Faberlic entered the US, European and CIS markets with SAP CX products

2021: Implementation of SAP Commerce Cloud and SAP Marketing Cloud

The company Faberlic entered new markets in, and with the USA To Europe countries CIS help of solutions from the CX portfolio. SAP The implementation partner was the company, Novardis which announced this on December 21, 2021.

One of the main tasks of Faberlic was to scale the business into new countries, to transform the user path taking into account access to global markets, while maintaining the stable operation of a highly loaded e-commerce system. The user path to the website varied from country to country. On the old platform, it was laborious to implement local features (payment services, geography, etc.). To improve the user experience and ease of doing MLM business, it was necessary to simplify work with the site and mobile application, so the company decided to implement the SAP Commerce Cloud platform and optimize the load on it.

As part of the project, it was possible to simplify content management, personalization in terms of countries and user groups within countries, and ultimately improve time-to-market indicators. Despite a significant increase in load - 2.5 times, the performance and fault tolerance of the platform for opening and growing business in new countries in the future 2019-2023 was ensured. As a result, Faberlic managed to transform processes by moving away from a business system for consultants to a hybrid environment for buyers and consultants. Practices embedded in the functionality of the cloud solution ensured traceability, measurability of process speed and quality, transparency and manageability in terms of resource consumption.

Now the company's website is working much faster, there are more opportunities and mechanics in the promotion development system, intelligent search has been introduced, and it is possible to form an order taking into account information about the balances and delivery schedule of goods. An "eternal" basket has appeared, which, if necessary, will remind you of itself, help to select related goods, and also inform you about suitable promotions and possible gifts. In addition, the system is available in remote offices and on mobile devices.

As a result of the implementation of SAP Commerce Cloud and SAP Marketing Cloud, it was possible to reduce the number of lost orders by 50%, to increase the average order amount in online channels by 5%. The total additional profit was 15%.

We are actively growing in Europe, entered the US market, where we plan to gain a foothold and declare the Russian brand Faberlic, going further to the markets of Turkey, Serbia, Latin America and Canada. Therefore, we needed a reliable partner, which we found in the person of SAP. The site, which is our key business system, is based on SAP Commerce Cloud and it is difficult to overestimate the importance of this solution. It has already established itself among users as faster and more convenient. We intend to further improve the user experience by creating a digital omnichannel and a single perception of the brand, "said Valery Kaplenko, Director of Information Technology at Faberlic .