NPO Analitika implemented WiFi-analytics on Architect company platforms

On June 18, 2018 the NPO Analitika company announced WiFi-analytics system implementation in Zodchy company.

The WiFi-analytics allows to analyze behavior of visitors of outlets in real time, providing to retailers, shopping center and also construction companies the instrument of increase in efficiency of different business processes. The patented technology of NPO Analitika also gives an opportunity to measure actually, advertizing on the Internet is how effective actually.

Architect, Southern exhibition platform

In outlets the special sensors transferring data to a cloud are installed, and the Customer gets an information access about a status of flows of visitors in real time using intuitive deshbord. Information is completely aggregated and anonymized, no personal data are collected and not transferred.

The technologies of NPO Analitika combined with opportunities of platforms for advertizing targeting online allow to target such advertizing on any segment of visitors of certain physical locations.

'A system and technologies of NPO Analitika company allow to measure physical "dokhodimost" to our exhibition platforms of those to whom advertizing was shown online that extremely important as the transparent proof of efficiency of the advertizing campaigns waged by us. We could see behavior of visitors of our platforms and estimate real effect online of promotion companies on their behavior offline. Saw the cost of involvement of the visitor from online on the offline platform which based on competently conducted advertizing campaign was 2.5 times lower than average on the market in this segment'. Irina Grunina, Marketing director of Zodchy company