Tabi Land Inc.

Tabi Land is developing the entertainment and educational application "Phony," designed for children aged two to six years. The startup was founded by Roman Krainenko and Dmitry Sukhodeev in 2020.

History

2021: $250,000 investment from Angelsdeck

In mid-September 2021, Tabi Land announced the attraction of $250 thousand in investments from the AngelsDeck Venture Investors Club . Syndicators from the AngelsDeck were Igor Kaloshin, Evgeny Galiakhmetov and Anton Agranovsky. Transaction parameters, including estimated value, are not disclosed.

Tabi Land plans to direct investments to expand the team and adapt content to enter the US market, TAdviser told the company.

The Russian EdTech service for the development of children attracted $250 thousand.

As reported in Tabi Land, according to the Common Sense study, the average active screen time for children aged one to eight years is 2.5 hours per day. At the same time, 73% of the time goes to viewing entertainment video content, while educational activity is only 5%. Despite the general excitement about the negative impact of gadgets, more than 40% of modern parents, according to SellCell, are not ready to abandon them, because this gives them the opportunity to relax.

According to the developers of Tabi Land, "Phony" is very popular with parents - the retention rate of 30 days for paying users is almost 90%. Tabi Land offers its users both its own content, including original interactive cartoons and developing games, and third-party content - manually selected by Youtube video experts.^[1]

Tabi Land is not just an application, it is a virtual babysitter, which without the participation of parents helps make the time of the child behind the screen more useful. We wanted the phone as a gadget to have a soul, while our task was not just to occupy a child, but to make it as useful as possible. Thus, the child develops independently in the direction where he is interested, and where he is not very successful, we use additional motivation so that development happens as organically as possible, "said Roman Krainenko, co-founder and CEO of Tabi Land.

The focus of attention of investors AngelsDeck - projects that form the habits of consumer behavior and change industries. It is no longer possible to deny that smartphones have become part of our lives, so parents who give phones to children need not criticism, but a high-quality product that can combine educational content aimed at the development of the child and an element of entertainment. Tabi Land is just such a product, "said CEO AngelsDeck Igor Kaloshin.

Children's online education is the most complex and untapped site in the entire EdTech segment. 3 years ago, parents mistrustfully gave mobile devices to their children. The product needs to find an approach to both mother and child. Tabi Land has the potential to solve these problems and become the first unicorn in this niche. Already at an early stage of the project, the conversion of retention for 30 days is equal to the most popular video platforms - such as Youtube. If the team can withstand the competitive pace of development and maintain its technological advantage, it will realize its potential, "said Anton Agranovsky, president of the investment company Agranovsky IT Investments & Consulting, a member of the AngelsDeck club.