Developers: | Home Credit and Finance Bank HKF Bank |
Last Release Date: | 2022/10/10 |
Branches: | Internet Services, Financial Services, Investments and Auditing |
Technology: | Remote Banking Systems |
Main article: Mobile applications
2022: Launch of the QRassembly service
Bank Home Credit October 10, 2022 launched the QRassembly service (Q installment plan) - an online service that provides a credit limit for installment purchases using a QR code in offline stores.
Now customers [banks of the bank] will be able to purchase goods and services in installments in offline stores of partners independently through the HomeCredit mobile application: the procedure takes several minutes, does not require the provision of documents and the presence of a bank card to pay for goods.
To buy, the bank's client needs only a mobile phone with the bank's application installed. The seller generates a QR code for the payment of selected goods, which the client scans through the Home Credit mobile application. After that, the list of goods appears in the mobile application and you just need to confirm payment with an SMS code and get purchases from the seller.
All installment plan conditions for each purchased product are immediately visible in the Home Credit mobile application. It is also possible to increase the installment period there. This can be done either at the time of purchase or at any time after purchase.
QRassembly allows you to purchase goods and services in any partner stores within the established limit without additional approvals from the bank. If the client already has a Bank installment plan card, then the limit for purchases using a QR code will be equal to the unused limit for this installment plan card. If the client does not have a card, then the limit can be found in the Home Credit application by filling out a short questionnaire and signing an agreement. The limit is renewable and valid indefinitely.
We offer our customers the opportunity to buy goods in real stores in installments almost as quickly and simply as with a regular purchase for "live" money. At the same time, you do not need to have any cards and documents on hand. The peculiarity of our proposal is that at the first purchase using a QR code, the client can immediately be approved by the credit limit, which he can continue to spend in partner stores without any additional approvals from the bank. In the coming months, we plan to make this service available not only to customers of Home Credit Bank, but also to all customers in the stores of our partners, "said Irina Zhimerina, Director of Partner Business Development at Home Credit Bank. |
2021: Update for iOS and Android
Bank Home Credit September 15, 2021 announced that it has updated the functionality of the application for iOS and Android.
The choice of free categories of increased cashback for cards with Benefits has become easier and more convenient. Now you can do this right on the Debit and Credit Card Benefits screen in the Categories for the Month section. You no longer need to go to the personal account of the Benefit program and enter passwords.
"Regular translations" appeared in the application. This will help the client automatically transfer money for different purposes: payment of a loan, savings for vacation, pocket expenses for children and much more. To do this, click on the "Create Auto Payment" button on the receipt and in the history of operations. You can set the name, frequency, time, and end date of the translation. As of September 2021, this functionality works when transferring by details and between your accounts.
And now you can close the deposit ahead of schedule right in the application at any time (the "Close contribution" button on the contribution screen).
There are additional features for Android users. Now they can assign any names to cards and accounts. To do this, click on the "pencil" on the product screen. This is useful when a customer has multiple accounts and cards for different purposes. And customers with a "Savings Account" can now top up their cards and accounts from it.
We are actively developing the functionality of the Benefit in Application loyalty program, which is in great demand by our customers. We have already updated the catalog of partners, and now the choice of categories of increased cashback, which is used by more than 82% of customers with Benefit cards. Everything has become easier and more convenient: you do not need to separately enter the Benefit's personal account and enter additional passwords. In the near future, we plan to simplify the transfer of bonus points to rubles, "said Pavel Mikhalev, Director of the Department for the Development of Online Services of Home Credit Bank. |
2020
Freedom + Connectivity
Bank Home Credit November 24, 2020 announced a large-scale update of the mobile application. Customers have gained access to additional features that will make the use of bank products and services even more convenient.
Now Home Credit Bank Clients can accept and send transfers to customers of other banks participating in the Fast Payment System (FPS) without commission. To make a transfer, it is enough to know only the recipient's phone number. Money comes instantly.
A number of updates for customers with an installment card "Freedom":
- Now you can connect the Freedom + program or its options directly in the application. Benefits of the program: increasing the installment period by 6 or 10 months and skipping payment. It will help if the client is in a difficult financial situation.
- Right in the application, you can connect the "Divide by 3" service: it allows you to use installments for three months in any store (available for cards with a limit on purchases outside the partner network).
Now all expenses on bank cards are displayed in graphic graphs with division into categories. They can be viewed at any time. The ability to change the access code to the application has also been added.
Payment opportunities have been expanded: now you can pay taxes, traffic police fines and other payments to the state budget in the same way as convenient - by account details or by QR code. Also, you no longer need to re-enter data on already made payments and transfers by details or between accounts - you can simply repeat them from the history of transactions.
So that customers do not have to spend time looking for the necessary bank products and partner offers, they were collected in the section - "Catalog."
A separate update has been implemented for debit card holders: now in the application you can see the details of not only virtual cards, but also "plastic."
We are constantly expanding the number of functions available in the mobile application. Customers can get numerous online services, for which they previously had to go to the office or contact a call center, for example: order a plastic or electronic card, issue a loan or just see the card details. We are developing the capabilities of our application to improve the convenience and ease of use on a daily basis. We are also looking for innovative solutions to improve all areas of the client's life, - comments Pavel Mikhalev, Director of the Department for the Development of Online Services of Home Credit Bank. |
Smart IDReader Implementation
Home Credit Bank has introduced bank card recognition technology developed by the Russian research company Smart Engines into its mobile application. The solution simplifies the entry of bank card data when making transfers from card to card and replenishing an account with a mobile bank. Smart Engines announced this on August 5, 2020.
Now, for users of a mobile bank, to enter the number of a bank card, its validity period and the name of the owner, it is enough to point the cell phone camera at the card. The development of Smart Engines specialists supports the recognition of bank cards of any kind, both embossed and flat, with a standard horizontal location of identification data on the front side, and those where the data is applied with vertical orientation, as well as located on the back. It supports the recognition of card data with any background images and with natural wear.
The advantage of Smart Engines technologies for the user is the ability to use a mobile bank in real conditions - in various lighting, on the go, when traveling in a taxi or train. Map recognition takes place almost instantly and does not require the user to'aim' and special lighting conditions.
We are constantly developing our application and implementing various solutions into it, including Smart Engines solutions. It is important for us that in any situation customers immediately receive a ready-made solution. This is exactly what we achieved with the introduction of the Smart IDReader library: card recognition has become instant and as easy as possible for users, "says Beatrice Felises, Head of Product Development at Home Credit Bank |
Bank cards are becoming less standardized and more diverse, and graphic codes are more informational 'dense'. This requires developers of recognition systems to be increasingly flexible and ingenious. Home Credit Bank customers have a solution that implements our achievements in the field of bank card and barcode recognition, "comments Vladimir Arlazarov, CEO of Smart Engines, Ph.D. |
As of August 5, 2020, the functionality for scanning bank card data is implemented in the Home Credit mobile application for the iOS platform and will soon be available to users of Android devices. At the next stage of the project, it is planned to introduce Smart Engines technology for barcode recognition, which will be used to scan QR codes in the fast payment system and when paying for various receipts.
Ability to transfer rubles to and from currency to iOS
Bank Home Credit July 24, 2020 reported about updating the functionality of the mobile application.
In the updated version, customers with the Home Credit app for iOS can convert rubles into currency and back. To do this, you need a Home Credit Bank currency card, and if it is not, you can issue a card directly in the application.
Also, in the iOS app, you can now manage cards of other banks that were used to replenish the loan or Bank Home Credit card. They can be deleted, hidden, renamed and reordered on the main screen of the application. Previously, such functionality was implemented in the Android application.
The applications for iOS and Andriod have added templates for transfers by card number, as well as displaying the status of credit holidays for cards: customers can see not only the fact of connection, but also the validity period.
We continue to expand the capabilities of our single Home Credit application and transfer all the capabilities of the old mobile bank to it. Already in July 2020, customers can perform most of the operations on the bank's credit and debit products completely remotely. In addition, we are constantly improving the design of the application for iOS and Android to make it more convenient to use, - comments Pavel Mikhalev, Director of Online Services at Home Credit Bank. |
Add OkSkor service to track changes in credit history
On June 10, 2020, Home Credit Bank announced the introduction of the Ok Skor service in its mobile application, which allows online tracking of changes in its credit history stored in the United Credit Bureau (OKB).
The service can be connected in the "More" section, the "Credit history" button. The client needs to go to the OKB page and enter his personal account. There he can subscribe to notifications of changes in credit history - "Ok Skor."
The client who has connected the Ok Skor service will be able to track all changes in his credit history in a convenient format: registration of new or closing existing loans, receipt of a loan application, presence of delay and others. Notifications are arranged in chronological order.
Credit history is one of the main parameters that banks evaluate when they decide to issue a loan. Therefore, prompt access to information about changes is very important. We have built in the ability to get OKB services directly into the mobile application so that it is easier and more convenient for customers to monitor the quality of their credit history online, - comments Pavel Mikhalev, Director of the Online Services Department of Home Credit Bank. |
In addition to its credit history, the service will help customers also track changes to their Individual Credit Rating, which demonstrates the likelihood of credit approval. In addition, users of this service will be better protected from credit fraudsters, since they will quickly receive information about who was interested in their credit history, "adds General Director of OKB Alexandrovich Arthur. |
Add a Quick Credit and Credit Card Selection button
On May 27, 2020, Home Credit Bank announced the update of the mobile application for iOS and Android and added a number of additional features. So, added buttons for quick selection of the amount of payment of credit and credit cards - the application will automatically offer the required amount. Now customers can repay the loan in full or partially in the application at any time ahead of schedule. You do not need to first call or go to the bank office.
The design of the screens of the maps themselves has been updated: now on this screen you can swipe through the maps and see detailed information for each. You can also see the full details of your virtual card for payment in online stores.
It has become more convenient to work with a list of contacts: when paying for services, you can choose the desired number from the phone book. Android users will not need to pre-specify a cellular operator - the data will be pulled up automatically. Also, all customers will have a preset template for paying for their mobile phone by default.
The map scanning technology in the iOS app has been improved to make recognition work even better. With its help, you can quickly count the number and validity period of the plastic card.
45% of customers' chat calls are handled by Home Bot
The share of customer requests that Home Bot solves with has reached 45%. Thus, the virtual assistant of BankHome Credit helps to quickly and efficiently answer questions of almost half of all clients who contact the bank's chat on the website or in the mobile application. The bank announced this on May 12, 2020.
Home Credit Bank launched the Home Bot in 2018. The bot analyzes the text of the question and, depending on the result, answers the question or clarifies the details. And if the situation is difficult, then it "calls" a bank specialist who connects to the dialogue.
For a year and a half of work, we have significantly improved our bot. First, the list of questions to which he gives an exhaustive answer has expanded. Secondly, the quality of consultations has increased - in general, it ranges from 80 to 90%. Thirdly, we regularly enrich the bot's knowledge base, so it can advise clients on the most pressing issues: for example, credit holidays, "comments Lyudmila Mishkina, Director of the Remote Services Department of Home Credit Bank. |
Home Credit Bank continues to develop another technological service - the voice assistant "Maria." Maria works on the bank's hotline, where it successfully conducts voice identification by phone and helps generate a PIN to the Home Credit Bank card. As of May 12, 2020, Maria processes 30% of such requests. In addition, in April 2020, another voice assistant function was launched - consulting on the receipt and debiting of a loan payment.
As the basis for a single mobile application
On April 2, 2020, Home Credit Bank announced a phased transition to a single mobile application. It will function on the basis of the "My Credit" service (web and mobile versions). Support for old applications - the Internet and a mobile bank - will gradually stop. So, from April 1, 2020, the function of replenishing your card from a third-party bank card can only be used in My Credit.
My Credit was created in 2015 with the aim of involving as many bank customers as possible to use mobile services. Initially, "My Credit" was intended only for credit customers, as can be seen from its name. It did not contain information about deposits and debit cards, payments and transfers could not be made.
Gradually, My Credit was transformed into a fully functional banking application. Now it is a convenient and modern online service, which contains all the possibilities for managing Home Bank products Credit: deposits, cards, loans, etc. You can issue a credit or debit card, open a deposit, pay bills, make a transfer, make a loan payment, and much more. The development of the application continues, and in the near future the My Credit service will be renamed.
The bank's efforts to develop the mobile application were appreciated by customers and the expert community. As of April 2, 2020, 68% of Home Credit Bank customers use the service monthly, and 12% use the service daily.
Storage of card data, payment for housing and communal services by QR code
Bank Home Credit on February 13, 2020 announced the release of an update to the My Credit service for iOS and Android.
Freedom cardholders can extend the installment period by 6 or 10 months or use the Skip Payment service.
Now the application stores card data from which customers replenish their Home Credit Bank debit cards. If the client makes such a replenishment from a card of another bank, then it will be enough to select it from the list.
There was also payment for housing and communal services using a QR code. After scanning the QR code, the necessary fields in the receipt are filled in automatically.
At the same time, the My Credit service allows you to manage the products of Home Credit Bank. With it, you can track payments and spending on cards, issue bank products, pay for services and much more.
2019
Share of monthly users from active customers - 71.4%
On March 2, 2020, Home Credit Bank announced how the share of users of its online services - the My Credit application, mobile bank and Internet bank - has changed in 2019. At the end of the year, the share of those who use the bank's services monthly reached 71.4% of active customers (an increase of 11 percentage points in 2019). At the same time, the share of those who use the bank's online services daily increased by 3.8 percentage points. up to 13.1%.
The so-called Sticky factor (the ratio of those who use the services daily to those who use them monthly) increased over the year to 15.7% against 12.7% at the beginning of 2019. This shows an increase in customer loyalty and engagement.
In our application, you can issue a loan without visiting the office or calling the bank, directly from the application. You simply select the card of any bank to which credit funds will be transferred, and in a few seconds they appear in your account. This is an example of Digital Office. Our goal is to make the life of the bank's customers easier by providing them with convenient and necessary tools: transfers, payment for services, product management and receiving bonuses. This is what we will focus on in 2020, comments Pavel Mikhalev, Director of the Department for Development of Online Services of Bank Home Credit
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At the head of the ranking of the best mobile banks in the Digital Office category for individuals
The My Credit app topped the ranking of the best mobile banks in the Digital Office category for individuals, according to a report by Mobile Banking Rank - 2019 of the consulting agency Markswebb. The position in the ranking shows how completely a mobile bank can replace a client with a trip to a bank office. Service "My Credit" Bank Home Credit scored the highest score - 76.7 (on a scale from 0 to 100).
The My Credit service was called a sensation in 2019 and noted that Home Credit Bank made a qualitative breakthrough in the development of the digital office and moved from 27th place to the leaders of the rating.
In the new application, an unauthorized user can order not only credit and debit cards, but also issue an application for a loan, and the bank's client almost immediately sees a decision on the application and can receive money on the card of another bank. If approved, you can immediately use the virtual card through Apple Pay/Android Pay and not wait for plastic delivery. You can order insurance policies. There is a chat with high-quality consultations on current and new products, you can order a certificate or statement in it, - noted in Markswebb. |
The bank's priority for 2019 was the development of Digital office services, which will allow customers to connect and service products in our mobile application in 24/7 mode. We are delighted with such a high appreciation of our efforts from Marswebb. For my part, I want to thank the entire team of the mobile application for their excellent work, - commented Pavel Mikhalev, Director of Online Services Development at Home Credit Bank. |
My Credit service allows you to manage the products of Home Credit Bank. With the help of the service, you can track payments and expenses on credit and debit cards, issue bank products, pay for various services and much more. Due to continuous work on improving the applications and services of the Bank Home Credit, the share of their users increased to 70% of the bank's active clients. Already almost 48% of the signing of loan agreements for obtaining a loan in cash occurs remotely.