Point Stor

2025

Implementation of the delivery services aggregator in the store window

The service for creating online stores Stor from Tochka Bank has a built-in aggregator of delivery services in the store window. The entrepreneur will be able to independently manage the cost of delivery and choose convenient conditions for paying for it. The bank announced this on August 4, 2025.

Delivery works out of the box, an entrepreneur does not need to conclude separate contracts with logistics companies. Immediately after registration, the seller can accept orders and send them throughout Russia.

Stor offers flexible payment scenarios: the seller chooses a PVZ and on what conditions the delivery will be paid - at the expense of the buyer, seller or according to the 50/50 model. Such a decision removes the main barrier - unpredictable logistics costs. When delivery is paid by the seller, he does not know in advance how much it will cost: for example, delivery in Moscow can cost 150 rubles, and in Vladivostok - already a thousand. With this aggregator, the entrepreneur is relieved of these risks: if the buyer pays, the amount is calculated automatically at checkout.

Stor allows you to test different hypotheses: conditionally, free delivery (paid by the seller) can affect demand, and delivery at the expense of the buyer can make the price of the goods more competitive. This choice is especially important for novice entrepreneurs, where even 200 rubles of difference can affect conversion.

The delivery function is configured by the seller in the showcase:

• If the seller pays, the buyer sees the terms and addresses of the nearest PVZ.
• If the buyer pays, the delivery cost is added to the selected item without surcharges.

We have built logistics right into the window, because we see: delivery is one of the most frequent requests from entrepreneurs. To simplify this process and make the purchase comfortable for the customer, we added more flexibility in setting up payment and delivery terms. More than 17,000 partner PVZs are already available to receive orders, "said Nikolai Naftulin, leader of the Stor service from Tochka Bank.

Stor continues to develop as a flexible alternative to its usual sales channels. In the near future, the service will expand the pool of logistics partners and offer built-in fulfillment solutions.

Stor Point Solution View

The point presented a solution for online sales of goods and services - "Point Stor." The service combines an online store, acquiring and delivery in one tool. Unlike classic site designers, it does not require integration with banks and transport companies. The bank announced this on March 28, 2025.

Entrepreneurs will be able to create a store Internet on their own in 5 minutes. It is immediately ready for work, the cost of web designers programmers is not required. It is enough to describe the product or service, add photos and indicate the price. Photos are processed automatically - AI makes the background light gray and aligns the format so that the product cards look attractive even when shooting on the phone. Items can be downloaded through - Excelfile or imported from. Marketplaces

The showcase is available in two formats: as a full-featured site in a browser and as a Telegram store. In the second case, the buyer can add goods to the basket, pay and issue delivery directly in the messenger.

Payment acceptance is built into the system. Point Stor accepts payment through cards, SBP or in installments, independently forms checks and sends them to the buyer. Orders are delivered through a logistics partner with more than 8000 delivery points throughout Russia.

The service is aimed at sellers of marketplaces, entrepreneurs, service specialists, bloggers, information business and small brands that do business on social networks.

For three months of testing, entrepreneurs created more than 1000 online stores, and GMV (total sales) exceeded 10 million rubles.

We well understand what entrepreneurs are faced with: on the one hand - marketplaces with high commissions, on the other - online stores that are difficult to set up and expensive to maintain. Therefore, we created a solution where we have everything to start selling "here and now" and automated the routine. This is especially important when you have a small assortment and no technical team. In fact, this is a ready-made format that allows a business to start quickly, not lose control over customers and manage revenue itself. The entrepreneur receives a full-fledged promotion tool - a site with which you can attract new customers and build direct communication with the audience, - said Nikolai Naftulin, leader of the Retail Retail segment at the Point.

The Stor Point fully complies with the requirements of the 54-FZ. A simple connection model makes the service available to any business that wants to quickly start selling and expand its audience.