Auchan opened the Russia's first hypermarket created by means of the device of augmented reality of Microsoft

On March 24, 2017 Auchan opened how the company approves, the Russia's first hypermarket designed using the device of augmented reality Microsoft HoloLens which creates interactive holograms in surrounding space.

At construction and development of design of new shop "Auchan" used Microsoft HoloLens glasses which allowed to visualize in the 3D format - holograms detailed model of future sales point before its construction. Besides, the gadget helped to estimate different options of arrangement of a retail store equipment and to simplify design processes and constructions. 

The HoloGroup company which developed a special application for Auchan was engaged in project implementation. HoloGroup creates products in the field of the mixed reality in such directions as education, business, games, entertainments and trainings.

Auchan one of the first implemented progressive technology of the mixed reality, such large-scale applications in Russia of points of the mixed reality were not yet — the CEO and the founder of HoloGroup company Alexander Yakubov. — It was very unusual to work with the project and it is fascinating, new technologies are always a serious call. Thanks to technology of the mixed reality we could unroll model in actual scale: appear in the virtual premises, understand distance between racks, their height and many other things! Together with the Auchan Russia command we made improbable, having turned the mixed reality into this, and it is important that our work really made process of approval of architectural concepts more economical, simple and convenient.

The hypermarket designed by means of Microsoft HoloLens is located at in Shopping Center Proletarsky Moscow, Proletarsky Avenue, 30. Auchan the Proletarian became the 307th shop of the retailer in Russia.

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