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Project

Citilinka goods can now be ordered faster through Yandex.Market

Customers: Citilink

Moscow; Trade

Contractors: Yandex.Market


Project date: 2021/06  - 2021/11

2021: Testing online ordering "Citilinka" on "Yandex.Market"

Internet-mazine Citilink"" and service for the purchase of goods Yandex.Market"" December 16, 2021 announced the expansion of the terms of the partnership. The introduction of innovations is planned to be carried out in several stages. Now orders of Citilinka goods presented on the Market platform are issued immediately on the service page.

In test mode, this work model applies to 64 retailer stores in Moscow, St. Petersburg, as well as in 5 more cities. It will be possible to receive the goods in half an hour, the reserve is valid for three days. Payment of the order is available in the store, after receipt, in cash or by credit card. By the end of January, companies plan to expand the number of outlets participating in the project (more than 250), and connect more than 100 cities, including Yekaterinburg, Novosibirsk, Kazan, Nizhny Novgorod, Chelyabinsk, Samara, Rostov-on-Don, Ufa, Krasnoyarsk and Volgograd.

At checkout, the choice of the territorial convenience store "Citilinka" for self-pickup will be available. Within 2 minutes after the completion of the procedure, the buyer will receive an SMS confirming and indicating the point of receipt of the order. Information will also be available in the user's personal account on the Market. It will be possible to receive the goods in half an hour, the reserve is valid for three days.

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"We have been successfully cooperating with Yandex.Market for almost 10 years. The updated partnership model will introduce more customers to our network. Now the platform automatically displays goods in stock in our stores, "said Alexei Murashov, director of retail sales, Citilink. - Customers of "Market" will be available a wide range of products "Citilinka" with the possibility of its quick receipt in one of the more than 250 stores of the chain. So far in 7 cities, but we plan to give this opportunity to all buyers in the regions. "
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"We strive to ensure that on the" Market "users can quickly, conveniently and profitably order everything that is needed. Cooperation with Citilink allows us to noticeably expand the range of marketplace in the categories of household appliances, electronics, home goods - and, importantly, all this becomes available to customers throughout the country, "says Valery Kashin, head of the electronics and household appliances category at Market.
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At the first stage, Citilink presented 50 thousand product items available for order on the marketplace. In the first quarter of 2022, the retailer plans to increase the number of product items on the service to 100 thousand. During the project, it is also planned to introduce online payment the order function in the Yandex.Market service and connect to the updated model of Citilinka distribution points.