OBI launched sales on Megamarket

2024: Launch of sales at Megamarket

Construction hypermarket chain OBI announced its cooperation with Megamarket, which announced this on June 13, 2024.

The Megamarket presents up to 30 thousand products of the network, including fresh flowers and plants. In the future, the OBI range on the marketplace will be up to 65 thousand SKUs - about 80% of the catalog of the construction hypermarket network.

At the start, the network assortment is available in Moscow and St. Petersburg. However, in the summer, full coverage is planned according to the DBS (delivery by the seller) and C&C schemes - when users can order on the marketplace and pick up goods from the store on their own.

In the midst of the season of goods for summer cottages and repairs, and we are glad to offer customers the opportunity to purchase them profitably. When buying the OBI range at Megamarket, customers will have access to increased cashback, which will significantly save on the purchase of goods, - said Ilya Prokofiev, director of DIY, auto, home products at Megamarket.

For us, as a DIY company, it is important to maintain consumer interest and, of course, demand using proven sales and communication channels. Access to the Megamarket site is an opportunity to meet the needs of customers who are used to making purchases on marketplaces. We are keeping pace with the times and have a good understanding of the e-commerce market, especially in the DIY segment. Based on the results of the first results of cooperation, we will assess the demand and consider the conditions for expanding delivery in those regions in which we do not yet have a physical presence, - said Nikita Gubarev, head of the e-commerce department of OBI Russia.