T-Bank Advertising platform

2024: Advertising platform launch

T-Bank launches its own advertising platform for business, which will provide advertisers with direct contact with more than 50 million residents of Russia - including in those services where they spend and make financial decisions. The bank announced this on October 2, 2024.

source = T-Bank

This advertising platform combines all T-Bank media channels, including a mobile application, showcases of life-style services and offers with cashback, the Wallet application, the shopping app Dolami, an online magazine about T-Zh money and other platforms.

Advertisers will have access to more than 20 promotion mechanics and advertising tools that allow them to target messages to users not only by socio-demographic and geographical parameters, but also by the amount of spending in specific categories and in accordance with target patterns of behavior.

For example, for simple marketing campaigns with cashback, a service has been developed to quickly launch them independently from their personal account.

Large retailers will be able to promote their products in fundamentally new marketing channels using banners, fur, trigger message chains, videos, fulscreens and other tools that were previously used only for T-Bank's own products.

The business will be able to stimulate sales with the help of discounts and special offers, promote goods higher in industrial assemblies and on individual storefronts, bring them to the tape for the right time. A personal manager will help you create comprehensive campaigns using different sites and create the most relevant audience of buyers.

Earlier, large businesses already had access to the mechanics of attracting buyers within the framework of the Benefit for Business service using cashbacks, installments and manufacturer loyalty clubs within the T-Bank application for individuals.

This advertising platform will not only unite existing mechanics, but will also allow you to customize comprehensive campaigns on other sites included in the T-Bank ecosystem. It will also significantly expand the number of available advertising tools with the ability to target ads to narrow segments of the audience, taking into account information about their purchases and shopping habits.

Features of the advertising platform from T-Bank:

• Big Data Analytics
  

Using ML (machine learning) technology to analyze data helps you find and gather an audience for any request. The platform allows you to target buyers not only by traditional socio-demographic parameters (gender, age) and geography, but also on the basis of different patterns of behavior and transactional activity.

• A new way to attract customers and a new advertising category
  

Advertisers gain independent access to advertising inside the banking application - where a solvent audience is concentrated, ready to make purchases. Unlike retail media, advertising platform analytics takes into account all customer spending on T-Bank cards and is not limited to transaction data on one specific platform.

• Promotion on sites with a total coverage of more than 50 million unique customers
  

Comprehensive end-to-end campaigns can be customized:

1. on different screens of T-Bank mobile application,
2. in the Cashback and Bonuses section,
3. on the showcase of life-style services "City,"
4. in the application "Wallet" - more than 40 million registered users,
5. in the shopping app "Shares" - more than 5 million installations,
6. on the T-Zh platform - more than 41 million readers.
   

In the near future, other platforms will be connected to the advertising platform: applications T-Investments, T-Mobile, T-Insurance, T-Business, Business Secrets media for entrepreneurs.

• Wide advertising inventory
  

Advertisers have access to more than twenty tools and formats for promotion: banners, stories, promo blocks, cards in the product feed, push notifications, videos, special projects, personalized messages using in-app ads, chains of advertising messages, trigger communications, boosting of cash back fans and other inventory. The list of advertising tools will expand. As a result of the campaign, customers receive detailed analytics, on the basis of which they can make new offers to customers.

Convenient advertising office and quick manager support Users of the advertising platform T-Bank can launch a simple advertising campaign with cashback on their own through their personal account. A personal manager will help you with comprehensive 360-ad campaigns to understand the full variety of mechanics and locations, as well as offer the best solution for a business problem and provide a full report on the campaign.

Шаблон:Quote 'author = said Dmitry Konstantinov, director of T-Bank's non-financial services.

Dmitry added that the bank has more than 30 million active clients who make regular purchases, trust their money and are looking for how to get more benefits for their budget and family balance, and in addition there are 1.3 million legal entities that want to attract users.