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Project

Ford began to design cars in virtual reality

Customers: Ford Motor Company

Mechanical and Instrument Engineering

Product: Gravity Sketch
На базе: Projects of Virtual reality

Project date: 2018/11  - 2019/02

2019: Application of Gravity Sketch for design of cars in VR

The American carmaker Ford transferred design process of cars to virtual reality. It became possible thanks to use of development of Gravity Sketch company — the tools of the same name for creation of three-dimensional constructions in VR, reported TAdviser in Ford on February 22, 2019.

As told in the company, the designer of Ford in the workplace puts on glasses of virtual reality and begins to draw the three-dimensional sketch. He creates the car in literal sense around himself, making changes so that it was convenient to it as to the driver, but not the artist. Such model of work became a part of an experiment of Ford directed to implementation of development process of the car in which center the client is placed. Virtual reality also allows to reduce time which is required on creation of the new car, consider in Ford.

Michael Smith, the manager on design of Ford, shared experience of application of Gravity Sketch. According to him, an opportunity to see the car from all foreshortenings inspires and promotes development of the design which is completely focused on the person.

The Gravity Sketch program monitors the movements imitating drawing on paper and reproduces lines directly "in air" before the author. The received construction can be rotated, reduced and increased, literally trying on model on itself. The digital model allows even to look out of any surface of the projectible car outside to estimate interface of parts and lines.

On a response of representatives of Ford, the program in general allows designers to accelerate process of creation of automobile design, having reduced it since several weeks till several o'clock. With Gravity Sketch designers can pass a stage of creation of two-dimensional images and work with 3D - a prototype from the very beginning. The program allows to fix the driver's model in the center, turning the sketch to consider it at any angle and to create scalable construction of the car around the driver. Designers can even "enter" the created sketch quickly to change parts which will make the car more convenient for passengers. Thus, Gravity Sketch allows designers of Ford to place the client in development center of the car — as in figurative, and literally — already at a stage of creation of the sketch.

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This application will allow us to guarantee that we create the best possible design for our clients — Smith is convinced. — It transfers all development process to the world of virtual reality. So we have an opportunity to estimate more 3D models and to select the best project.
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As of February 22 in five design studios Ford worldwide dozens of interior designers and an exterior experiment with Gravity Sketch to estimate possibilities of the workflow offering including new prospects for joint creativity and joint work in real time. According to representatives of Ford, transition to development of design upon which the model is projected and estimated completely in virtual reality can make a revolution in creation of cars, in particular, to reduce time of development and to simplify the choice of final design thanks to representation of options in a three-dimensional type.

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