OkoCRM

Main article: CRM (Customer Relationship Management System)

OkoCRM is a comprehensive business automation system that helps structure sales processes in the company, simplify communication with customers, and manage projects in a single office.

2025

Integration with Telegram, WhatsApp and Max

In November 2025, OkoCRM added its own integrations with personal numbers in OkoStore, and messengers Telegram WhatsApp domestic. MAX Now companies can create a single omnicanal solution and combine text communications within without CRM third-party intermediary services. TAdviser This was announced on November 26, 2025 by representatives of OkoCRM.

Messengers are the main channel of communication with customers for OkoCRM users in most industries. Before the appearance of "native" integrations, companies that wanted to communicate with customers through instant messengers had to connect third-party services to OkoCRM - with restrictions on dialogs, an opaque tariff grid, unstable data exchange and technical support on the supplier's side. The vendor had no influence on the integration supplier, and therefore it was not possible to be responsible for the stability of omnichannel chats.

OkoCRM's own integrations with instant messengers solve these problems. Users get full control over correspondence - in a single system, with message history, files, voice, geo-locations and even learning a contact card from Telegram. The ability to write to customers first and connect chatbots to automate sales and service is supported.

We have watched for many years how companies are forced to connect third-party connectors for instant messengers to CRM. These are additional risks, delays and instability. Therefore, we have created our own integrations - as reliable as possible, without restrictions on dialogues. This is our own stack, we no longer depend on intermediaries, - said Alexander Zavyalov, founder of OkoCRM.

The main quality of the created omnichannel solution is a significant reduction in the time for processing applications - by 32% in manual mode and by 89% in automatic mode - using OkoCRM chat bots. Integration allows you to reduce the cost of maintaining the messenger infrastructure, because the cost of integration is significantly lower than the average price on the market, "says Yegor Ionov, OkoCRM Development Manager.

The peculiarity of the solution is full support for correspondence in group chats from OkoCRM, which is especially important for projects, team interaction with the client and niches, where sales or support are in group dialogues.

For companies, especially in b2b and service niches, sales and support are often carried out in groups: there is a manager, a client, and a specialist. Previously, CRM did not understand such dialogues - messages were lost, history was confused. In the new module, we solved this problem, - added Alexander Zavyalov.

As part of the integrations, a new support format works: users communicate about instant messengers directly with the OkoCRM team - without intermediaries.

We have long wanted to remove "football" between services. Now, if the client has a question on integration, he asks it to us - and we decide everything ourselves, without shifting responsibility and without sending the client somewhere to the side, "said Ilya Krivenko.

Test participants also noted the lack of restrictions on the number of dialogs - an important difference from many third-party services.

During the beta testing phase, we achieved 99.8% stability. This is an indicator that we have not seen before even in large external services. Now such stability is available to OkoCRM users without dependence on external integrators, - said Yegor Ionov.

The integrations have already been published in the OkoStore and are available to all OkoCRM users. They are especially relevant for companies and individual entrepreneurs, whose sales are tied to communication with customers in different communication channels. Integration will help them automate communication with customers and increase sales.

Integration with Max messenger

OkoCRM has added free integration with the Russian MAX messenger to the OkoStore. Integration allows you to communicate on behalf of the MAX bot directly from the CRM system and combine in one chat all conversations with customers not only in MAX, but also in other instant messengers and social networks. Users will be able to connect as many MAX bots as they like and use all CRM tools to increase sales in the messenger. OkoCRM announced this on July 23, 2025.

{{quote 'Integration expands the capabilities of the messenger for business. For example, users will be able to connect OkoCRM chatbots to MAX for free and develop the right number of scenarios for them to respond to customers in MAX after hours, weekends or holidays. According to our measurements, this will on average reduce the participation of managers in correspondence by 68%, - said Alexander Zavyalov, founder of OkoCRM. }}

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Фото: OkoCRM

The integration of MAX and OkoCRM supports all the currently implemented capabilities of the messenger, including:

• text messaging;
• sending and receiving video, voice messages, stickers, emoji and geolocation;
• exchange of any files up to 4 GB.

All messages from MAX come to "Chats with customers" and transaction cards, where managers correspond in one window mode and can communicate through all communication channels connected to OkoCRM, including other instant messengers and social networks, using message templates and all automation tools.

{{quote "The key quality of integration is the ability to use all CRM tools for sales in communication with customers in MAX. For example, if a manager sees that a client is ready for purchase, he can create a payment link in one click and send it to a person directly to the messenger. When a person pays for his order, the manager will see this in CRM and will work with the deal further along the script. Immediately it will be possible to form a contract according to a template, an act or another document, and send it to the client directly to the messenger.

According to our data, such a model of work, when all communication channels with customers are combined in a single chat, speeds up the transaction cycle by 39% and increases sales by an average of 22% - due to omnichannel, "said Yegor Ionov, head of OkoCRM development.}}

According to the developers, you can connect integration with MAX in 5 minutes without special knowledge and any payments at all.

All you need to connect is to create a bot in MAX, get its API token and add it to the integration settings. After a short synchronization, the user will be able to conduct a dialogue on behalf of this bot from the system, - said Ilya Krivenko, head of technical support at OkoCRM.

The vendor plans to continue to develop integration as MAX developers add capabilities to the messenger API.

Add Financials

The Finance module added to OkoCRM speeds up payment processing by 84% and reduces the transaction cycle by 29%. OkoCRM (Web) announced this on April 16, 2025.

OkoCRM is a system for sales automation, customer relations and project management. The Finance tool allows you to automatically create a link to pay for goods or services, send it to customers and track payments directly in the transaction card.

About half of our users still accept payments through third-party services and manually enter data into CRM. It's inefficient and time-consuming. We made the Finance module to save managers from routine and speed up the process of receiving payment, "said Alexander Zavyalov, founder of OkoCRM.

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Фото: OkoCRM

Finance is a module with which companies and individual entrepreneurs manage settlement transactions with customers within transactions in OkoCRM. For April 2025, the tool has important functions for managing payments, including:

• Generating and invoicing customers
• Generating and sending payment links to customers
• connecting bank accounts and acquiring services to OkoCRM;
• receipt of payment confirmation directly in the transaction card.

What is especially convenient - all data on settlement operations are pulled into the card of a specific transaction. Managers no longer need to move between different systems and record payment data in CRM, everything happens inside OkoCRM.

The generation of invoices and payment links, as well as sending them to customers, can occur manually - from the deal card, or automatically - using automation rules and chatbots in OkoCRM. This significantly saves managers time to work with payments, and when setting up automation, it excludes the manager from this process altogether.

During testing of the module, we saw how it saves time: it takes 84% less to process payments. Employees stopped jumping between systems - everything works inside CRM. And if you set up automation, OkoCRM itself creates and sends a link to payment. This made it possible to reduce the transaction cycle by almost a third - by 29%, - said Ilya Krivenko, head of technical support at OkoCRM.

The developers plan to continue to develop the module, adding new tools, module capabilities and integration with banks and acquiring services.

In the near future, Finance will have new integrations with banks and acquiring services, including Sberbank, Alfa, Tochka and Blanc. Then - simple and visual reports on payments. And this is just the beginning: there is complete automation of account work ahead, - said Yegor Ionov, head of OkoCRM development.

The Finance service in OkoCRM is especially relevant for companies and individual entrepreneurs who accept payments for goods and services online and want to automate the process of billing and receiving payments. The module is available in any OkoCRM subscription without additional payment and restrictions.

2024

Integration with Whatcrm

The OkoCRM team has connected the Whatcrm widget to the system for integration with instant messengers as part of the creation of a single omnichannel communication solution that combines voice and text communications within CRM. LifeTelecom (Telfin) announced this on December 17, 2024.

Previously, OkoCRM has already been integrated with the virtual PBX "Telfin. Office." The introduction of the Whatcrm service was a natural step in the development of an integrated solution. OkoCRM users can now expand customer communication channels and save on digital infrastructure support.

Most users build an omnichannel communication platform with customers on the basis of OkoCRM. Integration with Telfin solutions allows entrepreneurs to connect the most popular channels and combine in the OkoCRM interface messengers WhatsApp and, Telegram as well as phone calls. According to to data our users, this increases the speed of processing incoming requests by 32% and increases the total number of successful communications with customers by 19%, "said Alexander Zavyalov the founder of OkoCRM.

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Фото: Telfin

Thanks to the integration of OkoCRM and Telfin services, users combine all key channels of communication with customers in one transaction card. Dialogues with leads in WhatsApp and Telegram, like calls, are made directly from the client's card to OkoCRM. All correspondence, events and recordings of conversations are also stored there. Employees can conduct an unlimited number of customer conversations directly in CRM. This allows you to increase the transparency of communication and establish control over the quality of customer service.

WhatsApp and Telegram have about 85 million Russians. This means that after connecting WhatCRM, you can contact each of them directly from OkoCRM. Integration with chats and communication within one OkoCRM window allow you not to lose a single appeal and communicate with customers where they are comfortable, "said Konstantin Surnin, WhatCRM Development Manager.

The main quality of the created omnichannel solution is a significant reduction in the time for processing applications - by 32% in manual mode and by 89% in automatic mode - using OkoCRM chat bots. In addition, Whatcrm allows you to reduce the cost of maintaining the messenger infrastructure, because the cost of integration is three times lower than the average price on the market, - said Yegor Ionov, head of OkoCRM development.

Integration with WhatCRM allows you to combine messengers with OkoCRM in 10-15 minutes, the service is available in the OkoStore marketplace for all authorized OkoCRM users and on the platform website for integration with Whatcrm messengers. The solution is especially relevant for companies in the B2B and B2C segments in the fields of education, production, marketing, service provision, etc.

Knowledge Base Module

On September 12, 2024, OkoCRM announced the release of the Knowledge Base module.

According to the company, OkoCRM is a system for automating sales, working with customers and managing a team. In September 2024, the developers added a service to work with internal documents - the Knowledge Base. It helps HR departments and companies without HR to streamline the process of adapting employees, involve them in internal processes without leaving the CRM system.

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Фото: OkoCRM

We found out that about half of OkoCRM users face the problem of onboarding interns and new employees. When a recruit appears in the company, someone must introduce him to the course of affairs: familiarize him with the structure, processes, specifics of work. The resource of curators and senior employees is spent on this, which is often simply not there. An internal "Knowledge Base" will help solve this problem. told Alexander Zavyalov, founder of OkoCRM

"Knowledge Base" is a service where companies create and store internal instructions, regulations and manuals. In fact, this is a text-block editor in which you can format and layout documents as you like, group them into sections and give them access by link. If necessary, if something changes in the processes, the knowledge base can be updated. Inside the Knowledge Base, companies can accumulate internal materials and instructions to share knowledge with new employees, spend less time and resources on onboarding, include newcomers in processes faster, and grow faster.

According to the results of beta testing of the module in the focus group of users, the implementation of a structured knowledge base for sales trainees directly in the CRM system optimizes the onboarding period for new sellers by 70%. And the participation of senior managers in the internship is reduced several times. shared Ilya Krivenko, OkoCRM Technical Support Manager

The developers plan to continue to develop the module, automating the work with the Knowledge Base documents and linking them with other OkoCRM modules for sales and project management.

In the near future, we will connect the "Knowledge Base" with the "Projects" task tracker in order to create documents directly in tasks. Very soon, users will be able to automate the process, for example, so that when the task is automatically set according to a template, the task already contains the document from the Knowledge Base that the employee needs. told Yegor Ionov, OkoCRM Development Manager

The Knowledge Base service is especially relevant for fast-growing teams and companies with a large turnover of personnel and the constant need to train new employees. The module is available in any OkoCRM subscription without additional payment and restrictions.

No-code release of chatbot constructor

OkoCRM on August 20, 2024 announced the release of a no-code chatbot designer, which, according to developers, reduces human participation in dialogues by 68%. The tool will allow entrepreneurs and managers to develop their own customer communication scenarios. The robot is configured without the involvement of a programmer and external services - in a visual editor right in the CRM system.

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Фото: OkoCRM

We conducted an internal survey and found that as of August 2024, 78% of OkoCRM users need flexible configuration of communication scenarios with customers in chats, instant messengers and on the site. At the same time, it is important that the scenarios are integrated into the sales system. It is not enough for entrepreneurs to develop their own scenario for communicating with customers. In 2024, it is important to customize the bot, make it trigger - so that the actions of the robot depend on the behavior of the client. Our Robots module helps solve this problem. told Alexander Zavyalov, founder of OkoCRM

According to the company, a robot in OkoCRM is a chatbot that can be programmed to perform certain actions, for example, incoming and outgoing communications with customers in chats - on the site, in instant messengers or social networks. The robot can be taught to answer questions to customers, collect information, take orders directly in the chat, set tasks and much more. And if the participation of the algorithm is not enough, the robot can call for help from the operator.

It is important that the actions of the bot can be made dependent on the behavior of the client. For example, it can check for certain words and their synonyms in messages, depending on which the bot's response will differ. At the same time, the robot connects to various communication channels integrated into OkoCRM:

• WhatsApp;
• Telegram;
• Vkontakte;
• Avito;
• EyeChat on the site;
• team chat within the system;
• other messengers and social networks.

One of the main features is the ease of configuring the robot in the graphics designer.

We have developed our module for users with no programming experience. The whole setting takes place in a visual editor, where entrepreneurs can independently build a step-by-step dialogue script without involving programmers. told Yegor Ionov, OkoCRM Development Manager

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Фото: OkoCRM

According to the results of beta testing of the module, robots in OkoCRM reduce the need for manager participation in the technical support department by 83%. Users receive similar numbers when introducing robots in the sales department - human participation in dialogues is reduced by 68%, and the average response rate is reduced from 2 minutes to 1 seconds. shared Ilya Krivenko, OkoCRM Technical Support Manager

The solution is relevant for companies in the B2C segment with a large number of chats with customers. The designer is available in any OkoCRM subscription without additional payment and restrictions on the number of bots created.

Integration with Virtual PBX "Telfin. Office "

Telfin.Office virtual PBX is integrated with OkoCRM, a service for automating sales and managing the client base. According to user estimates, integration allows customers to reduce case processing time by an average of 46% and increase sales by 31%. LifeTelecom (Telfin) announced this on February 28, 2024. Read more here.