VkusVill launches age verification via Digital ID in Max app

2025: Age Verification Capability via Digital ID in Max App

VkusVill"" joins the pilot launch of the age verification function using the Digital ID c. From application MOVE September 15, 2025, customers can confirm their majority when buying 18 + products at self-service checkouts in 5 VkusVill stores To Moscow in - without presenting a passport and without waiting for an employee. VkusVill announced this on October 8, 2025.

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Фото: TasteWill

Digital ID is a digital analogue of official documents developed within the framework of the MACH and Public services ecosystem. It allows you to safely and conveniently confirm your identity, age, as well as social statuses - for example, a student or a large parent. In 5 VkusVill stores, the function is used to confirm age when buying alcohol and other goods with age restrictions at self-service checkouts.

How does it work in VkusVilla?

Self-service at the checkout is enough:

1. Scan an item with an age limit;
2. Select the option "Confirmation of age through the MAX application" on the screen;
3. Bring the QR code of the Digital ID to the reader.

How do I create a Digital ID?

1. Update the applications of MAX and Public services to the latest version;
2. In the "Profile" section in MAX, click on the "Digital ID" → "Create" icons;
3. Give consent to enter by (biometrics person or fingerprint);
4. Go to the Public services, confirm your identity (online by passport or in person);
5. Take a selfie and wait for confirmation - your Digital ID is ready!

Addresses of stores with affordable functionality: Moscow: st. Margelova, d. 3; st. People's Militia, 13; st. Olofa Palme, d. 1; st. Zvorykina, d. 1; st. Lobachevsky, d. 120 k. 1; Additional tip materials are placed at retail outlets near self-service checkouts.

{{quote 'We aim to make shopping in VkusVilla not only healthy and tasty, but also as convenient as possible. The introduction of the Digital ID is another step towards simplifying the routine and increasing the comfort of our customers. It is especially pleasant that such technology is developing in partnership with domestic digital platforms, "said Evgenia Sevastyanova, Leader of the VkusVill Cash Software Team. }}