Maxim taxi

History

2022: Turkey Market Entry

Taxi ordering service "Maxim" entered the Turkish market and has already made it possible to order a trip to Istanbul. Maxim announced this on March 18, 2022.

The launch of the service application in Istanbul allowed Russian citizens to use the usual and understandable service in Turkey, which freed users from problems with finding a car, spared language barriers in communicating with taxi drivers. In the application "Maxim" you need to change the country and choose a city. Regardless of the selected country, the application is available in Russian.

Russian tourists pay for trips in the application with a linked MIR card or in cash - Turkish lira. The first order was made in March 2022. For a trip with a length of 1.1 kilometers at the Economy tariff, the cost was 20 lira (about 150 rubles).

Other tariffs are under consideration, including those that are popular with users of the service in Russia: delivery and purchase of goods, cargo transportation. The service implies work in other Turkish cities - Alanya, Antalya and Mersin, as well as in all the main tourist destinations of the country.

2021

Entering the Mexican market

Taxi service "Maxim" entered the Mexican market. The first city of work on the North American continent was Coatzacoalcos. The company announced this on December 23, 2021.

Users of the Maxim service can order a trip by car, courier delivery and remote purchase of food, food, essential goods. In the future, other tariffs will be introduced. The service accepts orders in the Maxim application and on the website.

Taxi service "Maxim" entered the Mexican market

According to the press service, the first order in Mexico was completed on December 22, 2021. A resident of Coatzacoalcos ordered a trip at the Economy rate. The cost was 42 pesos (149 rubles), the length of the route is 5.7 kilometers.

The company noted that a few months before the launch, service employees came to Mexico to study the local market, analyze the work of competitors and the features of Mexican law. Employees had to understand how the work of large aggregators in the country was arranged, what advertising is legal, how things are with car branding, how well passenger traffic is generally developed. Then international development managers helped Mexican colleagues launch the service.

Maxim considers its prospects in Mexico good. There are a large number of cars and owners in the country who are ready to work with aggregators. The standard of living of the population allows you to count on acceptable tariffs. Large aggregators are not represented everywhere, often work only for food delivery or do not have enough carriers.

By December 23, 2021, preparations are underway for the opening of units in other cities of Mexico. By this time, the service also operates in Colombia, Argentina, Chile and Peru and Brazil. In South America, the promotion strategy so far covers medium-sized cities with a population of up to 500 thousand people, since it is easier to consolidate their positions in them, the company explained.

Launching tariffs for sailing on yachts

Maxim was the first in the taxi aggregator market to launch tariffs for walking on yachts. The company announced this at the end of June 2021.

Every year, at the height of the holiday season in the square in front of the seaport, promoters and agents advertise yacht rides. We decided to make this type of service civilized and convenient, so a new tariff appeared, - said in a press release.

Maxim was the first in the taxi aggregator market to launch tariffs for walking on yachts

In the Maxim application, users can choose the type of walk:

• a sightseeing tour;
• bathing;
• fishing;
• rest with friends;
• party;
• corporate party;
• date.

Various types of yachts are also available to choose from: single-deck, double-deck, sailing and catamarans. Hourly trips can be ordered from 5,000 rubles. By the end of June 2021, the offer is available only in Sochi.

In its message, "Maxim" cited a review of the tourist Natalia, who used the new service after arriving on vacation in Sochi:

As usual, I went to the Maxim application to order a taxi and saw the Yachts section. We just wanted to ride in the evening. After creating the order, the girl contacted me very quickly and politely and in detail told everything. A large selection of boats for the walk was offered. We chose a single-deck yacht and went on a sightseeing tour of the Black Sea coast - to see the panorama of the city from the sea, Olympic facilities and the majestic Caucasus Mountains.

Earlier in June 2021, Maxim launched the Motorcycle tariff in Sochi. Only in certain regions can you ride a motorcycle most of the year, for example, in Sochi. It was this city that became the first Maxim in Russia to order a motorcycle trip, the company explained. The cost of a trip around the city on a motorcycle starts at 80 rubles, outside the city - from 100 rubles.

In the Maxim service, you can order a motorcycle trip in Vietnam, Indonesia, and the Philippines. In Indonesia, for example, motorcycles account for about 75% of traffic.

2020

Start of work in Vietnam

Residents of the cities of Cantho and Danang were the first to use the services of the Maxim taxi service. The service announced this on September 18, 2020.

For September 2020, users have the opportunity to make an order at the tariffs "Moto," "Buy and Bring" and "Delivery." In the future, other tariffs will be introduced, including trips to. cars

The first order in the city of Cantho was completed on September 11, 2020. The user of the service made a long-distance trip at the Moto tariff. The cost was 84 thousand dong (about 273 rubles).

On September 17, 2020, the first order in Danang was made at the "Delivery" tariff. The user needed to deliver the cake. The cost of the service was 79 thousand dong (about 257 rubles).

The service relies on more affordable prices than competitors - these are major Asian players Grab and Gojek. For example, a motorcycle ride starts from 5,000 dong (about 16 rubles), and competitors - from 13,000 dong (about 42 rubles). The cost of the service is known immediately after the route is indicated, it does not depend on the traffic situation and will not change at the end of the journey. Thanks to this, users can easily plan their expenses.

You can create several orders at the same time in order to leave a large company, make complex routes from several addresses, change the route along the way, call transport both for the current time and in advance, share the trip track with others. In the wishes for the order, it is possible to inform the driver about the denomination of the bill with which the delivery is required.

The service accepts orders in the Maxim application and on the website. Both resources have been translated into Vietnamese.

Due to the pandemic coronavirus , the standard scenario for the start of the service in the next country has changed. Since there was no opportunity to visit the country, in April 2020 they began training remotely, set up and launched the tools necessary for this. In Danang and Dalat, offices for September 2020 are already open, local employees work there. In the cities of Cantho and Haiphong, work is carried out in. remote format

Launching in the first cities of Vietnam will help the company better understand the needs of the market and set up the service. After that, Maxim plans to start working in other cities of the country.

Thus, the service works for September 2020 in 15 foreign countries: Vietnam, Colombia, Chile, Indonesia, Malaysia, Azerbaijan, Belarus, Armenia, Bulgaria, Georgia, Kazakhstan, Tajikistan, Uzbekistan, Ukraine, Philippines.

Start work in Colombia

The Maxim taxi ordering service was launched in Colombia - services began to be provided to residents of the cities of Cali and Pereira. This was officially announced on August 18, 2020.

At the time of launch in Colombia, Maxim offers the following tariffs: Economy, Buy and Bring, Delivery and Taxi. In the latter case, the cost of a trip in yellow cars is calculated using a taxometer. At the Taxi tariff, orders are transferred to the state "yellow" taxi.

In the future, other tariffs will be introduced, including trips by motor transport. Colombia has a complex criminogenic environment, so additional safety measures have been taken - users must register with a personal photo service that is displayed on driver and passenger apps.

Taxi ordering service "Maxim" earned in Colombia

The company says that its prices for taxi services are lower than those of competitors: the minimum cost of a trip for Maxim starts at 3,000 pesos (about 60 rubles), and other services from 4,500 pesos (about 90 rubles). Prices are displayed immediately after the route is indicated, they do not depend on the traffic situation and will not change at the end of the path.

In the application, you can create several orders at the same time, make complex routes from several addresses, change the route along the way, call transport for a certain time and share the trip track with others.

In the wishes for the order, it is possible to inform the driver about additional conditions: indicate the denomination of the bill with which the delivery is required, add luggage, transportation of the animal, ask the driver to deliver things or meet with a sign.

Maxim accepts orders in the application of the same name and on the website. Both resources have been translated into Spanish.

In addition to Colombia, the Taxi service is available in 13 more countries outside: in Russia,, Indonesia,, Malaysia,, Azerbaijan,, Belarus,,, Armenia Bulgaria and Georgia. Kazakhstan Tajikistan Uzbekistan To Ukraine Philippines

Implementation of separate tariffs for remote purchases and delivery

On March 31, 2020, the Maxim service announced the introduction of separate tariffs for remote purchases and delivery.

Now it has become easier for users of the service to order courier delivery, as well as ask drivers to buy and bring the necessary things.

Previously, the services could be used with the help of wishes for the order: the user created a regular trip along the route, and in the comment indicated what to do. In the context of the coronavirus pandemic, the relevance of delivery and remote purchases is growing significantly, so the service has developed separate tariffs "Courier" and "Buy and Bring." This way users will be able to create an order faster, and drivers will be able to see it in a special section in the application.

The tariff is valid in all 14 countries of service operation:,,,,,,,,,,, Russia Kazakhstan Georgia Bulgaria Belarus To Ukraine Tajikistan Azerbaijan Uzbekistan Armenia Montenegro,, and on. Indonesia Malaysia ilippine

At the price, Courier corresponds to the Economy tariff and assumes delivery to the entrance. In the wishes for the order, you can ask for delivery from door to door, paying 30 rubles. In the comments, users indicate additional information, for example, what exactly needs to be delivered.

"We will buy and bring" more expensive than "Economy" by 100 rubles - this is a surcharge for an additional purchase service. In the comment, you need to write a list of goods and provide the driver with money to pay for them using a bank transfer. After the purchase, the driver will present a check.

During the epidemic, people send parcels, personal belongings with drivers, ask to pick up food from the cafe. The most popular purchases are products, over-the-counter pharmacy goods, any essentials. In the future, when the epidemiological situation stabilizes, tariffs will remain. We expect them to be in demand regardless of quarantine, says Director of Regional Service Development "Maxim" Alexey Markin

Orders at the entered rates can be issued not only for yourself, but also for other people. To do this, in the wishes you need to indicate the phone number of this person so that he can communicate with the driver and receive notifications. The option is useful, for example, if you need to take care of relatives and bring them the necessary things or surprise friends.

Note that in a pandemic, drivers comply with the prevention measures recommended by WHO.

Disconnection of taxi calling service by SMS

Service "Maxim" on March 16, 2020 announced the disconnection of a taxi order via SMS.

This method of ordering was popular and lasted 15 years, and recently there were only about 100 orders by SMS per month.

An SMS taxi order appeared at the company in 2005 along with an automated system for accepting orders by phone. Messages received in the database through the Delphi application and the GSM gateway were displayed to the operator, and he created an order according to the text. Later, the process was optimized: when SMS arrived, the order was created automatically and immediately became visible to taxi drivers.

An SMS order was in demand among users: then there were no mobile applications, so this was the only way to call a car without talking to the operator. For regular trips, passengers created a template in the phone and ordered a taxi by pressing several buttons. In some cities, for example, in Tyumen, the number of orders via SMS reached 10% of all applicants.

SMS became the first alternative to calling ways to order a taxi. Later, an order appeared through a form on the site and a personal account, ICQ, using a voice assistant, through partner services, and then mobile applications. With the development of more modern ways, SMS ordering has lost its relevance. It was decided not to include it in the cities covered by the Maxim service, and in the remaining 85 cities - to stop advertising and remove mentions from the company's website.

Gradually, the number of SMS orders in cities decreased. Service employees called fans of this method and told how else you can call a taxi. The function was then disabled. At the beginning of 2020, out of 500 cities of service presence, only 13 remained, where the order was valid by SMS:, Krasnoyarsk, Tomsk Tyumen Kemerovo Yaroslavl Barrow Barnaul,,,,,,,,,,. Tula Biysk Vladivostok However, Magnitogorsk Khabarovsk Irkutsk the total number of such orders did not exceed 100 per month. On March 13, 2020, the method was turned off and in them.

Thus, already 15 years ago it was clear that people have a need to choose different ways to order a taxi depending on the situation. Ordering a taxi via SMS has become the prototype of mobile applications. As of March 2020, almost a third of Russian users call a taxi operator without talking to the operator, and in some cities this figure exceeds 80%.

Testing the service in the Philippines

Maxim announced on January 31, 2020 that it was testing work in the Philippines. The first city to have an international service was Cebu. The company plans to be the first to offer an order of different types of transport in one application.

In the Philippines, passengers can carry both official taxis with a taxometer price calculation, as well as cars cars and motorcycles using a fixed cost of travel. Carriers cooperate with aggregators who offer to place an order through the application, but they are divided by type. transport For example, taxis and cars can be called to Grab, while only motorcycles can be called to Angkas. There is no service that combines different transport in the Philippines.

Maxim is betting on a variety of tariffs. In one application, residents of the country will be able to order taxis, cars of various classes, motorcycles, minivans, cargo transportation and delivery.

Cebu was chosen to start as a special economic zone and the most stable region of the country, where there are many young people and tourists. The city has a high demand for travel. There is no subway, and public transport does not cope during peak hours. People are looking for alternative ways to get around. Many prefer motorcycles so as not to stand in regular eight-point traffic jams.

The first test orders in Cebu have already been completed. As of January 31, there are Car and Bike fares, the rest will be included when the company finds enough partners on suitable cars. The service does not charge a commission for its services, and the Taxsee Driver application differs in functionality. For example, drivers can view all orders and fulfill those that are most beneficial to them at a particular moment. Or filter orders by route endpoint when you need to arrive at a specific location.

According to representatives of Maxim, the experience in Cebu will help to better understand the needs of the local market. After that, "Maxim" will begin to expand the geography of work. About 100 million people live in the island nation - this is a huge and promising market. The company's analysts plan to launch in at least 40 settlements. The development of the service will take place at its own expense.

The Philippines became the third country in Southeast Asia where Maxim operates. In Indonesia and Malaysia, the service opened in 2018 and is developing. In less than a year and a half, the company began providing services in 24 Indonesian and 16 Malay cities. The Philippines has a similar market, so we expect Maxim to be popular here too, "Fyodor Plaksin, Deputy Director for International Development, commented on the event.

2019

Share of 8% in the taxi services market in Russia

• Taxi Market Research (Analytical Center under the Government of the Russian Federation. October 8, 2019 Presentation in PDF)

To the Uzbekistan market

As in other countries where the service works, in Uzbekistan the price is known immediately after specifying the route and the features of the trip. It is calculated along the optimal path, which excludes the cheat of the taxometer. Currently, the cost of trips starts from 3,000 soums. Thanks to the fixed price, passengers always know how much to pay for taxis and can plan for transportation costs.

For February 2019, Maxim provides residents of Tashkent with the opportunity to order a car through a website or mobile application, which are translated into Uzbek. In the future, it is also planned to connect a telephone number where users can order a taxi in Uzbek or Russian.

Drivers work with the Taxsee Driver mobile app, which allows you to see orders nearby by location with their price and travel route. As payment for information services, the service charges a commission of 10% for each executed order.

Geography of presence

As of February 2019, the service had offices in,,,,,,,,,,,, Malaysia, To Ukraine, Kazakhstan Belarus Georgia Uzbekistan Bulgaria Kyrgyzstan Azerbaijan Armenia Tajikistan Italy Indonesia Chile, Mongolia Montenegro. The plans are to enter the markets of countries, the Middle and Europe Asia Far East, as well as South America.

2018

To the market of Kyrgyzstan

Taxi ordering service "Maxim" on May 3, 2018 announced its entry into the market. Kyrgyzstan Now in Bishkek you can order a car in the Maxim application, on the taximaxim.kg website and by short phone number. With the service, people can choose the most convenient ordering method at the moment. For example, order through the application when there is no way to speak, or call the phone if you need to check with the operator.

The price of the trip is known immediately after the route is indicated. It does not depend on the road situation and will not change at the end of the road. Thanks to this, passengers always know how much the trip will cost and can plan taxi costs.

Phone orders are accepted by professional operators. You can always contact them with a question, leave feedback on the operation of the service. When ordering online, the expanded functionality of the service is available. For example, you can look at the location of a taxi on the map, share the route of the trip with other people, repeat orders from history, and contact the driver in a chat. 24-hour support allows people to get help quickly.

Orders are carried out by service partners who work with the Taxsee Diver application. It shows orders by district of the city and allows you to fulfill the nearest of them. The average car feed time is 10 minutes. As the service develops, it plans to cut this figure by 2 times.

According to service representatives, experience in Bishkek will help to better understand the needs of the Kyrgyz market and optimally configure the service. It is planned to start work in other cities of the country soon.

In addition to Kyrgyzstan, the Maxim service works in, Russia, in To Ukraine Kazakhstan Belarus,,,,,,. The Bulgaria Georgia Azerbaijan Tajikistan Italy plans are to enter the markets of countries, the Europe Middle and Asia Far East, as well as South America.

Removal from AppStore due to sanctions against Iran

Apple demanded in April 2018 that the Russian travel service Maxim remove its application from the AppStore. The notification that the American company sent to Maxim indicates the operation of the service in Iran, where US sanctions are in force, as a reason. The text of the notification is provided^[1] RNS Apple resource^[2].

As Apple explains, according to US law, it does not have the right to conduct any business with applications or developers, which in turn conduct business with countries from the sanctions list. Accordingly, the company cannot place Maxim applications in its store. The Russian service has 14 days to remove the application, otherwise Apple will do it for it.

For additional clarification, Apple advised Maxim to contact the US Treasury or the text of the sanctions imposed on Iran and Syria.

2017: Google Bug

On May 3, 2017, the Maxim taxi ordering service revealed the number of users that the company lost as a result of a Google error, which led to the blocking of the application on Google Play.

On April 28, 2017, Google technical support blocked access to downloading the original Maxim: Taxi Order mobile application in Russia and the United States after the service administration discovered an illegal clone of the program on Google Play and demanded that it be removed from the catalog. In technical support, Google mistakenly deleted the official application and left a clone.

Taxi ordering service "Maxim" lost 50 thousand customers due to Google error

From April 28 to May 3, Maxim service specialists contacted Google 26 times through the website, by e-mail and by phone. The attempts were unsuccessful.

The service will continue to seek to fix the error due to which it loses new users of the application. Moving into the market to download, they see a message about its inaccessibility, - said in the message of "Maxim."

According to the company, due to the fact that Google cannot figure it out and restore the Maxim: Ordering a Taxi application to Google Play, the service missed more than 50 thousand potential customers. The official program was downloaded about 4 million times.

Losses of "Maxim" increased due to the fact that the application was blocked on the eve of the May Day holidays, and on holidays the number of downloads, as a rule, exceeds the average daily level. For example, on December 31, 2016, the Maxim service application for Android was installed three times more customers than the average per day.

By May 3, 2017, the Android version of the Maxim: Taxi Order application can only be downloaded on the official website of the service as an installation file with the APK extension.

The app is designed for Android, iOS and Windows Phone platforms. In Russia, residents of more than 160 cities use the company's mobile service. Users who managed to download the application on Google Play before blocking, after logging into their Google account, it is shown in the market. In Ukraine, Kazakhstan, Georgia and Bulgaria, downloading the application is available to all customers.

2016: Company Developments

According to information as of November 2016, the company conducted its own software developments and created a software and hardware complex that allows you to connect an unlimited number of carriers to the service, process more than a million orders daily, monitor economic performance and the level of service quality, use tools to analyze and optimize business.

2014: Start of work outside the Russian Federation

Since 2014, Maxim has been operating outside the Russian Federation.

2010: Expanding the geography of the service's presence

At first, the service covered only 4 cities, but in 2009 7 new cities were added, in 2010 - 17 more cities.

2003: Service Starts Up

"Maxim" appeared on the taxi ordering market in 2003. Initially, it was a small taxi service in Shardinsk, Kurgan region. The company was founded by a group of engineers from the Kurgan itself.

Notes