Qsoft Online Sales Platform for the Farm Industry

The main articles are:

• Big Data
• Data mining Data mining
• Data management
• Machine Learning

2022: Qsoft CDP Platform Presentation

On June 2, 2022, the company, Qsoft Russian digital-, integrator specializing in the development of large technological Internet projects, announced that it had developed a platform online sales for pharmaceutical networks and -. pharmaceuticaldistributors The solution is built Big Data using both technology and. AI Machine Learning (ML)

Illustration: vk.com

"The farm industry is just starting its way to. digitalizations sales Our solution is designed to e-com bring domestic to the pharmaceutics level of offline sales. The solution allows you to interact more with buyers, increase the number of regular customers, collect data about orders and work with them to increase the average check and purchase frequency, "- commented on the proposed approach Oleg Demchenko, Qsoft Development Director.

The comprehensive solution from Qsoft includes a marketplace developed using a microservice architecture, which includes the following modules: 

• Customer Data Platform (CDP). 
• The organization Block is a lot line of import data about (goods prices, description, balances).
• An online payment Block that takes into account all the subtleties of the pharmaceutical business, such as splicing payments, holding funds, canceling an order. 
• Delivery module.
• The client's personal account, which allows you to notify the customer via SMS about the appearance of the desired drug in the pharmacy, etc. 
• Mobile application. 

CDP is an integrated solution that can accumulate data from ERP, CRM, BI, CMS, OMS, POS, contact center, mobile, etc. CDP operates on the basis of multithreaded import of goods data and allows you to process more than 3 million records in less than 20 minutes. As a result, the farm network receives a verified knowledge base about each of its customers with the formation of a single customer profile. Based on the created base, using ML, buyers are segmented by behavior and purchases. This allows you to build interaction in omnichannel mode: site, chats, mobile application, e-mail mailings, push notifications, etc.

The implemented Qsoft CDP based on ML tools allows you to customize the sales mechanisms of each pharmacy according to individual customer interaction scenarios. Each retail outlet has its own daily sales rate, which depends on location, number of employees, advertising costs, etc. In CDP, the achievement of the sales rate is based on control points and depends on the time and day of the week, season and other things. The daily plot of the point is determined on the basis of Big data collected over a large amount of time (at least 1 year).

The Big Data-based engine helps the farm network marketing service generate a large number of customer scenarios based on their previous purchases and predictive analytics. This approach will help the farm network to optimize the approach to the formation of a daily, weekly and monthly sales funnel, increasing business performance.