T2 and Cian.ru will protect customers from spammers

2025: Agreement to implement spammer call protection

T2 and Cian.ru agreed on cooperation in the field of antifrod. This is a case of a telecom collaboration and a real estate platform to counter mobile fraud. This was announced by T2 on June 3, 2025. Companies will focus on fighting spammers, identifying unscrupulous service providers and checking the quality of posted ads. This will allow Cian.ru to improve the quality of client experience for platform users, and T2 to protect his base from annoying calls. Cian and T2 plan to reduce the volume of fraud during the year by 25%.

The big data-based service will prevent unauthorized and massive calls from users who have posted ads on the Cian.ru platform or expressed interest in buying a home. The problem is more relevant to the primary real estate market. After the ads are published or the client searches for a specific object, third-party organizations can parse the owners' numbers and initiate a call. In this case, the client automatically begins to receive service offers from alternative developers and intermediaries (realtors, real estate agencies), which negatively affects the client experience.

Analysis based on big data algorithms will T2 allow you to identify numbers based on criteria such as mass calling, call duration and client response to a call. Detection of numbers as virtual indicates their potential belonging to spammers. The service will help protect Cian.ru customers from suspicious calls, which will allow them to choose the property of interest, avoiding annoying attention and unwanted communication.

Another service is Froda Scoring, which protects the partner from possible financial losses. It allows you to check the quality of the audience listed on the classification, and those who later switch to the resources of developers. Analytics helps you identify the fact of Frode leadership generation and identify quality suppliers of this tool to attract customers.

The parties also plan the possibility of verifying the posted content and identifying fake and suspicious ads.

Шаблон:Quote 'author=said Maria Kelembet, Cian's executive director of corporate relations.

{{quote 'author=noted Irina Lebedeva, Deputy General Director of T2. | Our cooperation with Cian.ru shows how telecom can effectively solve the current business problems of other industries and adapt its products to the "pain" of the customer. We implement it with a company open to the use of not the most obvious, but therefore even more effective tools. T2 is pleased to offer partners a set of technology solutions that protect businesses from financial losses and ensure security for end users. We are confident that the introduction of froda scoring and detection of virtual numbers will be an important step in the development of digital platforms and marketplaces. Victory over spam and telephone fraud is possible only when the efforts of different market participants are combined, and it is important that more and more industries join this struggle. The T2 and Cian project is an example of responsible business conduct that prioritizes customer care,}}