X5 Bank

2021: Fintech Service Launch

X5 Group launched its first fintech service, which the retailer announced on November 19, 2021. The project was called "X5 Bank," it is being implemented together with Alfa Bank.

At the first stage, X5 will issue digital cards combining the functions of the loyalty card of the Pyaterochka and Perekrestok retail chains, and banking services: payment, money transfer, receiving a ruble refund for purchases, etc.

X5 Group launches its first fintech service

Starting November 19, 2021, the digital X5 Map is already available to users of the mobile application of the Perekrestok retail network in 101 cities, and within a month the Pyaterochka buyers in 13 cities will have the opportunity to issue. To get a new type of card, you need to upgrade your current loyalty card to a bank one of the networks in the application. When issuing in applications, you can also order yourself a plastic card and deliver it by courier.

Until the end of 2021, the appearance of the X5 Bank stand in 30 Pyaterochka stores in Moscow is planned, where it will also be possible to issue a card.

You can top up your X5 Card account in network applications and through Alfa-Bank's mobile application without fees, as well as through ATMs of any bank in the Russian Federation and the Quick Payment System (SBP). X5 Card users will be able to receive refunds for purchases of up to 2% of the amount spent, as well as interest on the balance of up to 8% per annum

The X5 strategy provides for the presence at each stage of the "client path," so we launched "X5 Bank" and were the first to release one of the most popular banking products - a debit card combining both loyalty points and banking functionality. Such a business will allow us to be even closer to customers and offer new opportunities convenient for the client, "said Igor Shekhterman, chief executive officer of X5 Group.[1]

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