Tattelecom automated CRM processes on the BPMSoft platform

2024: Implementation of BPMSoft

PJSC Tattelecom"" completed the automation CRM of -processes based on low-code the platform BPMSoft developed by the company "." BMCoft The implementation of the system took five months and was implemented by the integrator's experts. " Smart innovations BPMSoft announced this on October 1, 2024.

Before the start of the project, Tattelecom conducted a comprehensive analysis of Russian platforms in order to choose the most suitable IT solution for automating CRM processes. As a result of the research, the BPMSoft system was chosen due to its flexibility, usability and potential for further development, making it ideal for automating sales processes and supporting corporate customers.

The first results of the project were not long in coming - B2B sales were launched five months after the start. Smart innovations provided consulting support, design of targeted business processes and their automation on the BPMSoft platform. The created CRM system architecture has proven its reliability and efficiency, demonstrating the rational use of computing resources during the first year of operation.

An important achievement of the project was the implementation of 14 optimized processes for sales management and customer support. Through integrations with five internal information systems and a virtual automatic telephone exchange, the system has demonstrated high flexibility and efficiency. The process of migrating data from various Excel tables went smoothly, which greatly simplified the transition to a new platform.

As a result of the implementation, manageability was significantly increased and key stages of sales were automated, which made it possible to implement a feedback mechanism to monitor the effectiveness of processes in real time. This resulted in a significant reduction in management, reporting, and routine labor costs, freeing up time for employees to work strategically.

The implemented system also increased the transparency of interaction with both current and potential customers. Employees got centralized access to everything information about the client through a convenient interface, one click at a time. Moreover, the flexibility of the new system made it possible to make operational changes to sales processes within one day, which gives the company the opportunity to instantly respond to changes in the market environment.

The introduction of the BPMSoft platform allowed not only to automate sales and customer support processes, but also to increase their manageability and transparency. We can now monitor employee performance in real time, make changes quickly, and respond more quickly to customer needs. This is an important step in the development of our services and another tool for strengthening the market position, said Sergey Shagiakhmetov, Deputy General Director for Commercial and State Segments of PJSC Tattelecom.

For us, the project with Tattelecom was an excellent opportunity to demonstrate our experience and competencies in the field of business process automation. We have built a robust IT architecture from the ground up that not only meets the customer's current needs, but also has the potential for future scaling. This project has shown how important flexibility and proper planning is for successful digital transformation, noted Roman Maslikhov, director of Smart Innovations.