E1 Card Implements BPMSoft System to Automate CRM Processes

2025: Implementation of BPMSoft

The international processing company E1 CARD has implemented CRM on the basis of the low-code platform. BPMSoft The system helped automate key customer processes, primarily sales and. marketing The project was implemented by experts of the system integrator - Norbitol a certified BPMSoft partner of the maximum, fifth level - together with the customer's project team. This was BMCoft (formerly LANIT Omni) announced on March 4, 2025.

E1 CARD supplies non-cash payment and IT solutions to the market for companies with a fleet. In recent years, the company has significantly expanded its business, opened representative offices in several countries and increased its customer base. Historically, E1 CARD used a foreign CRM system, but after the vendor left the Russian market, it was decided to switch to a domestic IT product. Flexible CRM based on BPMSoft has become the optimal alternative, providing high fault tolerance and adaptability to changes in business processes.

A single client platform allowed E1 CARD to automate the processing of applications for fuel cards received through the 24/7 website. They are automatically distributed to sales employees based on their workload.

Smart orchestration allows you to process applications on the day they are received. After activating the cards, managers receive special notifications. In the future, it is planned to implement the function of automatic update of delivery information, which will allow you to timely contact customers and provide the necessary support.

In addition, BPMSoft monitors periods of lack of interaction with customers, which allows you to quickly take measures to maintain contact. Managers can form a list of clients with whom there has been no connection for a long time and try to return to work with them.

The BPMSoft system employs about 200 E1 CARD employees, including sales, customer service and marketing teams. Analysts enrich the system with data on current customers, which helps to quickly respond to changes in their needs. Triggers are also configured that automatically create tasks for managers in the event of customer problems. The system implements automatic marketing mailings that are sent to customers at each stage of their interaction with the company. Thus, maintenance is provided at all key stages of the client path.

One of the main priorities of our company is a high level of client service. We strive to quickly work out any request, so effective automation tools are extremely important. The implementation of a CRM system based on BPMSoft has become a reasonable solution that fully meets our tasks, said Alexey Lezhnev, deputy commercial director of E1 CARD.

The implementation of a CRM system based on our platform has allowed E1 CARD to close its need for rapid processing of applications. BPMSoft's flexibility helps companies effectively adapt to change and improve customer experience, providing competitive advantages in the market, told Maxim Ilyukhin, BPMSoft Sales Director.