SberMarket has connected 49 Auchan hypermarkets to the Auchan Auto service

2023: Connection of 49 hypermarkets to Auchan Auto service

The online product delivery service SberMarket and the AUCHAN retail chain have connected 49 hypermarkets to the service of self-pickup of purchases into the trunk of the AUCHAN Auto car. It was launched in hypermarkets in Moscow, St. Petersburg, Yekaterinburg, Kazan. This was announced on April 18, 2023 by SberMarket.

The main goal of the project is to save the client's time and speed up the receipt of orders by pickup - this service will be especially convenient in the country season for lovers of country trips. Now, to receive an order, it is enough for customers to indicate information about their car in a separate field of the mobile application or website, and upon arrival at the hypermarket parking lot, press the "I am in place" button - SberMarket couriers will bring the order and put it directly into the trunk.

When using the AUCHAN Auto service, all goods presented in the assortment of the store are available to the buyer. As of April 2023, customers from 25 to 45 years old most often use the service, their share is 64%. Women use AUCHAN Auto almost twice as actively as men, but neither are limited to only one service and choose different shopping formats depending on the current need.

Nine months of service operation confirmed the high potential of the AUCHAN Auto service, and customers appreciated its simplicity and reliability. At the launch of AUCHAN Auto, AUCHAN sought to expand the capabilities of traditional services, this is a unique service that helps customers make purchases as convenient as they are. During 2023, the quality of service will be improved, in addition, there are plans to strengthen the coverage of AUCHAN Auto, launch the service in the remaining hypermarkets, and subsequently in supermarkets of the retail chain.

Many buyers began to use the AUCHAN Auto service, since it is convenient and you can pick up an order for free on the way home, to the dacha or to visit. This option helps our customers save time significantly: to pick up purchases, they do not even need to get out of the car, they receive their order right in the parking lot and can go further. Users have already appreciated this service: the average check in AUCHAN Auto is higher than in regular orders with delivery, and is 3900 rubles. The peak of orders using the service falls on Friday: buyers go to summer cottages and along the way call in AUCHAN stores, - said Sergey Katasonov, director of business development at SberMarket.

2022

Growth in turnover through SberMarket increased by 76%

On March 3, 2023, SberMarket and the AUCHAN hypermarket chain spoke about the results of cooperation in 2022. AUCHAN's online turnover through the service increased by 76% compared to 2021, while the number of orders increased by 52%. Also, in 2022, the demand for STM goods increased 3 times, and their share increased more than 2 times. Read more here.

Testing of pickup of an order into a car in the city of Moscow

The AUCHAN retail network and the online service for the delivery of products from SberMarket stores are launching a service - pickup of purchases into the trunk of a car. SberMarket announced this on August 19, 2022. For August 2022, the service is available in several stores in Moscow and the Moscow region, in the future it is planned to scale it.

The pilot project started in the summer of 2022 in 7 stores: AUCHAN Pushkino, AUCHAN Ryazansky Prospekt, AUCHAN Altufyevo, AUCHAN Mytishchi, AUCHAN Marfino, AUCHAN Krasnogorsk and AUCHAN Zelenopark, where a special zone is equipped for issuing goods in parking lots. The service will be relevant for customers who value time and want to stay in the car to receive purchases.

To use the service, at checkout in the mobile application "[[My Auchan Attack 'My AUCHAN]] "or" SberMarket "the client needs to specify information about the machine in a separate field. The average time to assemble an order is 45 minutes, depending on the number of items in the order. At the selected time, the buyer who arrived in a special issuance zone in the parking lot of the AUCHAN hypermarket clicks the "I am in place" button in the "SberMarket" and "My AUCHAN" applications. Within five minutes, the order will be delivered to the car and carefully put in the trunk.

Pickup service is provided free of charge. If there are alcoholic beverages in the order, then it must be picked up and paid for in the store at the checkout.

The pilot project was launched on June 15 at the ASHAN Pushkino hypermarket. During the service, we recorded the following indicators: the average check is 3,076 rubles, the average number of items in the check is 35, the order is issued to the client in 5-7 minutes. The client values ​ ​ his time, and our task, as a fijital discounter, is to offer him up-to-date convenient services. AUCHAN Auto is one of them. The service allows you to save time by purchasing your usual shopping list without leaving the car. All items from the offline hypermarket are available for order, including hot coffee, freshest croissants, ready meals, freshly squeezed juices, exotic fruits and tens of thousands more products, said Marina Turan, director of digital sales at AUCHAN Retail Russia.

Many buyers began to use the pickup service, as it is convenient and you can pick up an order for free on the way home, to the dacha or to visit. And with this option, our customers don't even have to get out of the car: they get their order right in the parking lot and can go further. Users have already appreciated this service. In August 2022, the peak of orders with its use falls on Friday: buyers go to summer cottages and along the way call in AUCHAN stores. Pickup into a car is a popular and relevant option, so in the future we plan to scale this service, "said Sergey Katasonov, director of business development at SberMarket.

The opening of darkstore in the city of Moscow

Trade the network AUCHAN and online service for the delivery of products from stores SberMarket opened the first joint darkstore in the city of Moscow. SberMarket announced this on July 18, 2022.

The space of the AUCHAN darkstore differs from the traditional trading floor - the emphasis in it is on fast and convenient navigation for collectors. Among the popular positions among customers are vegetables, fruits, juices, ice cream and animal products. The list of goods presented in the darkstore changes daily depending on the demand of buyers on a specific day of the week. For example, on Monday they order more consumer goods (dairy products, eggs, bread), and closer to the weekend they actively buy goods of the'fun' category - these are ice cream, drinks, snacks.

The delivery zone covers the entire city of Moscow, and orders from the AUCHAN darkstore can also be obtained in Rasskazovka, Peredelkin, Solntsev, Filatov meadow, Prokshin, Troitsk and Maryin. Gradually, the coverage area increases. The darxtor assortment includes 3,600 SKUs (data for July 2022), more than 600 products are presented with discounts, and order delivery is free. Delivery time ranges from 20 minutes to 60 minutes.

As a fijital discounter, AUCHAN is actively developing new projects to provide the maximum number of services for the client. Darkstor is popular with customers, because it is really fast, convenient and profitable. Users put an average of 18 products in one order, of which 12 are unique items. We are glad to jointly implement such an up-to-date project with our partner SberMarket. It combines our best expertise, which provides a high level of service, "said Marina Turan, Director of Digital Sales at AUCHAN Retail Russia.

{{quote "About 75% of orders that customers make in AUCHAN stores fall on the most frequently purchased SKUs - fresh vegetables and fruits, groceries, meat, bread, dairy products, household goods. It is these categories that are located on the shelves of the darkstore. We launched the first joint darkstore with AUCHAN so that our customers can receive food and other essential goods even faster - the assembly and delivery of orders is accelerated 2-3 times compared to the usual hypermarket, - said Sergey Katasonov, Director of Business Development of SberMarket. }}

As of July 18, 2022, delivery for customers SberMarket is available from more than 174 AUCHAN stores in 36 regions. Russia The most popular orders from AUCHAN in To Moscow,,,,. St. Petersburg To Samara Krasnodar Rostov-on-Don