"Smile of the rainbow" introduced payment by QR codes in its stores

2022: Implementation of QR code payment through the "Fast Payment System"

From April 21, 2022, Rainbow smile payment for through became available in all stores of the chain To the QR code , Express Checkout as representatives of the network reported on May 11, 2022. The payment process takes no more than 10 seconds. After stopping work Russia Apple Pay Google Pay retailers in and began to look for options for convenient payment of purchases for customers accustomed to making payments with. smartphone In this way, it is precisely payment by -code QR through the "Fast Payment System," which it launched. CENTRAL BANK OF THE RUSSIAN FEDERATION Payment under this system can be made through anyone application who bank supports. At the SBP beginning of May 2022 financial , there are more than 200 such organizations, including all large and medium-sized banks. When countries making a purchase in the Rainbow Smile, the employee offers the buyer all possible forms of payment, including payment using a QR code. If the customer chooses this option, the customer scans the code through their bank application and the payment is made by the system.

We want to provide our customers with a convenient service, so payment through the fast payment system has become a good way out in this situation. Many are used to not carrying a physical card with them, but using a phone. Payment using a QR code is an excellent alternative to the usual contactless payments using a smartphone, noted the general director of the network "Smile of the Rainbow " Alexey Baulin.

The first test sales through the SBP in the Smile of the Rainbow network took place in March 2022. They demonstrated the reliability and speed of the service. In May 2022, the growth of the share of such payments is ahead of the company's forecasts and the pace of acquiring development when it is introduced into the network in 2009. Along with convenience for the buyer, payment through a QR code allows the network to save on acquiring fees - one of the most significant cost items. "Smile of the rainbow" will continue to improve the payment service through the SBP for the convenience of customers.