Oracle Adaptive Intelligent Applications

Adaptive Intelligent Applications is the generation of cloud solutions created on the basis of information from Oracle Data Cloud.

2017: Adaptive Intelligent Apps for CX

In June, 2017 Oracle announced new CX-applications with elements of artificial intelligence which will give the chance to professionals in the field of e-commerce, marketing, sales and service to improve service quality in real time during all lifecycle of the client. The Adaptive Intelligent Apps for CX applications combine data from primary and third-party sources with difficult technology of decision making and machine learning for the purpose of creation of the most productive solutions Customer Experience (CX) in the industry on the basis of artificial intelligence. Adaptive Intelligent Apps for CX are urged to improve existing applications for e-commerce, marketing, sales and client service within Oracle CX Cloud Suite.

Adaptive Intelligent Apps obtain data from the cloud Oracle Data Cloud resource which represents the world's largest marketplace of data (Data marketplace) which more than 5 billion individuals and the companies use worldwide, and on which over 7.5 trillion entry points of data monthly are registered.

Thanks to the modern theory and a method of data analysis and machine learning at data processing provided to Oracle Data Cloud, and own data of the organization, the new Adaptive Intelligent Apps for CX applications can show unprecedented capabilities to react, study and adapt in real time depending on historical and dynamic data of the customer, namely, data on visits and social activity and also such initial data, how is the weather, similar audience and data of Internet of Things (IoT). New Adaptive Intelligent Apps for CX help to receive the analytical calculations on individual requests supplemented and improved at each customer interaction and the innovation applications developed for consumers and B2B-professional include.

Adaptive Intelligent Apps for CX provide instant effect that CX-applications for e-commerce, marketing, sales and service are built in Oracle CX Cloud Suite.

In e-commerce: New opportunities based on AI help to turn a static cycle of interaction into intellectual due to target goods offering and content that is especially relevant in the context of immediate satisfaction of needs of the buyer. The recommendations based on data of the client, the additional information about the buyer and information arriving in real time are capable to provide optimal result and to lift service quality to the highest level, both for new, and for already familiar buyers. It increases the probability of a repeated visit, strengthens loyalty and affects the final level of revenue.

In the field of marketing: New opportunities based on AI help to apply intellectual practice of omnichannel service due to large-scale providing the most relevant, personified content to each certain customer. Thanks to the personalisation implemented in real time on all channels, new opportunities of artificial intelligence help marketing specialists to win attention of the buyer, to interest him and to raise conversion indicators.

In the field of customer service: New opportunities based on AI help to resolve quickly and qualitatively the customer's issues due to timely providing reliable information on correctly selected channel. Thanks to existence in an arsenal of customer service specialists of such tools as forecasting of commodity failures, projection of client state and development of recommendations about results of forecasting, customers receive the due level of service which, eventually, increases their loyalty and strengthens commitment to a brand.

In the field of sales: New opportunities based on AI help to make sales thought more over due to process optimization of interaction of sellers and buyers. For buyers process of commission of purchase requires less efforts and takes place freely, as the specially picked up, optimal offer is presented to the buyer on digital channels or through the professional advisor on sales. Sales managers can increase performance, following the recommendations received according to the results of the analysis of opportunities and also, using knowledge of the client and a possibility of the choice of the best alternative, to accelerate process of work and to conclude the bigger number of bargains.

As a part of the Oracle Applications Cloud portfolio, the Oracle CX Cloud Suite complex gives the chance to the organizations to apply intellectual approach to formation of client experience and implementation of initiatives of business transformation. Providing to customers the checked business platform integrating data, experience and result, Oracle CX Cloud Suite helps them to simplify IT-systems, to provide the innovation client and to achieve predictable and notable commercial results. The Oracle CX Cloud Suite complex includes Oracle Marketing Cloud, Oracle Sales Cloud, Oracle CPQ Cloud, Oracle Commerce Cloud, Oracle Service Cloud and Oracle Social Cloud.

2016

On September 29, 2016 the Oracle corporation announced start of a line of SaaS services, integrated by the general name Adaptive Intelligent Applications.

Services rely on the Oracle Data Cloud system, using the given more than 5 billion profiles of consumers and business customers, each of which is provided more than 45 thousand attributes. Adaptive intellectual applications are used by web and scalable data of Oracle (web scale data) and apply methods of processing and studying of data on users, their behavior to providing the information required to customers and employees. The summary information obtained as a result of such analysis makes the knowledge base which helps to increase business results of the organizations.

Data of the organization are its most powerful resource. Today for the sake of preserving of company competitiveness should have an information access in real time to build intellectual forecasts and to develop. Oracle Adaptive Intelligent Applications in the best way use the depersonalized information from our extensive Data Cloud portfolio for optimization of the existing functionality of cloud applicaions. Having integrated them with own data of the organization, we can provide unprecedented summary analytics for increase in business performance. Steve Miranda (Steve Miranda), executive vice president of Oracle for development of business applications

Idea of interaction of services, (2016)

The Adaptive Intelligent Applications applications provide the value of data to functional divisions, providing the summary information having practical value - about business, about the customer, for acceptance of reasoned decisions:

• In the field of management of finance professionals can quickly discuss conditions of the supplier by optimizing requirements of the movement of cash and cost analysis, especially during the periods of surge in activity, for example, as when closing quarter or against the background of high volumes of accounts payable.
• In the field of personnel management recruiters will be able automatically to find the most suitable candidates for the shortest time, and HR managers will create the description of positions so that it helped candidates to look for positions adequate to their opportunities more effectively.
• In the field of marketing and sales managers will be able to show performance indicators, sales growth, cross-selling and, as a result, profit.
• In the field of logistics managers will be able automatically to find solutions for placement of goods in different regions of the world at expense optimization and the prices both for buyers, and for carriers - for providing indicators of a freight and methods of transportation for consignors of the enterprise.

Some services as a part of Adaptive Intelligent Applications

• Oracle Engagement Cloud - a part of the Oracle Customer Experience Cloud portfolio - the offer which integrates possibilities of Oracle in sales management and service, offering thereby a unique combination of automation of sales, managements of requests for services, knowledge managements and self-services of the customer. Oracle Engagement Cloud allows the staff of the organization to perform both sales, and service of the customer from a uniform screen form, supporting uniform access point to customer service. Oracle Engagement Cloud helps to increase satisfaction of the customer and his loyalty, at increase in a possibility of cross-selling, especially in the organizations where the opportunity of point involvement of especially valuable kilent, such as managing directors of private assets, sales representatives, or managers who need access to requests for services in such areas as the financial sector, high technologies and industrial production, production of consumer goods and a telecom is given.
• Oracle Financial Consolidation and Close (FCCS) Cloud - a part of the Oracle Enterprise Performance Management Cloud portfolio - allows chief financial officers to minimize risks in the organizations of any scale, to provide data transparency and to guarantee accuracy of results when closing the periods. Taking into account fast, within several weeks, deployment of service, Oracle FCCS provides to chief financial officers the efficiency of reaction necessary for them for timely transfer of financial results to internal and external consumers of this information, for fast consolidation of results of operating activities of the purchased enterprises for the purpose of ensuring their compliance and for global expansion of business, passing need of repeated implementation of financial processes or systems.
• Oracle Revenue Management Cloud, a part of the solution Oracle Enterprise Resource Planning (ERP) Cloud - increases transparency of a status and volume of contracts, provides the corresponding accounting of receipts and creates the configured and checked records about receipts. This solution allows to join the organizations the basic 15 principles of ASC 606/IFRS, thereby accelerating transition to other standards of accounting. The Oracle ERP Cloud expansions provide additional support of CFO and to their companies thanks to standards of accounting of receipts and opportunities of accounting for several periods. Promoting increase in efficiency and control, the solutions Oracle ERP Cloud allow the organizations of a message and to expand business globally using multilingual capability, the different GAAP standards, multicurrency and localizations. Being the most complete, the modern and checked cloud solution for resource management of the organization, Oracle ERP Cloud quickly expands base of the companies clients, in particular in a public sector.
• The new solution of Oracle CX for Higher Education, as a part of Oracle Student Cloud - uses intuitive mobile technology of Oracle for the aid to recruiters for filling of their pools of applicants by identification and primary assessment of candidates using social tools, e-mail and opportunities of SMS CRM. The analytics which is built in Oracle Student Recruiting Cloud also helps to optimize forecasting, but also, allows to control and optimize efficiency of recruiters on their sections. Student Management Cloud is the first cloud solution of Oracle for the student's information system student information system (SIS). The solution gives abilities to manage the training plan of students and the based on advanced functionality of the university, end-to-end system of the next generation which supports change of the academic models due to flexible management by the academic structure, to the personalized training and BYOD access.
• The version of Oracle Human Capital Management Cloud provides solutions in the field of health care for management of difficult rules of the labor law and contractual conditions that will allow clients to define rules of applicability in basic personnel records and also criterion of purpose of encouragement and privileges, accounting of absence, working time, labor input, payroll calculation. Oracle also helps to receive the additional level of control and audit which are easy for managing in a cloud. Global and industry expansions for the higher education, retail, the industry, a public sector and professional services facilitate to the multinational companies an opportunity to develop and customize a system taking into account expanded localization for 99 countries.
• Oracle Internet of Things Cloud collects data and carries out real-time analysis. Users in divisions, such as managers of manufacturing enterprises, can exercise in real time quality control, obtain summary information on anticipated demands of service, increase safety of employees and the equipment, to increase performance thanks to Oracle IoT Cloud services.
• Updates Oracle Supply Chain Management Cloud allow to increase flexibility, to reduce costs and to upgrade efficiency and transparency of business. This complete cloud solution allows the organizations to optimize global supply chains from formation of the idea before project development, before obtaining the order, before production and planning, before shipment and providing logistics. Oracle offers Intelligent Supply Chain for obtaining the additional analytical information arriving when using opportunities Internet of Things (Internet of Things) and Oracle Data Cloud.