The Dodo Pizza network was the first in Russia to introduce AI to analyze the quality of interviews and combat personnel hunger

2024

Implementation of AI to analyze interview quality and combat staff hunger

The corporate retail chain "Dodo Pizza" became the first company in Russia to introduce audio and video analytics technologies based on artificial intelligence in the process of recruiting personnel to combat personnel hunger. This became known on July 31, 2024.

According to analysts at SteadyControl, which developed the system, companies miss up to 30% of applicants due to non-compliance with interview standards. Thanks to the introduction of SteadyControl, Dodo Pizza digitized 135 interviews in a month and received more than 2 thousand ratings from interviews.

source = Dodo Pizza

The idea of ​ ​ digitizing recruitment processes is associated with a serious personnel shortage in public catering. The pizza chain believes that the technology will help increase conversion at each stage of the applicant's interaction with the company - from interviews to the end of the internship, reduce the cost of hiring an employee and the rate of staff turnover.

The process of talking with a potential employee is recorded through cameras and microphones in pizzerias and integration with telephony in the offices of recruiters. The developers emphasize that SteadyControl does not collect or store biometric data, but for identification it operates with data from the applicant's questionnaire.

Dodo Pizza plans to completely digitize the route of a pizzeria employee: from calling to motivation, training and growth in the company. In addition, the network is thinking about launching the digitization of the onboarding and internship stages.

In the context of personnel shortages, companies come to the fore with the cost of attracting personnel. We are convinced that in the future of two years, the digitization of interviews will be a key competitive advantage for companies that are fighting for the same personnel and offer the same working conditions, "said Dmitry Lebedenko, Managing Partner of SteadyControl HoReCa.

Results of AI implementation from SteadyControl

In April 2024, the Dodo Pizza network summed up the introduction of video and audio analysts in pizzerias. Technology of the Russian IT company SteadyControl left more than 630 thousand assessments about the work of employees and studied about 50 thousand guest visits. SteadyControl announced this on May 7, 2024.

The company "Dodo Pizza" managed to build omnichannel interaction with client in offline pizzerias and in their own online application. The brand has earned reputation as one of the most digitalized companies in catering - 70% of orders in the pizzeria brings delivery from the app. According to the chief executive corporate network of Anna Lifanova, the new focus of the network is the development of employees and customer experience of guests in restaurants.

A team of 10 managers and more than 350 thousand "secret agents" from among the guests of the network. However, this approach did not give a complete picture of compliance with processes and their effectiveness - later technology showed that an independent assessment is seriously different from the results of internal checks.

In February 2023, the team of the corporate network "Dodo Pizza" introduced the system SteadyControl Human Resources Control and Management. Microphones and integrated the system with video cameras and DODO IS (internal operating room system). AI studies more than 70 processes that make up a guest's experience in a restaurant - and automatically finds errors. The case involves a mix of technologies: neural networks for speech recognition and video analytics, computing systems, platform with personal offices and an expert center trained in all Dodo Pizza standards.

Every day, the standards of the appearance of employees, fullness are analyzed storefronts and cleanliness of the hall. There are more metrics in the communication block with the guest - technology explore issues such as "whether the employee paid attention to the guest within 30 seconds, "" whether the employee offered the guest an alternative in the absence of a dish, " "whether the employee recommended a more favorable combo offer to the guest." Thanking integration with the cash software "Dodo Pizza" learned the reaction of guests to the recommendations employee, the success of new products and the exact effect of individual service.

{{quote 'Despite overwhelming percentage of orders from apps, pizzerias remain a place to contact the guest. Restaurants still favor human interaction - employees create brand appeal for consumers. The plans for the coming years include the Dodo X2 strategy, within which we plan to double the number of pizzerias in Russia and the CIS. The data that we have thanks to audio and video analytics will allow us to receive much more effective solutions. For example, already in May 2024, we make decisions to modernize the window area by studying the daily behavior of guests, "Anna Lifanova said. executive director of the corporate chain "Dodo Pizza." "'}}

Dodo Pizza employees are also open to technology - according to polls, with the control system needs less than 20 minutes a day to analyze the operation of the points. 80% of they were told that technology helps to reach KPI restaurants and go to premiums. Cashiers also like to work with the system, who are now protected from bias. Many pizzerias initiated the introduction of technologies that became team assistants.

Since the beginning of work, the system has studied more than 50 thousand visits of guests and left more than 630 thousand estimates. During the project, employees of pizzerias grew by 40% in efficiency - just such an increase in compliance with work standards was noted in "Dodo Pizza." In total, 13% better standards of work began to be observed kitchens and delivery zones - the indicator reached 92% efficiency. Due to quality growth service two pizzerias, with which the project began in February, already in August brought from 190 thousand rubles more revenue in the block of additional sales.

As of May 2024, the technology operates throughout the corporate network in Syktyvkar, St. Petersburg and scales to the rest of the restaurants in Moscow. Experience has adopted and network partner Yury Troyan, as well as franchisees in Smolensk, Khimki, Zarechny, Langepase, Pereslavl-Zalessky and other regions.