Button blue implements an analysis system of behavior of visitors

On November 21, 2014 it became known of implementation in shops of a Button blue kidswear of technology of the analysis of behavior of visitors using the Wi system - Fi - analysts from NPO Analitika company.

Project Tasks

Retail network of a Button blue kidswear together with NPO Analitika company started implementation of technology of the Wi-Fi-analysis of behavior of visitors.

"For us as for the company interested in increase in business performance it was always important to understand where we have reserves for improvement of results of work of each shop: as buyers treat our brand, our advertizing as trends in behavior of our buyers change is how effective. Using Wi - Fi - analytics we understand what number of visitors of shopping center, passing by, come into our shop as visitors react to changes in the calculation, and what is the time carry out in outlet" - Elena Pismenskaya, the CEO of Button blue retail network noted.

Project Progress

"As a result of this project, the Button blue network will have an opportunity in real time to control quality of work of a sales personnel and also to understand and measure efficiency of any marketing activities. Increase in overall effectiveness of network functioning will be reached at the expense of a possibility of acceptance of the management decisions which are based on the multidimensional analytics taking into account to a trend of behavior of visitors" — Mikhail Mogilevsky, the CEO of NPO Analitika told.