M.Video opens New Year's city in Roblox virtual universe

2022

Launch of the city with New Year's theme

M.Video brand, a member of M.Video-Eldorado Group, is expanding its presence in the Roblox universe as part of the development of its online platform and digital customer experience and launched a New Year's themed virtual city on December 19, 2022. Users can get into it through M.Video's meta-store and get acquainted with festive locations and attractions, take part in mini-games and contests, get bonus points and promo codes that can be spent in the real world.

In September 2022, M.Video integrated into the Roblox platform and was the first in the Russian-speaking segment to launch its own virtual electronics store. The project attracted the attention of more than 25 million users, tens of thousands of people got acquainted with current gadgets and technologies and took part in the interactive.

{{quote 'author = said to marketing Vasily Bolshakov, Director for Digital Experience and Client of M.Video-Eldorado Group. | Technology, whether it be artificial intelligence analytics data or tools, has been machine learning used in and is retail stores an integral part of our strategy for many years. We are committed to being at the forefront of digital transformation. industries retail The company continues to build a single seamless space, while stores become storefronts of new technologies, and digital experience goes beyond the usual. To open up new opportunities for the youth audience to get acquainted with the M.Video brand and assortment in an interactive format, to give new experiences, we continue to develop the space in the metaverse and involve in our universe through gamification,}}

On the eve of the New Year, the brand added a city with festive locations to the virtual store. At the entrance to the virtual M. Video, similar visually to the present, the user is invited to customize his hero and try on New Year's clothes in the style of the brand, and then go through the fireplace for entertainment and discounts. Coins can be collected in different zones or earned in mini-games, and then exchanged for promotional codes that give M.Video bonus rubles or game bonuses in Roblox.

At the virtual "M. Katka" players will find an ice statue in the form of the retailer's logo, can listen to branded jingles, take selfies for the competition, "slip" and collect game currency. Next to the rink are gingerbread New Year's houses, and a little further - the residence "M. Morosa" with a quest. Near it is a large festive spruce with bright garlands and branded jewelry, around the game currency is scattered. Coins can also be found in the forest that surrounds the fairytale town.

You can participate in activations an unlimited number of times. Personal achievements are available in the personal account of the platform: the balance of coins, the number of Easter eggs collected, mini-games passed and locations. Information about the winners and prizes will also be presented in M.Video's group on VKontakte.

Launching an electronics store in the Roblox metaverse

M.Video"" launched the store electronic engineers in, metauniverse Roblox which the retailer reported on September 1, 2022. It is modeled on the chain's existing retail outlets.

According to the press service of M.Video, the company has become a Russian retailer that has opened a virtual showroom of technologies and digital novelties, combined with gaming space. The project in the Roblox universe has been launched for the start of the new school year to help schoolchildren "get involved" in the educational process after the holidays, as well as interactively introduce current devices that will make the learning process more convenient and more efficient. Especially active and resourceful for participating in the game "M. Gonki" will receive bonus points that will act in the real world, the message says "M. Video."

"M.Video" launched a store in the metaverse

The space "M.Video" in the metaverse combines two locations. Here, users, controlling their digital counterparts on a smartphone or computer, will be able to walk along racks with equipment, ticket offices and thematic areas, as well as listen to the brand's branded jingle using a giant speaker. In the center of the store are a rotating platform with a branded letter-logo "M" and a leader board of the game.

Participants of M. Honok need to collect school goods of three categories - "laptops and game consoles," "smartphones and tablets" and "headphones and keyboard." All goods are on the exhibition tables in random order. The main task is to have time to bring goods to the cash desks in 60 seconds. The player can use various strategies and combine approaches: accumulate bonus points for collection speed or pay more attention to searching the colors of more valuable goods that will bring more bonus points. You can participate in the interactive an unlimited number of times.