Digift Cloud Gift Card Processing

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2023: Integration with Set Retail

IT company Digift provides brands and retailers with external infrastructure to quickly launch electronic gift certificates. In 2023, Digift processing was integrated with the Set Retail cash system - now its users, using a ready-made module and without any additional software refinement, will be able to connect the reception of electronic certificates at the cash desks of offline stores. CSI announced this on July 13, 2023.

When buying a gift certificate, people take into account its different aspects - brand, appearance, ease of purchase, flexible conditions for application: for example, the ability to apply the certificate both on the website and in an offline store. The more such advantages the brand gives the consumer in the certificate, the higher its attractiveness against the background of similar offers and the likelihood of acquiring it. Our joint project with CSI implements one of the important "functions" of an electronic certificate - application in a retail store. The ready-made Digift plugin at the box office with Set Retail will allow brands that are just thinking or already introducing "gift certificates" into their business to greatly reduce the cost of integration with cash software, said Alexey Baranov, director of sales at Digift.

Digift is a technological and beautiful solution. We are glad that it has expanded its portfolio of payment instruments at cash desks with Set Retail. This is a good example of integrating online and offline, when you can get a gift in SMS, but spend the amount in your favorite store and pay at the checkout. We hope that the ease of connecting the service will stimulate our customers to use this opportunity to increase customer loyalty and sales, noted Alexey Ankudinov, CSI Set Product Director.

For integration, you need to upgrade the Set Retail system to 10.3.21.