers not only to make purchases in a convenient online store format, use the company's loyalty program card, find out information about promotions, view order history and the number of bonuses, but also be in constant contact with the customer care service through online instant messengers.