NSK, Channel One and SPB TV started the platform for legal broadcasting of the air of TV channels

NSK company, Channel One and SPB TV company (the technology developer) in January, 2018 announced commercial start of the universal technological solution allowing market participants to begin legal broadcasting of the air of TV channels on the platforms on the Internet taking into account the legal and commercial interests of TV channels.

The system technological solution is developed according to the recommendation of the Ministry of Telecom and Mass Communications and allows:

• Provide OTT-operators with free versions of the signals provided by TV channels (including in the Full HD format) for broadcasting on the Internet by the principle of "one window".
• Provides to TV channels data access about their audience on OTT-platforms.
• Allows TV channels to control content distribution and reduces the level of its illegal distribution;
• Provides to TV channels implementation of their advertizing opportunities (monetization) when broadcasting on the Internet without technical delays and additional traffic.

As of January, 2018, at the platform are present: Channel One, MUZTV, Russia 1, Russia-24, Channel Five. Integration of a packet of TV channels the World comes to the end. Also the solution is implemented on the platform of the Russian telecom operator of MTS — MTS TV. Besides, there is accession to the project of OTT platforms. In particular, SPB TV, Persik.by, ProximaTV, MTS TV, BonusTV (Synterra), Rostelecom, HTB+ (multiscreen) perform broadcast of content of Channel One through the NSK platform.

According to Analytical center NSK, only the exclusive Internet audience which is interested in TV viewing makes 7.4 million people. Along with it the number of audience which prefers watching TV through OTT resources increases (without refusing traditional watching on air). In 2016 it was recorded that 37% of percent of the general acceptance of a telesignal were the share of OTT TV, "a digital cable" and satellite TV. By 2020 Analytical center NSK predicts increase in this share up to 50%.

Obvious changes of the environment of distribution of professional content could not remain unaddressed TV channels, and their desire to consider consumption of TV-content in all environments and to monetize it absolutely fairly. For the last year works we managed to create a technology platform which integrated in itself all necessary opportunities existing in an Internet environment: aggregate any content of television channels in one point; aggregate audience of TV channels in the Internet; work with any entering data streams; create on the basis of Internet stock, data and content advertizing products. In the work we managed to consider not only the interests of TV channels, but requirements and possibilities of the operators delivering content to the subscriber. It is possible to tell that proposed solution becomes the industrial standard in digital — Anton Petukhov, the director of NSK technologies said.

The SPB TV company works on the solution on replacement of video advertizing since 2011. In this project we applied all the practices and as a result could replace "seamlessly" already available advertizing of TV channels (in a video flow) with the advertizing individual filmlets of the advertiser targetted by a number of parameters. The solution allows to avoid losses of advertizing traffic which arise at the level of advertizing locks at present and also gives the chance to watch TV on the Internet without buffering and restart of a flow. This technology holds the international patent — the CEO of SPB TV company Kirill Filippov told.

Till the current time the Channel One did not block piracy distribution of the radio signal in OTT environments for the benefit of the audience as technology of replacement of a piracy signal on legal and procedures of integration were not debugged. The Channel One suggests to use the ready, tested and working technical solution for receiving a signal of the OTT version of Channel One. This solution is already used as OTT-operators: SpbTV, Megogo, Videomore, PeersTV and others, and all largest telecom operators and satellite operators: Rostelecom, MTS, Megafon, Beeline, Tricolor TV, HTB+ and others.

You watch also Online video