CleverDATA connected Getintent to the exchange of data of 1DMC

On September 26, 2016 the CleverDATA company (enters into group of CHEEKS) announced about conclusions of an agreement strategic partnership with the Russian company Getintent, the developer of the RTB platform under the brand of the same name within which the project on connection of the Getintent programmatic-platform to the exchange of data of 1DMC was implemented.

Exchange of data

Exchange 1DMC is uniform access point to data and calculations between suppliers and consumers of data at the expense of what simplifies their interaction, does data exchange legal, fast and safe thanks to confidentiality of data of both parties. The companies interested in monetization of own data can easily organize their collecting and delivery to advertizing platforms. As of September, 2017, more than 20 suppliers of data work with 1DMC, in total they create daily audience over 85 million unique Internet users.

Project Results

As a result of connection to 1DMC the depersonalized data on Internet audience from more than 20 suppliers of the exchange are available to holding more exact targetingovy advertizing campaigns of clients of Getintent now.

On the interesting audience at exchange 1DMC more than 2.5 thousand different attributes of external data among which — social and demographic parameters, interests in certain subjects, intentions about purchase of different types of goods, geodata, existence of real estates/cars/pets and other categories of the depersonalized data on Internet audience are available to targeting.

On the basis of the set parameters the Internet audience segment which is transferred to the programmatic-platform for the subsequent demonstrations of advertizing to the selected users forms. Clients of Getintent can configure and target in the mode of one window advertizing campaigns using data of CleverDATA. The client can order formation of a necessary segment where it is convenient to it: both on the party of Getintent, and on the party of CleverDATA.