Xiaomi Poco-series Smartphones

2018

Poco F1 presentation

On August 22, 2018 the Xiaomi company provided the first smartphone under the new bonus Poco brand. The Poco F1 model received characteristics of flagman devices, however the price label was democratic.

In the device found application the eight-nuclear Qualcomm Snapdragon 845 processor with the built-in graphic Adreno 630 accelerator, to 8 Gbytes operational and up to 256 Gbytes of a fixed memory.

In the Poco F1 screen there is a notch in which the front camera on 20 megapixels with flash and the infrared sensor is located

The display is characterized with a diagonal of 6.18 inches, resolution capability   2246 x 1080 pixels, an aspect ratio 18.7:9, contrast 1500:1 and a 84 percent scope of the NTSC color space.

The main camera received two sensors of the image (on 12 and 5 Megapixels) and double a flashlight. For a selfie the 20-megapixel front camera is provided. Software of cameras uses algorithms of machine learning, distinguishing different scenes to arrange parameters of shooting and processing. 

Poco F1 costs $300, but is allocated with specifications of flagman level

The tube unlike the majority of modern flagman smartphones avoided fragile glass on the back panel — the frame is executed of aluminum, and the back panel is created from plastic-polycarbonate of black, blue or red colors. Also there will be a limited version of Armored Edition with the back panel fitted by a kevlar film.

At a thickness of 8.8 mm the product weighs 180 grams. The smartphone is powered from the rechargeable battery with a capacity of 4000 mAh with function of fast charging and is controlled the Android 8.1 operating system  with the corporate MIUI for POCO interface ground on the high performance and fast notifications.

Poco F1 is the cheapest smartphone on Snapdragon 845

In innovation the infrared system of recognition of users on the person performing identification in 0.4 seconds and working in the dark is implemented. In a back part of the body the finger scanner was located.

Comparison of Poco F1 with competitors, data of TAdviser

The beginning of sales of Poco F1 is planned for August 29, 2018. Depending on amount of memory phone can be purchased at the prices from $300 to $415.^[1]

Announcement of the Poco brand

In August, 2018 Xiaomi announced a new brand — Poco under which it is going to sell bonus smartphones. Thus, the Chinese producer throws down a challenge to Apple and other competitors releasing expensive phones.

The first device under the name of Poco will be provided on August 22, 2018, wrote on the pages on social networks Twitter also Facebook the development director of the products Poco of Jai Mani.

Call of Apple. Xiaomi was started by a brand for bonus smartphones

The model will receive the name Poco F1 and will be equipped with the flagman single-crystal Qualcomm Snapdragon 845 system. Other data on a product into Xiaomi are not brought.

Recently rates of development of innovations in the market of smartphones, most likely, slowed down, and the prices grow as flagman smartphones became more expensive than $1000. We decided to create something to support this trend — reported Manya.

So far it is not clear what markets will be included into geography of presence of a new brand. The presentation of Poco F1 will take place in New Delhi (India) therefore it is possible to assume that the Poco brand is focused on the developing regions.

According to unofficial data, Poco F1 will be on sale in Europe at the price of 420 euros for the version from 6 Gbytes of operational and 64 Gbytes of a fixed memory.

The device will be equipped with the 5.99-inch display with resolution capability 2246 x 1080 pixels, the main camera with two sensors of the image of 12 and 5 Megapixels and a selfie camera on 20 Megapixels. The smartphone works on the Android operating system 8.1 Oreo with a corporate cover of MIUI 9. Accumulator capacity will be 4000 mAh, the battery will support fast charging.

According to the director of Counterpoint Research analytical company Tarun Pathak, after nearly 10 years of sales budget Android smartphones Xiaomi decided to master a bonus segment again.

It will be difficult for company to affect segments of expensive products while the majority of the Xiaomi smartphones in the market belong to the cheap categories — the research manager at IDC Kiranjeet Kaur[2] considers].

Notes