Hybrid Metaverse Out of Home (MOOH)

2025: Metaverse Out of Home Presentation

Hybrid Metaverse has developed the Metaverse Out of Home (MOOH), a solution that allows you to place a banner advertizing virtual in worlds. With its help, brands will be able to advertise in. metauniverse Roblox The developer announced this on February 17, 2025.

Metaverses have become a full-fledged part of the Russian advertising market. Virtual spaces provide opportunities for brands to interact with audiences to reach, build brand knowledge, and grow loyalty. According to Hybrid estimates, thanks to the use of metaverse, Russian brands actively attract users to their metamirs.

Russian business is actively developing its own metaseries as an alternative channel for attracting customers. In 2024, such large Russian companies created their own metamirs at Roblox. With their help, brands can make contact with generations Z and Alpha. Their representatives usually do not perceive traditional advertising, preferring interactive and creative formats of interaction.

Following trends in the Metaverse industry, Hybrid Metaverse developed the Metaverse Out of Home (MOOH). The format of placement on virtual banners can be compared with the usual outdoor advertising, but adapted to the realities of digital spaces.

In MOOH, advertising is purchased by impressions, which makes the tool transparent and flexible for advertisers. Key metrics such as views, coverage, cleanliness, and visibility are available to track placement effectiveness. The advertiser sees all ad campaign statistics in metaverse using the Hybrid Reports report. In addition, twice a week, the project manager leaves comments on the dynamics in the report, which allows you to quickly adjust the strategy and achieve better results.

Hybrid Metaverse not only follows trends in the market, but also creates them. MOOH will be an effective and convenient solution for brands that want to be closer to the audience and interact with it in new formats. Soon, video inventory will be available in a similar format, "said Vladimir Lantsov, Chief Operating Officer of Hybrid Metaverse.