SAP Infinite Insight

KXEN InfiniteInsight is the system of creation of predictive models opening motives and preferences of clients of the companies.

KXEN InfiniteInsight is created for solving of tasks:

• Optimization of lifecycle of the client
• Risk reduction and detection of fraud
• Creation of unique selling proposition
• Optimization of a margin for key positions
• Viral marketing with the analysis of social networks
• New product development on the basis of preferences of consumers
• Forecasting of loading of warehouse

The technology allows to simplify significantly all stages of work with analytical models. Data for the analysis can be taken from text files, tables of Excel, or databases of Teradata, Oracle, the Microsoft SQL Server, IBM DB2, Netezza. KXEN InfiniteInsight reduces a set-up time and data processings for the analysis by 40-50%, and application of a semantic layer of predictive analytics eliminates need of repetition of transactions of loading of the same data during creation of new model.

A system supports all functions of the datamining tools: classification, regression, assessment of importance of attributes, segmentation, forecasting and associative rules.

KXEN InfiniteInsight allows to create a set of forecast models in record time, thereby providing specialists with the most complete information about a customer behavior, the reasons of these or those events and results of the planned campaigns.

The product InfiniteInsight is rather flexible tool, decisive how the general, and specific tasks in the companies of the different industries. Possibilities of the platform can be also applied to security by state institutions, law enforcement and customs authorities.

KXEN InfiniteInsight for cellular operators and Internet service providers provides:

• Intellectual customer lifecycle management, increase in loyalty
• Development of rates taking into account a customer behavior
• Analysis and study of the marketing companies
• Analysis and forecasting of loads of the equipment and communication line

KXEN InfiniteInsight will reveal preferences of subscribers that in itself - a key to success in conditions of the high competition which is observed in this industry.

In retail trade KXEN InfiniteInsight implements:

• Analysis and demand forecasting
• Optimization of a warehouse
• Accompanying and cross-sales
• Increase in return from investments into marketing and advertizing

Many their these opportunities can be used in other industries, for example, forecasting of electricity consumption for power supply companies or optimization of the purchase plan of raw materials and load of a warehouse for manufacturing enterprises.

Process of work with KXEN InfiniteInsight

2014: InfiniteInsights 7.0

On September 15, 2014 the company SAP released the next version of a flagship product KXEN of InfiniteInsights 7.0 company, in where natural support of a number of sources of Big Data is for the first time provided: SQL superstructures over Hadoop Hive scaled DBMS Greenplum 4.2 from Pivotal and also geospatial coordinates and the related information in the Keyhole Markup Language (KML) and Geography Markup Language (GML) XML-languages.

Developers consider, it will allow to use (without additional efforts) in forecast tasks Hadoop of the indication of sensors which are stored in a distributed architecture, records of log files and protocols of activity of visitors of websites which are quite often tied to the geographic location. Among the tasks solved using InfiniteInsights — forecasting of transactions of technical support, probability of leaving of clients to competitors, the facts of fraud, social network activity.

Upgraded version is focused on the managers who do not have IT preparation, but persons interested independently, in the self-service mode, to build and investigate predictive models.