Pyaterochka Delivery

2024: Connecting to Franchise Store Delivery Service

The Pyaterochka retail chain began to connect franchise stores opened by partner entrepreneurs to its own delivery service. The company announced this on June 13, 2024. The pilot involves three stores in Moscow, Moscow and Vladimir regions.

Franchisee entrepreneurs, in order to launch delivery from their Pyaterochka, need to sign an additional agreement with the network and purchase equipment for collecting and packing orders. The network makes a forecast for the number of orders per day and gives recommendations on whether it is necessary to add an order collector to the store staff, or sellers can cope with this load. Based on the results of the pilot, the retailer will assess the effectiveness of the delivery process and, if necessary, make improvements. After that, the network plans to connect other partner points to the service.

To organize delivery at partner points, we worked out the legal and financial aspects related to the peculiarities of the franchise model. The pilot will help you check everything, after which we plan to scale delivery. Our partner entrepreneurs will be able to count on an increase in demand, because delivery is in great demand. It is important for us that partners can develop their business and earn more, and buyers can receive the necessary goods in a convenient way, "commented Mikhail Koltsov, director of the franchise department of the Pyaterochka retail chain.

For buyers, the ordering process from franchise stores is arranged in the same way as when ordering from their own points of the network - you need to install the Pyaterochka mobile application, indicate your address where you need to deliver, and select the necessary goods. Orders are collected by store employees, and delivered by couriers collaborating with X5 Digital.

Pyaterochka actively attracts new partners and expands its franchise network, it includes more than 360 stores in 36 regions. The retailer uses a reverse franchising model, according to which it takes on all questions on trade, pricing, logistics, marketing. The entrepreneur partner does not need to pay royalties, he makes initial investments in the premises for the store and equipment, and after opening he receives a monthly share of the revenue - agency remuneration.

2020

More than 3.3 million orders were delivered over the year with a total weight of over 36.7 thousand tons

On January 28, 2021, X5 Retail Group announced the results of the Pyaterochka Delivery product in 2020. Over the year, couriers of the service delivered more than 3.3 million orders with a total weight of over 36.7 thousand tons, of which 10.6 thousand tons are fruits and vegetables. More than 420 thousand orders (about 13%) were completed free of charge for social categories of citizens.

The most popular commodity position among the customers of the service by tradition was bananas, they were ordered more than 680 thousand times, a total of about 712 tons. In general, the category "fruits and vegetables" is the most popular in express delivery. Over the year, customers of the service were brought over 10.6 thousand tons of fresh vegetables and fruits. Most often in orders there were: onions (373 thousand orders), potatoes (288 thousand), lemons (248 thousand), carrots (235 thousand), tangerines (228 thousand). The top 10 in terms of getting into the check from customers of Pyaterochka Delivery also included chopped loaf and chicken eggs. The average weight of one delivered order was just over 11 kg.

Couriers of Pyaterochki Delivery for 2020 could circle planet Earth 87 times: the total distance to all customer addresses, excluding the return journey that they covered, exceeded 3.5 million km.

The peak month for delivery was December 2020, when only more than 794 thousand orders were completed.

As of January 2021, the Pyaterochka Delivery express delivery service operates in Moscow, Moscow Region, Kazan, St. Petersburg, Leningrad Region, Krasnodar, Rostov-on-Don, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg, Chelyabinsk, Ufa and Novosibirsk on the basis of 594 stores and 8 darkstores.

Pyaterochka has completed more than 2 million orders of customers of the express delivery service

On November 11, 2020, it became known that the Pyaterochka retail chain fulfilled more than 2 million orders from customers of the express delivery service. In October, the average number of daily orders through the Pyaterochka Delivery application exceeded 16 thousand.

The total weight of all orders delivered from Pyaterochka since the beginning of 2020 has exceeded 24 thousand tons. One of the most popular products among delivery customers is bananas, in total about 600 tons were ordered. At the same time, in total, couriers, in order to deliver all orders "from door to door," traveled 6 million kilometers, which is equal to 150 revolutions around the earth.

The service is available through the Pyaterochka Delivery mobile application. Orders in it are accepted from 9 am to 9 pm, and the same discounts and special offers as in regular stores of the chain apply. Each customer can collect their own basket, not limited by the number of items, but weighing no more than 30 kg, including up to 10 liters of water. For November 2020, the most voluminous, but not the most expensive, is an order from Moscow, consisting of 450 different items.

The seasonal factor and the situation with the coronavirus stimulate the transition to online shopping. Express delivery customers receive all the necessary goods without leaving their homes, quickly and safely, which is especially important in a difficult epidemiological situation.

Back in early 2020, the express delivery service from Pyaterochka was available only in a small area in the south-west of Moscow. We were able to quickly respond to time challenges and scale the service that is now used not only in the capital, but also in Kazan, St. Petersburg, Krasnodar, Rostov-on-Don, Voronezh, Nizhny Novgorod, Samara, Yekaterinburg and Chelyabinsk. The demand for the service continues to grow: we deliver more than 16 thousand orders from 360 stores and darksters every day. If earlier people had barriers, fears to order online, now they already have experience, do not worry about quality and simply enjoy convenience. Almost half of those who tried the service re-order, - comments Ilya Saltanov, director of the Pyaterochka express delivery service.

All deliveries within the service are carried out in a contactless way. And in order to prevent the spread of coronavirus infection, the retail chain strictly complies with all sanitary and hygienic requirements: it disinfects the premises of its stores and implements a set of preventive measures to protect employees and customers. Among delivery couriers, regular measurement of body temperature has been established, all of them are provided with personal protective equipment.

Launch of delivery service in Nizhny Novgorod

On August 31, 2020, X5 Retail Group announced the launch of a grocery delivery service from chain stores in Nizhny Novgorod. About 70% of residents of all districts of the city can already use the express delivery service.

As of August 31, 2020, Pyaterochka Delivery operates on the basis of 13 stores in Nizhny Novgorod. To use this service, you need to install the Pyaterochka Delivery mobile application. Orders in it are accepted from 9 am to 9 pm, they are collected directly in the Pyaterochka store. At the same time, pickers choose products with the maximum shelf life and the freshest fruits and vegetables. Products are delivered at absolutely the same prices as in the stores of the chain, all existing promotions apply to them and additionally double points of the loyalty program "Help-Card" are awarded. Orders are delivered with couriers right to the door literally within an hour, and the delivery cost is only 99 rubles. Payment is convenient and safe - immediately in the mobile application, no mutual settlements with couriers are necessary.

{{quote 'Online shopping is becoming more and more popular and in demand, and the food market is no exception. Nizhny Novgorod now has even more opportunities to save time on going to the grocery store thanks to the express delivery service from Pyaterochka. It is convenient and safe, which is important in the current situation, in our work we adhere to the highest standards. Therefore, each of our customers can be sure that we will promptly deliver the latest products right home, which our collectors will carefully select, paying due attention to quality - as if they were choosing these products for themselves, - comments Andrey Toshchev, director of retail technology implementation at the Volga-North macro-region of the Pyaterochka retail chain. }}

In addition, in order to prevent the spread of coronavirus infection, the retail chain strictly complies with all sanitary and hygienic requirements: it disinfects the premises of its stores and implements a set of preventive measures to protect employees and customers. Among delivery couriers, regular measurement of body temperature has already been established, they are also provided with personal protective equipment.

Express delivery "Pyaterochka" for August 2020 also works in Moscow, Kazan, St. Petersburg, Krasnodar, Rostov-on-Don. In total, 286 stores are connected to the service, including 7 darksters.

The operational model of express delivery is based on the division of functionality between the retail network and the unified management center and the IT platform for digital remote services X5 FoodTech.

Launch of delivery service in Rostov-on-Don

On June 16, 2020, X5 Retail Group announced the launch of a grocery delivery service from Pyaterochka chain stores in Rostov-on-Don. The service for June 2020 is available to 70% of the city's population.

As of June 15, 2020, express delivery operates on the basis of 14 stores and fully covers the areas of Temernik, Rostov Sea, Voenved, Aleksandrovka, Suvorovsky residential complex, as well as a significant part (75%) of the Northern housing estate. In the area of ​ ​ Selmash, Nakhichevan and the western residential area, the service covers about 50% of households.

To order products from Pyaterochka with quick home delivery, you need to install the Pyaterochka Delivery mobile application (available in the App Store or Google Play). All prices for products in it are the same as in the stores of the chain, all valid promotions also apply to goods and double points of the loyalty program "Help the Card" are awarded. Orders are accepted from 9 am to 9 pm, they are collected directly in the Pyaterochka store. Pickers choose products with the maximum shelf life and the freshest fruits and vegetables. Orders are delivered with couriers right to the door within 60 minutes, the delivery cost is 99 rubles. You can only make a payment in the application using a credit card.

The development of the express delivery service is one of the strategic directions for us. We see that not only residents of the capital who are accustomed to using various delivery services, but also in other cities of Russia, have interest in the service. The impulse to the explosive growth of demand, of course, was given by restrictive measures, but even after the restrictions were lifted, interest in the service will continue. In our work, we adhere to the highest standards - we work out orders quickly and clearly, we collect all products "as if." I am sure that Rostovites will also appreciate the advantages of the service and will get more time for other important things, entrusting the care of buying products to us, - comments Dmitry Lobov, director of the South macro-region of the Pyaterochka retail chain.

In order to prevent the spread of a new type of coronavirus infection, the retail chain strictly complies with all sanitary and hygienic requirements: it disinfects the premises of its stores and implements a set of preventive measures to protect employees and customers. Among delivery couriers, regular measurement of body temperature has already been established, they are also provided with personal protective equipment.

Express delivery from Pyaterochka stores for June 2020 works in Moscow, Kazan, St. Petersburg, Krasnodar. Every day the service sells about 11 thousand orders, and the average check is 1849 rubles.

Launch of delivery service in Krasnodar

The Pyaterochka retail chain has launched a service for delivering products from chain stores in Krasnodar. About a third of citizens can use the service on May 26, 2020, and soon the coverage zone will reach 90% of households. This was announced on May 26, 2020 by X5 Retail Group.

To order products from Pyaterochka with home delivery, you need to install the Pyaterochka Delivery mobile application (available in the App Store or Google Play). All prices for products in it are the same as in the stores of the chain, all valid promotions also apply to goods and double points of the loyalty program "Help the Card" are awarded. Orders are accepted from 9 am to 9 pm, they are collected directly in the Pyaterochka store and delivered with couriers right to the door within 60 minutes. Delivery cost - 99 rubles. You can only make a payment in the application using a credit card.

The demand for food delivery home due to the epidemiological situation remains high, and we continue to deploy our service, going to other regions. At the end of May 2020, we fulfill more than 12 thousand orders every day in Moscow, St. Petersburg and Kazan. I am sure that the rapid delivery service from Pyaterochka stores will help our customers cope with a difficult situation and will help reduce the risk of infection, comments on the general director of the Pyaterochka retail chain Sergei Goncharov.

As of May 26, 2020, the service operates on the basis of 11 stores in the Pokrovka, RIP and Vostochno-Kruglikovsky districts, as well as in the Festival microdistrict. Soon, 9 more supermarkets will connect to the service, and as a result, delivery will become available in a significant part of the Western, Central, Karasunsky and Prikubansky districts.

In order to prevent the spread of coronavirus infection, the retail chain strictly complies with all sanitary and hygienic requirements: it disinfects the premises of its stores and implements a set of preventive measures to protect employees and customers. In addition, all suppliers also apply increased prevention measures at their production sites. The products are delivered to the distribution centers reliably packed and undergo strict control during acceptance. For drivers who deliver goods to stores, special work rules have been introduced, they allow them to minimize their interaction with other employees. Among delivery couriers, regular measurement of body temperature has already been established, they are also provided with personal protective equipment.

Express delivery "Pyaterochka" as of May 26, 2020 operates on the basis of 209 stores in Moscow, Kazan and St. Petersburg.

Launch of delivery in St. Petersburg

On May 7, 2020, X5 Retail Group announced that the Pyaterochka retail chain had launched a service for delivering products from chain stores in St. Petersburg. The service is still available mainly in the central districts of the city, thus providing a high demand for the service in connection with the current self-isolation regime.

Photo source: play.google.com

To use the service, you need to install the "Delivery Pyaterochka" mobile application in the AppStore or Google Play. All prices for products in it are exactly the same as in Pyaterochka stores, all federal and regional promotions on the network also apply to goods, and double points of the Vyruchay-card loyalty program are awarded. Orders are collected in the Pyaterochka store and delivered with couriers right to the door. You can only make a payment in the application using a credit card. All orders are delivered on the same day, and logistics are continuously being finalized to minimize delivery time.

On May 7, 2020, the service is already available to residents in the Central, Admiralteisky, Vasileostrovsky, Moscow, Frunzensky, Kirovsky districts and partially in others. The coverage area of the service increases every week. By the end of May, it is planned to make the express delivery service available throughout St. Petersburg.

The delivery of products is carried out by professional partner courier services.

In order to prevent the spread of a new type of coronavirus infection, the retail chain has tightened the requirements for disinfection of its store premises and is implementing a set of preventive measures to protect employees and customers. In addition, all our suppliers also apply increased prevention measures at their production sites. The products are delivered to the distribution centers reliably packed and undergo strict control during acceptance. For drivers who deliver goods to stores, new work rules have been introduced, they allow them to minimize their interaction with other employees. And among delivery couriers, regular measurement of body temperature has already been established, they are also provided with disinfectant wipes.