Fashion House Group (FHGR)

Fashion House Group (FHGR) – the player in the market the outlet centers of Europe, the developer and management company in this segment in the countries of Central Europe and Russia, FHGR has experience of an output of projects to emerging markets. The company implemented and in FASHION HOUSE outlet centers in Poland, Romania and Russia with the total lettable area nearly 100,000 sq.m. manages five.

FHGr specializes both in development, and in management the outlet centers. The company is a part of Liebrecht & wooD Group, the European development company created in 1991. On an extent of more than 20 years of Liebrecht & wooD conducts activity in the largest markets of Central Europe – in Poland, Romania, and now and in Russia.

Assets

In the FASHION HOUSE Group portfolio in Russia two projects in Moscow and St. Petersburg: FASHION HOUSE Outlet Centre Moscow opened in 2013 and FASHION HOUSE Outlet Centre St Petersburg which is in a construction stage. These are the first in Russia the outlet centers of the closed type. The general the general of investments into development of these objects, including the planned building of the third queue the outlet center in Moscow, will exceed 200 million euros. In April, 2016 FASHION HOUSE Group opened the country's first online outlet with the guaranteed delivery within 4 working days, available to more than 40 million buyers in the Central and Western Russia. The Internet outlet became a key component of strategy of omnichannel of the company focused on modern clients.

FASHION HOUSE Online Shopping integrates advantages traditional the outlet centers, and these are, first of all, daily discounts, with convenience of online purchases. Within the first year from the moment of official start in April, 2016 the project was already highly appreciated both from clients, and from business partners. Online tenants offer here more than 20 leading brands among which there is Trussardi, Brums (kidswear), Tom Tailor, Quiksilver and Meucci. The portfolio of brands of shop constantly grows.

FASHION HOUSE Online Shopping works in the mode a flash sales. The range is specially selected and exposed online during limited time. It makes offer exclusive, the goods automatically become limited, and the transaction purchases a binding character for the client. Buyers have several important additional options that does e-shopping very convenient. Clients can select a payment method – to purchase online, or to pay cash or the card to the courier on delivery. Prefers to pay with cash on site about 75% of buyers. Besides, the goods ordered on the Internet can be taken away directly in FASHION HOUSE Outlet Center Moscow. FASHION HOUSE Group considered also the fitting problem relevant for online shopping in Russia. Clients can try on things and return to the client if they did not approach. 75% of consumers also use this opportunity.