Car dealer Rolf modernizes mobile application using Napoleon IT

2023: Modernization of the mobile application "My Rolf"

ROLF and Napoleon IT have begun cooperation to develop and improve the My ROLF mobile application. The company's goal is to develop a SuperApp application that meets all the needs of users of the automotive segment. This was reported on June 13, 2023 by Napoleon IT. Thanks to the modernization of this application, the metrics important for the business increased over the year: the number of installations, leads in the direction of "Used Cars," the share of entries for the service and the average check.

At the end of 2022, ROLF decided to modernize the mobile application, which at that time had existed for about 7 years with an audience of 200 thousand users. In the search for a partner, the priority was the availability of successful cases for mobile development and design of mobile applications for retail and large business. The choice was made in favor of Napoleon IT.

ROLF focuses on the continuous development and improvement of user experience in all channels of interaction, including mobile applications. The company's business strategy is based on three areas: the sale of new cars, the sale and redemption of used cars, service, which covers the key needs of the client. The development of a mobile application allows you to take into account all the factors of user interaction with the brand and make this interaction the most convenient, native and simple. Based on the priority areas of development, the following tasks were set for this joint product team ROLF and Napoleon IT:

• Development of a mutual map of values, which is formed from an understanding of the goals of the company and the user;
• UX/UI analytics, where it is necessary to investigate examples of solving the problem of both individual users and all functional funnels in terms of conversions and simplicity. All this allows you to improve the user experience and create an intuitive interface;
• Analytics and adaptation of the organizational and management structure of the team and product delivery processes;
• Development of the functionality and implementation of the self-service process and EDM. For example, after servicing a car, you no longer need to store a bunch of diagnostic sheets and documents, thanks to the functionality of electronic document management;
• Digitization of the process of interaction between the client and the service department (recording for the service and signing documents, etc.);
• Creating a personal account that collects all the experience of the client's interaction with the car, which makes it more convenient and faster to communicate with the mobile application and its services.

The collaboration began with the process of transferring a mobile application from a previous development team. Napoleon IT conducted an audit of the code base, an audit of the organizational and management structure and processes for supplying the product, ui/ux analytics, which made it possible to seamlessly adopt the project. This ensured the migration of the project to the product team and accelerated the development of updated features.

As part of the improvement of the mobile application, the following changes have already been implemented:

• Redesigned by UX/UI;
• In order to increase loyalty, ROLF "Care" customer loyalty program has been developed, which takes into account individual user parameters and offers suitable privileges and services;
• Redesigned the appearance of the interface elements and their location to improve the convenience of the application;
• Minimized latency and increased response speed when working with the application;
• Reduced the size of the android application from 130 megabytes to 61 megabytes;
• Added display of electric stations on the map in the application;
• The catalog has been updated and the range of cars available for purchase has been expanded.

Also, the functionality will allow you to put up a car for sale or record it for service through a mobile application. In this case, data on the car will be automatically filled in after entering the license plate.

During the year of improvement and development of the mobile application, it was possible to improve such important metrics for the business as:

• The share of entries for the service through the application increased by 11%;
• The number of application installations increased by 50% compared to last year and reached 17.5 thousand per month;
• The number of leads from the application in the direction of "Cars with mileage" increased by 26%;
• The average check in the application increased by 20%.

We understand ROLF's full responsibility for innovation throughout the automotive market. Times are changing and customers want to receive the usual format of the online service, including in relation to their car. We actively strive to make interaction with us through any channel understandable and convenient. We sincerely believe that cooperation with Napoleon IT will be fruitful, commented Egor Rozhkov, Director of Customer Data and Analytics at ROLF.

The Napoleon IT portfolio has a number of large-scale projects to modernize mobile applications. The processes of interaction between Rolf and the client are more difficult than in classic retail, as they include not only the sale of cars and components, but also redemption, as well as service services. We are faced with the task of improving the car dealer service by creating a super application and we already see how it is changing, said Konstantin Price, Chief Commercial Officer of Napoleon IT.