The Portal and NPO Analitika retail network was announced the beginning of cooperation

On June 29, 2017 the NPO Analitika company announced the beginning of cooperation with Portal retail network.

Portal (2017) retail network

The basis of technology of NPO Analitika is formed by the analytical platform able on wifi signals from smartphones of visitors of shops and shopping centers to develop automatic recommendations about improvement of different business processes of retailers, car centers, restaurant networks and managing directors of the trade real estate.

In outlets the special sensors transferring data to a cloud are installed, and the retailer gets an information access about a status of visitors' flows in shops in real time using intuitive deshbord and the automated cases. Information is completely aggregated and anonymized, no personal data are collected and not transferred.

The technologies of NPO Analitika combined with opportunities of platforms for advertizing targeting online allow to target advertizing online on visitors of certain physical locations.

"2016 was devoted to start and scaling of Portal network. 6 shops in the most perspective were open for us shopping centers. In 2017 all forces are directed to gain of a brand, formation of the correct image in the opinion of our visitors, buyers and subscribers. For this purpose it is necessary to know very well the target audience, measuring and analyzing each step. Today, for guests of our shops, there is no clear boundary between online and offline presence of a brand. Need of development of omnichannel of approach for retail is obvious. In the opportunities appearing with system implementation from NPO Analitika we see at the same time and chances to construct more accurately a portrait of our target audience, an opportunity to measure results of our efforts on attraction and deduction of visitors and also to attract offline audience using on-line tools. Are interesting to us as many aspects of analytics – from in what else shopping centers there are our visitors, and actually measurement of efficiency of digital advertizing campaigns – how many from those to whom advertizing online was shown then physically reached shop." Alecko Iliopulo, founder of the Portal and Porta 9 brands

'Ability in time to understand features and trends of behavior of visitors of shops, in time to react to them – it is sure, one of the biggest benefit which are received by retail network. An opportunity in real time to measure efficiency of marketing activities allows to increase transparency and gives measurability which is so important to any retailer. Combination of analytics with sheaf opportunities online/offline turns a system into the unique instrument of increase in efficiency of all business processes'. Mikhail Mogilevsky, CEO of NPO Analitika