MGcom rents servers at VPSville

RA MGcom specializing in the field of Internet advertizing signed with VPSville the lease of the server hardware in the Moscow data center of the hosting company. These servers will become technology base for deployment of crucial applications and services of the agency. Control and monitoring of stability of operation of the equipment will be performed by specialists of VPSville.

Today MGcom – one of the Russian players of the market of Internet advertizing. Among clients of the agency there are such known brands as, Google, Beeline (VimpelCom), Svyaznoy, MediaMarkt and other B2C-companies interested in drawing attention of users of Runet to the goods and services. Clients transfer all Internet advertizing to the control to the agency, and all of them are attracted by a possibility of optimal use of advertizing budgets, transparency of financial transactions and convenient instruments of tracking of efficiency.

It should be noted that work with MGcom is more profitable than attraction of own resources to most of clients. In addition to professionalism and experience of staff of the agency use of specialized IT tools and services becomes guarantee of high efficiency. For example, the systems of integrated management of contextual advertizing, different modules which are used both by specialists of MGcom, and clients of RA. A system allows to set strategy for calculation of rates and temporary targeting at placement of advertisements and automates the most part of business processes, such as report generation for customer companies or efficiency analysis of an advertizing campaign for a certain time frame.

Some of these tools require considerable computing resources. Some time they worked on own equipment at office RA, but in process of growth of business, implementation of new technologies and complication of search algorithms, IT specialists of MGcom came to need of large-scale upgrade. Transfer of service of server capacities on outsourcing of the professional hosting company became one of its aspects. The modern data center located in Moscow with high rates of fault tolerance was one of the main selection terms. The price and professional reputation of future partner became another (not less important). As lease of virtual servers is one of the main directions of business VPSville, and the number of the corporate clients happy with its price policy and service, grows for the last 6 years, its offer was optimal for MGcom.

"Despite the growing popularity of cloud computing, for a number of projects there is preferable use of the physical equipment. It is possible to carry to them also some IT tools used by our company. Selecting between upgrade of IT infrastructure using available solutions in Russia based on PaaS and lease of physical servers from one of the best data centers of Moscow, we preferred the second option. The excellent conditions of monitoring and service of our servers offered VPSville became one of the reasons for such choice. Unlike the companies creating own services of distributed computing we do not need to employ a team of IT specialists. All work on control of the equipment is undertaken by VPSville, the professional hosting company to which staff we completely trust", – the project manager of MGcom, Kirill Matusov says.