The Inchcape portal is integrated with SAP CRM

On the website Inchcape the personal account where information on his orders and individual privileges is available to the client is implemented. The improved interaction with consumers is provided by means of a form of the requests connected with SAP CRM of the company. For all registered users with a certain frequency exclusive conditions and exclusive opportunities will affect purchase and service of the car on accessories and spare parts. For convenience of clients, on the basis of behavioural characteristics, the personalized content which is equitable to interests and requests of the specific visitor of the website will be offered.

On the uniform web platform official dealers of Volvo, Land Rover, Jaguar and many others, entering into Inchcape Group are provided. The platform means instant interaction with SAP CRM that will give the chance to anticipate needs of the client. The large-scale project is expected step-by-step implementation during the period from March to November, 2016.

The functionality of the updated interface of the website allows to monitor delivery of the car to the dealer center in Moscow or St. Petersburg in real time, to watch video and the animated content on the interesting model and also the video instruction on most frequently asked questions concerning operation of the car. Using these services the client can make purchase, select an accessory, order test drive, without leaving the house that considerably will save time.