Privat Trade KupiVIP.ru

History

2021

Selling Marketplace 3.0 Developer "Privat Trade Innovative Solutions"

In early October 2021, it became known that KupiVIP sold Privat Trade Innovative Solutions (PTIR) to the Belarusian clothing manufacturer Mark Formelle. The value of the transaction is unknown. More details here.

Closing of KupiVIP and Mamsy stores

In September 2021, online stores KupiVIP (clothes) and Mamsy (goods for women and children) will be liquidated. Investors spent $130 million on KupiVIP.

Yandex announces the purchase of KupiVIP and refuses the transaction

On May 31, 2021, Yandex announced the acquisition of online stores KupiVIP and Mamsy. This deal will allow Yandex.Market to enter the clothing, footwear and related accessories market "thanks to the established infrastructure, supplier base and many years of experience of the KupiVIP team," the company said.

According to Vedomosti, Yandex buys Private Trade, which manages KupiVIP. The perimeter of the transaction also included five offline KupiVIP stores in Moscow and a distribution center for 20 thousand square meters. m in the suburbs.

Yandex buys KupiVIP and Mamsy

According to the publication, Private Trade is owned by Cyprus-based Blacksquare Investments. According to the representative of the company, "its shares are distributed among 19 large funds and individuals, among which there is also the founder of the KupiVIP - businessman Oscar Hartmann."

It was planned that at first Yandex.Market and KupiVIP will work and develop in parallel, but gradually the services will be integrated, the company said. After the transaction is completed, goods from the KupiVIP will begin to appear on the Yandex marketplace. In addition, the online store will connect to Yandex.Plus, and orders can be taken from the posts and points of issuance of Yandex.Market.

It was expected that the transaction would be closed in the second quarter of 2021 after the approval of the Federal Antimonopoly Service (FAS) of Russia.

According to CrunchBase, by the end of May 2021, KupiVIP attracted a total of $119.6 million in investments since the launch of the Service is in 19th place in the Forbes ranking of Runet's most expensive companies ($318 million). KupiVIP cooperates with more than 3 thousand Russian and foreign suppliers, and is also the operator of the logistics complex in the Moscow region, which can ship more than 9 million orders per year. In addition to Russia, the store also operates in Belarus and Kazakhstan.^[1]

On July 9, 2021, it became known that Yandex decided to refuse to buy the online store KupiVip, a Yandex.Market representative told Vedomosti.

Yandex.Market will not use its right to exercise the option to buy a group of KupiVIP, "the representative said, adding that the company is considering" alternative exits to the fashion segment. " According to a source familiar with the negotiations, the option did not oblige the company to conclude a deal. According to him, after receiving the option, the active stage of Due diligence began, within the framework of which the company assessed the KupiVIP and possible risks, and decided that the asset was not suitable for it.

2015

In June 2015, Yegor Khludnev, IT Director, gave an interview to TAdviser.

2014

The KupiVIP.ru online store ended 2014 with stable profit growth. In the last quarter of 2014, the company's revenue increased by 44% compared to the same period in 2013. According to EBITDA, the holding reached the break-even point.

"In 2014, we changed our strategy, within the framework of which we reorganized the internal structure, consolidated the company's projects on one site under the KupiVIP.ru brand, expanded the geography of sales at the expense of the markets of Kazakhstan and Belarus and significantly optimized the international logistics system. All this allowed us to reduce our operating costs and provide customers with competitive offers in the fashion segment with discounts, "said Vladimir Kholyaznikov, CEO of KupiVIP.ru. "The growth is mainly caused by changes in the KupiVIP.ru strategy, a double increase in site attendance, an increase in the number of active buyers to 1.6 million, as well as partly the market situation and consumer behavior."

Analysts of the company also explain the rapid growth by switching the interest of consumers from traditional retail chains and online projects to sites that provide goods with discounts. The percentage of reactivation of customers who made purchases on the KupiVIP.ru website in 2013 increased by more than 50%.

In addition, sales growth is caused by a significant increase in active sellers on the site of KupiVIP from 10 countries. The number of suppliers that use the platform KupiVIP.ru as a channel for selling warehouse balances, increased by 5 times in 2014 from countries such as Germany, Italy, France, Turkey and the United Kingdom, as well as due to an increase in active suppliers in Russia and the CIS. The product range in 2014 was significantly expanded, and at the end of the year amounted to about 400,000 unique products, more than 2,000 brands of fashion clothing, shoes and accessories with discounts of up to 90% from more than 800 suppliers from different countries. For the first time, offers were presented at the KupiVIP site directly from brands such as Hugo Boss, Karen Millen, Oasis, Finn-Flare, Adidas, New Balance, Timberland.

Every day, up to 50 new promotions are launched on the KupiVIP.ru website, selling goods from well-known brands of clothing, shoes, and home goods. Offices in Berlin, Milan and Paris with strong buyer teams allow the holding to find suppliers around the world, and an operations center in Moscow to provide access to Russian consumers. This marketplace arrangement, combined with a low purchase price, enables KupiVIP.ru to reduce their costs and provide customers with profitable promotions.

Thanks to the unification of all projects, as well as an increase in demand for the main business, the company showed a significant increase in user traffic and at the end of the year entered the TOP-250 most visited sites in Russia.

2012

By 2012, the holding includes the shopping club KupiVIP.ru, offering more than 1,500 brands of fashion clothing, shoes and accessories with discounts of up to 90% in closed sales (promotions), online boutique KupiLUXE.ru, online store ShopTime.ru with a large assortment of products for the whole family, as well as e-commerce division KupiVIP E-Commerce Services, which offers ready-made solutions in the field of e-commerce (creation, development and further maintenance of online stores, including for brands such as shop.quiksilver.ru, mexx-shop.ru and shop.tsum.ru).

In Germany addition, there is a division of the holding company KupiVIP Germany, which is engaged in the search for new and best European brands for sales on the sites of the holding - this allows the company to be an exclusive representative of some European brands in the territory Russia and the CIS.

KupiVIP.ru is the first closed online shopping club in Russia, offering exclusive premium and luxury products with a certain discount exclusively to club members. KupiVIP.ru - a closed community, which can be joined exclusively at the invitation of one of the registered members of the club.

The range of KupiVIP.ru is clothing, shoes and accessories of the world's famous premium and luxury brands. Versace, Armani, Gucci, Prada, Missoni, Calvin Klein are far from a complete list of brands that will be available at the KupiVIP.ru club. The peculiarity of the project is also that the sale of goods in the club is KupiVIP.ru carried out through special shares that last from 1 to 3 days.

2008: Oscar Hartman founded the company

The company KupiVIP.ru founded by Oscar Hartmann in 2008.

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