Mr.Doors will increase sales through Digital Signage

On October 2, 2018 the Addreality company announced executed, together with CORUS Consulting company, implementation of the platform on management of digital communications in three shops of Mr.Doors network thanks to what the company is going to increase attendance of shops and an amount of time which is carried out to them by buyers and also to increase sales.

The created digital infrastructure of shops includes 5 screens installed in zones of the greatest traffic, the Addreality platform – for management and delivery of advertizing content and also the system of client analytics Addreality. Thanks to a uniform personal account all shops are united in one digital system, and the retailer can manage content on different platforms from one point.

"Establishing digital-communications with our clients – a part of digital transformation of the company. Implementation of the advanced solutions will allow us to optimize customer interaction, to attract new audience and to improve perception of a brand. Digital Signage for us is the tool not only effective communication with clients and informing them about new actions or services, but also increases in conversion". Sergey Kovalyov, marketing director of Mr.Doors

In the fall of 2018 the company is going to connect to the solution 4 more shops in Moscow and St. Petersburg.

"Digital communication stops being WOW technology and becomes the daily instrument of work for marketing specialists and Chief information officers. It occurs due to convenience of such solutions, their low cost, in comparison with costs for printed materials, and to fast effect of implementation. Stable growth of the Digital Signage market emphasizes this trend – the technology from "disruptive" turned into category "mass". Alexander Kalantayevsky, business development manager of Addreality

As noted in Addreality, consumers prefer offline - shopping, and most of them prefer use of interactive marketing tools in a retail. Growth point, according to analysts, are the tools directed to improvement of consumer experience: process optimization of the choice of goods and their purchase, informing visitors on actions and products, targeted advertizing.