1C-Rarus created tools to increase sales in a large network of Ural optics

On October 29, 2021, 1C-Rarus announced that it had completed a project to increase sales margins and improve the State Optics client service, which is part of the Regional Pharmacy Warehouse. A system for recording the workplace of an ophthalmologist has been created, which allows you to record data on patient admissions, as well as reduce the share of manual labor. The project was put into operation in 3 months.

The Regional Pharmacy Warehouse is one of the largest pharmaceutical companies in the Southern Urals. In addition to wholesale and retail sales of medicines, the company sells ophthalmic products, namely glasses and lenses, at retail.

The company's retail network includes 21 separate divisions.

The management of the "Regional Pharmacy Warehouse" set the goals:

• Create a tool for centralized network price management.
• Get a way to store and reuse customer contacts, visit data, and diagnostic results.
• Reduce the cost of developing and supporting customer service functions.

"1C: Trade Management" and "1C: Retail 8. Salon Optica "on the platform " 1C:Enterprise 8. "

As a result of the tender, the company "1C-Rarus," known in the market of automation of medical enterprises, was chosen.

Project Results

• The volume and margin of sales increased due to the improvement of the customer service.
• Mechanisms for centralized product price management have been developed in accordance with the company's strategy.
• Inventory turnover has increased and defects have been reduced by automatic replenishment.
• Increased item dimensions for statistical reports that are used to make decisions about managing and launching marketing activities.
• A method of capturing, accumulating and reusing customer data has been developed.
• Fixed the problem with price differences in different outlets.

Economic effect of the project for the business direction "Optics"

• Reduced labor costs in departments: 30%.
• Management reporting accelerated: 70%.
• The receipt of regulated reports is accelerated: 10%.
• Reduced operating and administrative costs: 15%.

"Thanks to the joint work of 1C-Rarus specialists and the Regional Pharmacy Warehouse, it was possible to create a system for accumulating and reusing customer contacts. Automation of optics for us was optimal due to the speed and cost of implementation. For 3 months, we received a business model of optical stores that will be scaled, and management will take place directly from the office, " evaluated the results of the project Oksana Gutsol, financial director of the Regional Pharmacy Warehouse.