KXEN

InfiniteInsight, the key product of the company developed on the basis of the patented innovative solutions, and a cloud platform of Cloud Prediction are capable to increase significantly the speed and flexibility of processes for optimization of transactions in the field of management of lifecycle, including such directions as transactions of acquisition, cross-sales, sales of additional products and services, customer retention and managements of the best alternative options. The solutions KXEN allow to receive an analytical picture of any sphere of business, opening infinite opportunities for growth. It is confirmed with experience of more than 500 companies in which KXEN technologies, including AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular and Vodafone are unrolled.

History

On September 12, 2013 SAP AG announced the planned acquisition of KXEN company, the supplier of technologies in the field of predictive analytics for users and analysts of the different directions of business. Accession of KXEN company will allow SAP to offer extensive user base of the cloud and local solutions new effective and simple means of predictive analytics in use. The combination of KXEN technologies to the functions of a business intelligence, flexible visualization and the analysis, best in the industry, from SAP and also the SAP HANA platform, will help the companies to use effectively large arrays of diverse data, actively involving users in their processing and getting advantages over competitors unattainable earlier.

The size of the market of the software for predictive analytics is 2 billion US dollars and, according to forecasts, by 2017 it will exceed 3 billion US dollars. * considering total dissemination of "Big Data" in all spheres of business, the companies should not only react to requirements of today, but also be able to foresee future trends for pro-active creation of competitive advantages. KXEN technologies expand a scope of means of predictive analytics: if earlier only specialists could work with them, then today these tools are available to users and analysts from any divisions of the company, and transition to the automated functions of modeling and the analysis will reduce time of implementing solutions and will raise extent of their use by employees.

KXEN is going to complement with the technologies the existing means of analytics of SAP (including a packet of SAP® Predictive Analysis) to create tools for determination of parameters, accomplishment and visualization of results of predictive analytics. Technologies of forecasting are capable to increase the value of key SAP applications for management of transactions, customer relation, supply channels, risks and measures of counteraction to fraud. Besides, implementation of KXEN technologies in cloud and local SAP applications based on SAP HANA, including SAP applications of Fraud Management, SAP Smart Meter Analytics and SAP 360 Customer is planned . It will open for customers access to ampler opportunities of predictive analytics and the intellectual analysis based on huge arrays of "Big Data". Acquisition of KXEN company will allow SAP to integrate new instruments of forecasting into the solution portfolio covering more than 25 industries including such vertically focused industries with the need for processing of large volumes of data as telecommunications, retail, production of consumer goods and financial services.